Evaluation Question 4 Part 2

1. Evaluation Question 4 -
Audience
PART 2

2. How did you attract/address your
audience?
We used many forms and conventions of the crime
thriller/gangster genre in order to attract audiences
from those sorts of films. We used dark, gritty
narrative with a mature plotline and plenty of twists
to intrigue and attract audiences.

3. As our target audience is males with ages between 15 and 45, we
created a male main character in his early twenties in order to
directly address and attract that age range.
We also included a female lead character with a unique story arc, in
order to represent female viewers within the narrative. We believe
this would attract female viewers due to them being able to relate to
someone within the narrative.

4. Our focus group gave us some very interesting points to work with, and we tried
to follow their advice during the opening sequence.
The focus group said we should introduce our main character, and we followed
this advice and introduced our main character, who at this point in the narrative
is tied up on a chair.
The focus group also said we should have a good, tense soundtrack throughout
our opening sequence. We managed to find a copyright free song and played it
throughout the opening sequence, following their advice.

5. Our focus group also expected the lighting to be dark and lurky in order to
create a dark and sinister tone. We adhered to this and tried to create a dark
tone throughout our opening sequence.
Combining results from our independent research into this genre of film and
results of the focus group, we used simple, bold fonts for our titling. This is
common in a ‘gangster’ film and we used it throughout our opening sequence in
order to attract and appease the audiences of gangster films such as ‘The
Godfather’ and ‘Goodfellas’.

6. After we finished our first draft we showed it to our classmates in order to get
some feedback.
They thought the camera seemed quite ‘undecided’, and that the shots were not
smooth enough. After hearing this feedback we decided to film some more
shots with a perfectly still camera in order to improve the shot quality within our
opening sequence and add some live action to the opening sequence.
They also thought the titling was slightly off, so for our final draft we used a
completely different font which we think has improved the overall opening
sequence.