SEO: Keywords and Meta Data for Bloggers

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Check out my Geek Bar presentation from BlogHer and learn how to use keywords and meta data to improve your search engine rankings!

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SEO: Keywords and Meta Data for Bloggers

  1. 1. SEO: Meta Descriptions and Keywords Get geeky and get noticed! Your Barista: Amber Page @amberpagewritesAccess code: [Goes here] Session hashtag: #BH12Geek:Login/password: [Goes here] Conference hashtag: #BlogHer12:
  2. 2. Three Steps to Better Visibility 1. Use keywords/phrases to help users and web crawlers find you 2. Write targeted, keyword-rich meta titles designed to rank highly and attract eyeballs 3. Write engaging, informative meta descriptions to get people interested enough to clickAccess code: [Goes here] Session hashtag: #BH12Geek:Login/password: [Goes here] Conference hashtag: #BlogHer12:
  3. 3. Anatomy of a SERPs PageAccess code: [Goes here] Session hashtag: #BH12Geek:Login/password: [Goes here] Conference hashtag: #BlogHer12:
  4. 4. Step 1: Using Keywords “Words aren’t powerful. The right words are.” - CopybloggerAccess code: [Goes here] Session hashtag: #BH12Geek:Login/password: [Goes here] Conference hashtag: #BlogHer12:
  5. 5. What the Heck is a Keyword? Keywords are: • The words people type to search for a specific type of content • The words web crawlers use to find content relevant to their users’ searches In other words, keywords get your posts found.Access code: [Goes here] Session hashtag: #BH12Geek:Login/password: [Goes here] Conference hashtag: #BlogHer12:
  6. 6. Good Keywords are Not Words • Single words are very competitive and tough to rank for • Think in terms of “keyphrases” insteadAccess code: [Goes here] Session hashtag: #BH12Geek:Login/password: [Goes here] Conference hashtag: #BlogHer12:
  7. 7. What makes a good keyphrase? Good keyphrases are: • Specific • Targeted • Steadily trafficked • Relevant to your postAccess code: [Goes here] Session hashtag: #BH12Geek:Login/password: [Goes here] Conference hashtag: #BlogHer12:
  8. 8. Bad Keyword Example • Too general • Impossible to tell what the user is looking for • Too much competitionAccess code: [Goes here] Session hashtag: #BH12Geek:Login/password: [Goes here] Conference hashtag: #BlogHer12:
  9. 9. Better Keyphrase Example • Less general • More targeted • Still a lot of competition • Big players currently rankingAccess code: [Goes here] Session hashtag: #BH12Geek:Login/password: [Goes here] Conference hashtag: #BlogHer12:
  10. 10. Good Keyphrase Example • Very specific • Less competition • Bigger players have less juice for this termAccess code: [Goes here] Session hashtag: #BH12Geek:Login/password: [Goes here] Conference hashtag: #BlogHer12:
  11. 11. Choosing Keyphrases: Step 1 Brainstorm! • Think about all the different ways users might search for your post subject • Think like a person, not a robot • Put yourself in your readers’ shoes • Keep going until you have a fairly long listAccess code: [Goes here] Session hashtag: #BH12Geek:Login/password: [Goes here] Conference hashtag: #BlogHer12:
  12. 12. Choosing Keyphrases: Step 2 Meet Google Adwords, your new best friend.Access code: [Goes here] Session hashtag: #BH12Geek:Login/password: [Goes here] Conference hashtag: #BlogHer12:
  13. 13. Using Google Adwords 1. Enter your keyphrase list, one term to a line.Access code: [Goes here] Session hashtag: #BH12Geek:Login/password: [Goes here] Conference hashtag: #BlogHer12:
  14. 14. Using Google Adwords 2. Review results for your search terms.Access code: [Goes here] Session hashtag: #BH12Geek:Login/password: [Goes here] Conference hashtag: #BlogHer12:
  15. 15. Using Google Adwords 3. Review Google’s keyword ideas for other options.Access code: [Goes here] Session hashtag: #BH12Geek:Login/password: [Goes here] Conference hashtag: #BlogHer12:
