How to Use Content Marketing To Promote Your Personal Brand - Kaitlin Zhang Workshop
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Kaitlin Zhang presented this personal branding workshop on 1 March 2017 at the Club Workspace, Kennington Park Business Centre, London. Attendees can connect after the event by joining the Facebook group: https://www.facebook.com/groups/778655152275599/ Oval Branding is a London-based branding agency with a specialisation in cross-border branding between China and the West in financial services, technology and government. The company offers English and Chinese services in corporate branding, personal branding, reputation management and public relations for clients in the UK, China, USA and around the world. www.ovalbranding.com
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How to Use Content Marketing To Promote Your Personal Brand - Kaitlin Zhang Workshop
- 1. @KaitlinZhang How to Use Content Marketing To Promote Your Personal Brand Personal Branding Workshop Tweet @KaitlinZhang @ClubWorkspace Guest Speaker Richard Etienne @retienne @OpelloMedia 6:30pm Doors Open 7 - 7:30pm Workshop 7:30pm - 8pm Guest Speaker Richard Etienne Q&A 8 - 8:30pm Networking
- 2. Contact Me - Kaitlin Zhang Contact me to improve your personal brand online and manage your professional reputation. www.kaitlinzhang.com Twitter @KaitlinZhang Instagram @kzhangbranding facebook.com/kaitlinzhangbrandi ng Email: info@kaitlinzhang.com
- 3. Personal branding is about building assets. A small seed can grow into a big tree.
- 4. What does a powerful brand look like?
- 9. – Kaitlin Zhang “Having a strong, respected, and most importantly, visible personal brand will have exponential effects on your career and business in the long run.”
- 10. Kaitlin Zhang’s 5 Steps to a Powerful Personal Brand • Pitch • Profile (photo & video) • Platform (website etc.) • Produce (Social Media, Content Marketing) • Partnership (other brands, media partners)
- 11. What are some examples of content marketing?
- 12. Examples of Content Marketing - Blogging - Micro blogging (Twitter) - Vlogging - Videos - Podcast - Forums e.g. reddit, quora - Social media?! - Memes - Infographics - Content curation
- 13. Memes
- 14. Infographics
- 16. You are always one great piece of content away from getting your life changed.
- 17. What type of content are you creating now?
- 18. Setting up a Content Strategy Who are you talking to? What are you talking about? Which platform are you using to talk to them? When are you talking to them? How often are you talking to them? WHY?
- 19. The key to content marketing is creating value. To entertain, inform and not selling.
- 20. VIDEO: The story is everything. https://www.youtube.com/watch?v=NJnP2wsgnoA
- 21. Make your customer the hero.
- 22. Pixar Pitch
- 24. Pixar Pitch Example - Finding Nemo 1. Once upon a time there was … a widowed fish, named Marlin, who was extremely protective of his only son, Nemo. 2. Every day … Marlin warned Nemo of the ocean’s dangers and implored him not to swim far away. 3. One day … in an act of defiance, Nemo ignores his father’s warnings and swims into the open water. 4. Because of that … he is captured by a diver and ends up in the fish tank of a dentist in Sydney. 5. Because of that … Marlin sets off on a journey to recover Nemo, enlisting the help of other sea creatures along the way. 6. Until finally … Marlin and Nemo find each other, reunite and learn that love depends on trust.
- 25. Pixar Pitch Example - Finding Nemo 1. Once upon a time there was … 2. Every day … 3. One day … 4. Because of that … 5. Because of that … 6. Until finally …
- 26. Use the Pixar Pitch to write your customer’s heroic journey.
- 27. Bonus Tip: If you are talking to your audience, use easy to understand language. Tool: Flesch Reading Test
- 28. Video: power of content marketing https://www.youtube.com/watch?v=fgSxWDSkWT4
- 29. How do you manage the content after it’s published?
- 30. My personal content formula: 25% Idea and Writing Headline 25% Producing the Content 50% Promotions, Marketing, SEO, Interaction
- 31. 50% Talking 50% Listening
- 32. Let’s find some topics to write about:
- 34. Use Buzzsumo to find the most popular posts and generate content ideas.
- 35. Next Step: Write 10 Blog Headlines
- 38. Your Content Marketing Calendar
- 40. How often should I produce content? Consistency is key, so as often as you can be consistent.
- 41. Example of Guest Blog on My Website ://kaitlinzhang.com/blog/promote-blog-guests-influencers-celebrit
- 43. https://www.facebook.com/groups/778655152275599/ Continue your networking online… Closed Facebook Group
- 45. 20 March 2017: Tech City Networking Event with the IOD Institute of Directors Regular price: £15 Use discount code CONTENT to get the £5 ticket http://bit.ly/2kGJLpK
- 46. 22 March 2017: Personal Branding Private Group Session £29 Early Bird Ticket, £39 Regular http://bit.ly/2mwKlfs
- 47. Contact Me - Kaitlin Zhang Contact me to improve your personal brand online and manage your professional reputation. www.kaitlinzhang.com Twitter @KaitlinZhang Instagram @kzhangbranding facebook.com/kaitlinzhangbrandi ng Email: info@kaitlinzhang.com
Editor's Notes
- 1 Feb 2017
- What is offline ends up online as well http://www.buzzfeed.com/mjs538/this-is-what-taylor-swift-looks-like-after-the-gym#.yemQJD6G
- leader, innovator, creative, business man, mentor, inspiration gives credibility to all his businesses if you are an entrepreneur, you want to think this way
- oprah effect show reaches 44 million each week, worth billions
- story of coke losing its factories
- platform might be imdv
- watch the pool video and tell who is the hero in the story
- in other words: 50% talking 50% listening