Tracking effectiveness of ads in generating audience mind share for the brand

1. A quarterly monitor of the most effective ads in a product category JuxtConsult AdConnect Study

5. The Ad Connect Measurement Model Was the ad noticed? Was the ad understood? Did the ad appeal? Was the message relevant? Did it help build brand preference? The Measures Recall Message comprehension Message believability Originality/Distinctiveness Likeability Identification Message relevance Brand Differentiation Brand Inclination Brand Empathy Impact on Brand Image Brand Consideration The Ad – Consumer Interaction Points The Ad Effectiveness Criteria Noticeability Relatability Connectivity Relevance Brand preference © © Copyright JuxtConsult

6. Measuring & Rating Schema © © Copyright JuxtConsult Likeability Originality Audience Identification Ad Appeal Ad noticed and appeals Ad Appeal Index Message Connect Ad is understood, relatable and convinces Comprehensibility Relevance Persuasiveness / Believability Ad Persuasion Index Brand Impact Ad creates brand preference Brand Differentiation Brand Inclination Image Impact Brand Empathy Brand Preference Brand Impact Index Ad Momentux Total ‘audience mass’ generated by the ad for the brand TOM Ad Recall Ad Connect Ad Connect Quotient (adCQ) Qualitative impact created by the ad on the audience Qualitative impact of the ad Quantitative impact of the ad

7. The Derived Measures Message Connect Brand Impact Ad Appeal How much is the ad noticed and appeals How much is the ad understood, related to and convinces How much is the ad contributing in creating brand preference Ad Appeal Index Ad Persuasion Index Brand Impact Index Ad Connect TM Total impact created by the ad among the consumers (ad effectiveness) Ad Connect Quotient Ad Momentux TM Ad Momentum Index Consumer mass generated by the ad for the brand (audience mindshare)

8. Report Details

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