  16. 16. Adwords Tips n’ Tricks • Check out the current search results to see if the term is relevant • See the Insights page for seasonality of your termAccess code: [Goes here] Session hashtag: #BH12Geek:Login/password: [Goes here] Conference hashtag: #BlogHer12:
  17. 17. Using Keyphrases on Your Blog The least you need to know: • Choose two or three phrases to focus on for each post • Put your most important keyphrase in the headline • Try to use your most important phrase within the first paragraph or two • Break your post up with subheads using your keyphrases • Do. Not. Stuff. Write naturally, but with focus.Access code: [Goes here] Session hashtag: #BH12Geek:Login/password: [Goes here] Conference hashtag: #BlogHer12:
  18. 18. Step 2: Writing Meta Titles that Work Meta titles have two jobs: 1. Tell people and web crawlers what your post is about 2. Get people interested in your postAccess code: [Goes here] Session hashtag: #BH12Geek:Login/password: [Goes here] Conference hashtag: #BlogHer12:
  19. 19. Writing Meta Titles That Work To make your meta title search engine friendly: • Start with your most important keyphrase • Use the complete keyphrase – don’t break them up • Feel free to use more than one, but only if it sounds natural • Use no more than 65 characters, including spacesAccess code: [Goes here] Session hashtag: #BH12Geek:Login/password: [Goes here] Conference hashtag: #BlogHer12:
  20. 20. How Google Sees Meta TitlesAccess code: [Goes here] Session hashtag: #BH12Geek:Login/password: [Goes here] Conference hashtag: #BlogHer12:
  21. 21. Writing Meta Titles That Work To make your meta titles people friendly: • Think of it as a headline to an ad • Use action-oriented words. Avoid passive voice. • How-to’s, lists, and tips are perennial winnersAccess code: [Goes here] Session hashtag: #BH12Geek:Login/password: [Goes here] Conference hashtag: #BlogHer12:
  22. 22. Good Meta Title ExamplesAccess code: [Goes here] Session hashtag: #BH12Geek:Login/password: [Goes here] Conference hashtag: #BlogHer12:
  23. 23. Step 3: Writing Killer Descriptions Good title tags grab attention. Great descriptions get people to click.Access code: [Goes here] Session hashtag: #BH12Geek:Login/password: [Goes here] Conference hashtag: #BlogHer12:
  24. 24. Writing Meta Descriptions The basics: • Always write a meta description. If you don’t, Google will do it for you (and that’s not usually good). • Limit yourself to 155 characters, including spaces. • Use your most important keyphrases. Google checks. • Write them for people first. This is your chance to sell!Access code: [Goes here] Session hashtag: #BH12Geek:Login/password: [Goes here] Conference hashtag: #BlogHer12:
  25. 25. Writing Killer Meta Descriptions Meta descriptions = ad copy. Write them accordingly. • Write a complete sentence (or two). • Engage your reader. • Use action words. Learn, discover, explore, get…you get the idea. • Invite the reader to do something. Ask them to take action!Access code: [Goes here] Session hashtag: #BH12Geek:Login/password: [Goes here] Conference hashtag: #BlogHer12:
  26. 26. Meta Descriptions in the WildAccess code: [Goes here] Session hashtag: #BH12Geek:Login/password: [Goes here] Conference hashtag: #BlogHer12:
  27. 27. Where to Put Meta Data in Your Post Most themes have a space for SEO details. Example:Access code: [Goes here] Session hashtag: #BH12Geek:Login/password: [Goes here] Conference hashtag: #BlogHer12:
  28. 28. Questions? Find me at: Email: writeamberwrite@gmail.com Twitter: @amberpagewrites Blog: http://amberpagewrites.comAccess code: [Goes here] Session hashtag: #BH12Geek:Login/password: [Goes here] Conference hashtag: #BlogHer12:

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