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This study discusses social networking sites and its potential of generating revenue if word-of-mouth communication is factored into a business marketing plan. With academic research and an independent study analyzing buyer behavior and the usage social networking sites, discussion is based on the discovery of word-of-mouth communication and its effects when distributed through social networking sites. Because word-of-mouth is proven as the most effective type of communication to influence buyer decisions and the type of communication travels quickly and successfully through social media, we prove social networking sites can influence revenue generation for businesses.