2014 Top Customer Irritations in Organic Hair Care Industry in New York by jun enriquez

233 views
151 views

Published on

This is only a part of an extensive research on Strategies and Tactics in the Organic Hair Care Industry in New York for 2014

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
233
On SlideShare
0
From Embeds
0
Number of Embeds
13
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

2014 Top Customer Irritations in Organic Hair Care Industry in New York by jun enriquez

  1. 1. 2014 Top Customer Irritations in the Organic Hair Care Industry in New York By Jun Enriquez
  2. 2. jun.enriquez8@gmail.com What do Outdoor/ Nature Lovers Say?
  3. 3. jun.enriquez8@gmail.com Outdoor/Nature Lover Irritation #1 “..did not address my dry hair problem”
  4. 4. jun.enriquez8@gmail.com Outdoor/Nature Lover Irritation #2 “unhelpful suggestions by customer service”
  5. 5. jun.enriquez8@gmail.com Outdoor/Nature Lover Irritation #3 “customer service did not even listen to my concern”
  6. 6. jun.enriquez8@gmail.com Outdoor/Nature Lover Irritation #4 “I experienced more tangles!”
  7. 7. jun.enriquez8@gmail.com Outdoor/Nature Lover Irritation #5 “Your products are too expensive!”
  8. 8. jun.enriquez8@gmail.com What do Environmentalists Say?
  9. 9. jun.enriquez8@gmail.com Environmentalist Irritation #1 “How could they put organic on the label when they are not?”
  10. 10. jun.enriquez8@gmail.com Environmentalist Irritation #2 “Your product has harmful ingredients”
  11. 11. jun.enriquez8@gmail.com Environmentalist Irritation #3 “Your product is not totally organic”
  12. 12. jun.enriquez8@gmail.com Environmentalist Irritation #4 “Started losing significant amount of hair!”
  13. 13. jun.enriquez8@gmail.com What do Models and Actors/Actress Say?
  14. 14. jun.enriquez8@gmail.com Model / Actor Irritation #1 “Used it for months and did not see improvements”
  15. 15. jun.enriquez8@gmail.com Model / Actor Irritation #2 “There are no money back guarantees”
  16. 16. jun.enriquez8@gmail.com Model / Actor Irritation #3 “Made my hair so greasy after use”
  17. 17. jun.enriquez8@gmail.com Model / Actor Irritation #4 “Got red patches on my head after use”
  18. 18. jun.enriquez8@gmail.com Model / Actor Irritation #5 “Customer service advised me to soak hair for 10mins?”
  19. 19. jun.enriquez8@gmail.com Model / Actor Irritation #6 “My previous brand worked better for my thinning hair”
  20. 20. jun.enriquez8@gmail.com Model / Actor Irritation #7 “The other brand did not discolor my colored hair”
  21. 21. jun.enriquez8@gmail.com What do Busy Professionals Say?
  22. 22. jun.enriquez8@gmail.com Busy Professionals Irritation #1 “Waited long for a response to my inquiry”
  23. 23. jun.enriquez8@gmail.com Busy Professionals Irritation #2 “Your product did not deliver its promise of shiny hair”
  24. 24. jun.enriquez8@gmail.com Busy Professionals Irritation #3 “My oily hair problem was not solved”
  25. 25. jun.enriquez8@gmail.com Busy Professionals Irritation #4 “Advised by customer service that tangling was common?”
  26. 26. jun.enriquez8@gmail.com Busy Professionals Irritation #5 “The packaging is so hard to squeeze!”
  27. 27. jun.enriquez8@gmail.com What do Moms Say?
  28. 28. jun.enriquez8@gmail.com Mothers Irritation #1 “Your product is hard to find”
  29. 29. jun.enriquez8@gmail.com Mothers Irritation #2 “They don’t offer replacement for spilled products”
  30. 30. jun.enriquez8@gmail.com Mothers Irritation #3 “Caused allergies on my scalp and face”
  31. 31. jun.enriquez8@gmail.com Mothers Irritation #4 “My previous brand was half the price but more effective!”
  32. 32. jun.enriquez8@gmail.com What do Athletes Say?
  33. 33. jun.enriquez8@gmail.com Athletes Irritation #1 “Smells bad, smells like medicine”
  34. 34. jun.enriquez8@gmail.com Athletes Irritation #2 “Dried out my hair and caused lots of breakage”
  35. 35. jun.enriquez8@gmail.com Athletes Irritation #3 “Your product is not sulfate free”
  36. 36. jun.enriquez8@gmail.com Athletes Irritation #4 “Very difficult to get the product out of the bottle”
  37. 37. jun.enriquez8@gmail.com This is only part of an extensive research I’ve done on STRATEGIES & TACTICS in the Organic Hair Care Industry in New York in 2014 Email me at jun.enriquez8@gmail for more details

×