Introduction about Web Analytics and how it helps to improve business

2. Web Analytics measure, collect, analyze and report a web
data for better understanding and enhancing web usage.
What is Web Analytics?
Web Analytics can be defined as the study of a website’s
influence on its users.
It is the continuous process of analyzing the behavioral
trends of visitors to a website.

3. 2. Users’ Behavior
Three Pillars of Web Analysis
1. Users
3. Campaign Data

4. Why We Need Web Analytics?
Return-On-Investment can be evidently demonstrated with
the thorough usage of web analytics and documentation of
user behavior
Web Analytics determine whether the objectives of a
business are met or not.
Systematic analysis of data helps in greater
understanding of users’ behavior which, is crucial to
develop business strategies
Web analytics should be done in recurrent manner parallel
to the constant updates and optimization of a website

5. Web analytics help understanding the performance of a website. The information derived from analytics
guide us in making future decisions about content updates and marketing strategies about a company’s
services or products.
How Do Web Analytics Help Business?
The tool “Web Analytics” works based on three main principles:
1. Quantify Data (Measure website’s activity)
2. Cultivate The Strategy (Develop plan of action)
3. Acclimatize to The Trend (User’s behavior)

6. Several Ways How Web Analytics
Help Business
1. Assessment of Website Performance
The key Resolution of a Web analytics is to measure the
performance of a web site.
Web Analytics give us insights about number of visits to
website, number of visits to individual pages, time span of
users on each page etc. It also provides information about
sources of traffic to website which helps to decide the
area of focus for marketing
2. Audience Details
Analytics reports about visitors data reveals details such
as geographical information, percent of new visitors,
returning customers etc. Particulars about which operating
system and web browser the visitors are using to access
the website can be useful for businesses in technology.

7. 3. Marketing Regulation
Businesses which promote their products or services
through online marketing use AdWords and AdSense
based campaigns. Web Analytics help to monitor the
effectiveness of online advertising and thus help to tweak
the marketing strategy for desired outcome.
4. Content Enhancement
A website for a company or business has multiple pages
for different purposes. Analytics reports about the time
span of visitors on and number of visitors to different web
pages give insights about quality of content of that page.
Necessary improvements can be implemented based on
the reports.

8. Latest Trends in Web Analytics?
1. Data Streamlining:
It is time for innovative ways to govern huge volumes of data acquired from different
channels and to come up with plan of action on low-revenue areas of a business
2. Prototype for Multi-Device Attribution:
Consumers use multiple devices and platforms based on the context. It is much
needed to develop a model that can acknowledge all multiple channels and
platforms that a consumer uses.
3. Redefining Metrics Based on Customer’s Perception:
Need to shift focus from channel metrics to align customers’ journey with strategy
for conversion. Each stage of the purchase cycle should be measured for
business objective with appropriate analytic method and customer behavior
should be the center of marketing strategy