2. 2Customer Storytelling: Elevating the Voice of the Customer in a B to B World
Great story tellers inspire people to
create nations, develop new markets,
and change the world.
4. 4Customer Storytelling: Elevating the Voice of the Customer in a B to B World
Today, in our highly digital and
socially connected world,
brands around the globe are
harnessing the power of
storytelling to build audiences
and move markets.
5. 5Customer Storytelling: Elevating the Voice of the Customer in a B to B World
But the genesis of today’s technology is based on human storytelling that
is as old as time itself…
18. 18Customer Storytelling: Elevating the Voice of the Customer in a B to B World
This is the most exciting time in
the history of human
communication. The access,
possibilities and worldwide reach
is unprecedented.
19. Inspiring a new generation of storytellers 19
2,802,478,934
people online
Source: http://www.internetworldstats.com/stats.htm
20. Inspiring a new generation of storytellers 20
Over 750,000,000
websites
Source: http://www.businessinsider.com/how-many-web-sites-are-are-there-2012-3
21. Inspiring a new generation of storytellers 21
8,000,000,000,000
text messages are sent every year (that’s 8 TRILLION!)
(2.5 trillion in the U.S. alone)
That’s a huge number! 8 trillion seconds would equal just over
252,368 years. That long ago, Neanderthals walked the earth.
Source: http://www.bloomberg.com/video/how-many-text-messages-are-sent-each-year-RDvLwi1WRgii6HMmiVk_Fw.html
23. To break through the clutter,
meaningful, one to one
conversations is now more
important than ever.
24. And in the process enable
them to do amazing things.
25. 25Customer Storytelling: Elevating the Voice of the Customer in a B to B World
Embedded video removed to reduce file
size.
Watch it here:
https://www.youtube.com/watch?v=7MV
3HWQHl1s
27. 27Customer Storytelling: Elevating the Voice of the Customer in a B to B World
Storytelling is joke telling. It's knowing
your punchline, your ending, knowing
that everything you're saying, from the
first sentence to the last, is leading to a
singular goal, and ideally confirming
some truth that deepens our
understandings of who we are as
human beings.
--Andrew Stanton, Pixar, writer/director of “WALL-E”: “The clues to a great story”
Source: http://www.ted.com/talks/andrew_stanton_the_clues_to_a_great_story?language=en
28. 28Customer Storytelling: Elevating the Voice of the Customer in a B to B World
Shared desires, the things we all share
but don’t necessarily share with each
other (i.e. be special)
People’s desire to be part of
something “more” (i.e. find true love,
save the world)
-- Walt Disney top two techniques of storytelling
29. 29Customer Storytelling: Elevating the Voice of the Customer in a B to B World
Anyone be a great storyteller… here are some other easy tips
1. Start strong!
2. Know your audience
3. Be authentic
4. Be confident - your story is awesome!
5. Don’t ramble – have/get to a “point”
6. Leave them with an ending they’ll
remember forever
32. 32Customer Storytelling: Elevating the Voice of the Customer in a B to B World
Embedded video removed to reduce file
size.
Watch it here:
https://www.youtube.com/watch?v=h11u3vtcpaY,
https://www.youtube.com/watch?v=dCYDEFDrhEY
33. 33Customer Storytelling: Elevating the Voice of the Customer in a B to B World
Agreat story is a great
story, no matter how you tell
it. On paper or in pixels,
with the sound of our voice
or via your phone.
36. 36Customer Storytelling: Elevating the Voice of the Customer in a B to B World
Thank you
Julie Roehm
Chief Storyteller, Senior Vice President Marketing, SAP
