Blogging for Business - Connect consultancy
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Very much a beginners guide to Blogging for Business, the benefits, how to get started and lots of tips for getting it right!
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Blogging for Business - Connect consultancy
- 1. Blogging for Business A Beginners Guide Connecting Companies, Customers & Communities
- 2. Overview Connecting Companies, Customers & Communities • What is a blog? • Why blog? • Setting up a blog • Structure, format and content • What to blog about? • Promoting your blog • Visuals • Measuring success
- 3. What is a Blog? Connecting Companies, Customers & Communities The heartbeat of your website!
- 4. Why Blog for Business? Connecting Companies, Customers & Communities • What are the business benefits?
- 5. Lots of Good Reasons! Connecting Companies, Customers & Communities • Drives traffic to your website • Establishes you as an authority/trustworthy • Encourages engagement and connections • Gives you content to use on social media • Gives your business a personality! • Showcases you and your business • Generates leads • To make money!
- 6. Getting Started Connecting Companies, Customers & Communities • Decide on your platform • Decide on your style • Keep true to your brand • Keep a note of new ideas • How often will you blog? • Be inspired, use emotions, visuals, be you • 80/20 rule Blogs are about connecting with your customer so don’t need to be just about your business!
- 7. Where to Host your Blog? • WordPress.com and .org • Blogger • Tumblr • SquareSpace • Within your own website Connecting Companies, Customers & Communities
- 8. WordPress.Com Connecting Companies, Customers & Communities • Hosted by WordPress • Completely customisable • Lots of plug ins and themes • Scalable and free option • Good community support • Allows images, links, tags, SEO • For individual bloggers or businesses
- 9. Hosting Your Own Blog Best option ◦ You own it ◦ Drives people to your website ◦ Good for branding and awareness ◦ More features, sophisticated A plug in usually WordPress.org Write blog, upload pictures, add links Needs to be maintained Connecting Companies, Customers & Communities
- 10. Blogging Ideas Information Instructional Reviews Interviews Personal/Motivational Research Involve Readers Social Media/Google FAQ’s Web based generators Connecting Companies, Customers & Communities
- 11. How Often Should I Blog? Connecting Companies, Customers & Communities • Depends on audience • Your Capacity • Daily – big commitment • Weekly/Twice Weekly – good option • Monthly – better than nothing • Guest Bloggers – more content
- 12. Blogging Rules Connecting Companies, Customers & Communities • Establish your Aims • Make Sure you Use: o Good Content o The Right Tone o Images o Links • Make it Easy to Read o Formatting o Sections o Right Length – 400 – 800 words • Include a Call to Action • Double Check!
- 13. Structure Connecting Companies, Customers & Communities • Beginning – grab attention • Middle – fill in the detail • End – conclude and Call to Action • Title – do afterwards • Images – at least one • Links – good for SEO
- 14. Using Images Improves blog Relevant, good quality Use pictures, images, cartoons Optimise to use across platforms Royalty free photos or paid for images e.g. Shutterstock Getty images Use your own pictures Use ALT TEXT to describe Connecting Companies, Customers & Communities
- 15. Getting your Blog found by Search Engines Connecting Companies, Customers & Communities • Good quality content • Keywords • Hashtags • Titles/Sub-headings/Lists • Register and Directories • Tags/Labels • Categories
- 16. Re-using Content Connecting Companies, Customers & Communities • Twitter/Facebook • Share often • Change format • WordPress.com – sharing tools • LinkedIn • Pinterest • Email Signatures • Mentions • Other Blogs • Newsletter • PowerPoint/SlideShare • Video • Infographic
- 17. Who Reads Your Blog? Connecting Companies, Customers & Communities Anyone! • Customers • Competitors • Influencers • Business Associates • Personal Contacts • Followers • Media
- 18. Measuring Success Note what works and why Amend and improve Measure: o Views/Shares/Likes o Comments o Engagement o Sign ups o Web site clicks/visits o Links o Work secured Connecting Companies, Customers & Communities
- 19. Summary Be passionate, be you – find your voice Jot down ideas and save pictures Use appropriate content and language for your audience Decide on platform– you can always change or upgrade Think about your content – don’t blog about the same thing Don’t be overly promotional – get the balance right Think about how often you will blog and be consistent Get your title and ending right Keep your paragraphs short, use sub headings and bullet points Use a least one photo or image Use key words, tags/labels, hashtags and categories Include a call to action! Promote your blog – links, LinkedIn, social media Re-use, re-post, update Connecting Companies, Customers & Communities
- 20. Contact Details Stay in Touch! www.facebook.com/connectconsultancyuk www.connect-consultancy.co.uk @KimGConnect Connecting Companies, Customers & Communities
Editor's Notes
- Be passionate, be you – find your voice Think about keeping notes, library, pictures Get your title and ending right Keep your paragraphs short Use sub headings and bullet points Use a least one photo Use key words, tags/labels and categories 800 -1500 words is best for Google ranking Make content easy to share on social media Chop it up – re-use Link to other relevant sites and posts Blog regularly to build followers Include a call to action!
- People - with a common interest or anyone searching for information or key words Sharing information and showing your expertise can gain you contacts and future customers Customers – past, future or current, a blog is a great way to stay in touch and share info with customers over time Influencers – an influencer is someone who has a large number of followers, they may not buy directly from you but may talk about you, your business or your products to others This could be positive or negative, if they share your post if could dramatically increase the number of people who look at blog and your website Competitors – can see all your blogs – you can also see theirs and learn from them Associates, Business Partners & Contacts – it is a good idea to support your associates and other people you network with by sharing posts written by them – they may return the favour Brand Ambassadors – this could be a subset of influencers or may come from your existing customers, these people are always positive about your business and recommend and promote your products and services Suppliers – you can deepen your relationship with suppliers by sharing their blog posts with your audience or mentioning them in your blog posts (if relevant) Followers on social media – sharing a blog gets your business or brand in front of all sorts of people including potential customers People who have signed up for your newsletter- if you re-cycle your blog into an e-newsletter readers may click through Potential advertisers – if your blog reaches thousands of people it could attract the attention of advertisers Media – if on-line or traditional journalists are looking for people to quote, case studies to feature or tips they may come across your blog