An old version of a Bumbled slide deck before changing the focus and business model of the site.

1. A place to learn, produce, and share creative writing.
Kalvin Fadakar
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2. Problem
• Creative writing sites are disorganized, lack proper social
networking, and ALIENATE READERS
• The traditional publishing industry is disassociated with today’s
writers
• Writer’s have very little control of their contents’ success and
need a more democratic way of managing themselves
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3. Example
• David Lassman sent 18 publishers assorted chapters from Jane
Austen novels, only changing titles and names of characters
• 17 publishers rejected or ignored his entries
• Only one spotted this and told him not to mimic Pride and Prejudice so
closely
Source: http://www.reuters.com/article/2007/07/19/us-arts-austen-idUSL1941223720070719?feedType=RSS
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4. Route 1: Route 2:
Traditional Publisher Self Publishing
•Turn in to publishing agencies and wait •Printing is very expensive
several months to hear back
•Author left to manage complicated process
•Most publishers only interested in writers involving shippers, wholesalers, marketers,
who have previously been published or and bookseller distributors
have an agent
•e-publishing is cheaper, but leaves writer
•Publishers aren’t interested in quality of stranded in a huge digital market
writing - interested in the sales volume
•Promotional e-publishing packages are
•Mass majority are not accepted overpriced and ineffective
•Typically takes 18 to 24 months after •Author left to do marketing in online writing
author finishes manuscript until book is on communities that are centered around
bookshelves writers, NOT readers
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5. Market Opportunity
• With the rise of social networks and creative platforms, users are starting to recognize their
power to brand and market themselves and their work
• Digital devices like e-readers, tablets, and smartphones allow writers to distribute their
work with little to no cost
• The publishing industry is worth over 130 billion dollars
• Second largest creative industry in the world after television
• Bigger than music publishing, video games, entertainment software, and audiovisual (DVDs
and downloads) industries combined
Source: publishingperspectives.com
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6. Solution – Bumbled offers:
• All genres of creative writing
Novels Comics Poetry Blogs Short Stories Plays/Screenplays Children’s Books
• Marketing Tools
• Tips and community resources
• Quality feedback from users
• Personal portfolio with ranking and statistics
• e-book conversion with ability to price and sell work
• Real-time online collaboration for notes and edits
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7. Competitors
Online Communities Online Publishers
204,500 visits/month
277,200 visits/month
2,338,900 visits/month
217,100 visits/month 2,887,900 visits/month
3,067,900 visits/month
281,400 visits/month
350,300 visits/month
821,100 visits/month 511,500 visits/month
4,552,500 visits/month
85,000 visits/month 2,695,500 visits/month
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8. Go-to-Market Strategy
•Begin with small base of talented writers and give them necessary tools to
promote themselves and their work
•Target writers who are frustrated with publishing industry model
•Focus on building a reading community because writers are nothing
without readers
•Market with an emphasis of being in control of your writing’s success
•Target schools for student collaboration and peer reviews
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9. Revenue Source 1: Affiliate Program
Promote and usher users towards purchasing various…
•Software –
•Hardware -
•Tutorial Services -
•Books/Magazines -
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10. Revenue Sources 2 & 3:
Paid Memberships & Price and Sell Content
• Comprehensive content • Register for ISBN number
statistics
• Convert to digital e-reader
• Discounted resources format
• Additional marketing tools • Price your content
• Special access to publishers • Use Bumbled community and
marketing resources to promote
• Unlimited uploads and sell content
• Bumbled gets fixed percentage
• Additional collaboration tools
of all sales
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