1. What is Article Marketing?
The simplest way to describe the phenomenon that is article marketing is that
it is a type of advertising, generally now online. With the introduction of the
internet, it has never been easier to promote and advertise your product and
service and Article Marketing is one way, possibly the easiest way, of doing
it.
The basic way that one can explain Article Marketing, is to say that a small
article is written and then submitted to the business industry that it relates to.
Or, the article to be submitted over the internet, to article directories, or other
web sites that, again, the short piece of writing relates to.
Once the article is written, it is distributed and publicized in the market place
with one goal in mind: gaining readers. The more people that read it, the
more people that are likely to want to know more and may go on to hire or
purchase the product or service that you have advertised in the article,
making it a great investment of your time and if you have paid for the article
to be written for you, your money as well!
This style of marketing has the potential to gain the author of the article
business credibility as well as obtaining possible new customers or clients. It
is commonly known as free press space, especially seeing as article
marketing has moved on from its traditional forms of paper print to the
wonderful world on the internet, and is great for any business with a low
budget for their advertising sector. With the increase of e-commerce and
online marketing, it would be silly not to take up the offer of advertising with
your articles online!
One thing that you need to bear in mind when considering using Article
Marketing as a way of promoting your business or service, is that you will
need to spend the time to write the article, or pay the small fee that it will cost
to have it written for you. You also need to ensure that the article itself is up
to scratch before submitting it otherwise, you will have wasted time and
maybe money, to get little, or even no, possible new customers at all!

2. However, if the article is well written, and the readers visit your link, you will
get increased traffic to your website. And that can only mean one thing -
more business and more money!