LinkedIn is the world’s largest professional network on the Internet, with over 200 million members and more than 2.8 million companies in over 200 countries. It is also arguably one of the most powerful networking and inbound marketing tools and should be a cornerstone platform for any sales professional in the retail technology space. With the purchase of Pulse and Slideshare, LinkedIn is growing in importance as the lead generation platform you need to master right now. So not only do you leverage LinkedIn to raise brand awareness, gain a competitive edge over the competition or discover new markets for your products and services, you utilize it to provide personal references and ultimately increase revenue. A recent Hubspot research study found that more companies had acquired a customer through LinkedIn than any other social media channel. If fact 57% of companies surveyed said they acquired a customer directly through a targeted LinkedIn action. This white paper will help you understand how you can start utilizing all the power of LinkedIn to increase your network and increase your market share now.

1. 1
TOP 10 THINGS A RETAIL TECHNOLOGY
SALES PROFESSIONAL NEEDS TO KNOW
Leveraging LinkedIn
for Sales Success
Presented by

2. demandworldwide.comCONFIDENTIAL
Copyright © 2014 Demand Worldwide
In today’s highly competitive market and one with
limited capital expenditures, you must be laser
focused on who is your best prospect and who has
the highest possible return. How do you prospect
today to gain entry into retailers that fit your
solution’s target demographic and ones that you
have chosen to meet your quota objectives? Are you
spending enough time in LinkedIn and leveraging
your network and your customers’ networks to gain
entry?
Top 10 Things a Retail Technology Sales Professional Needs
to Know to Close More Business
Leveraging LinkedIn for Sales Success

3. demandworldwide.comCONFIDENTIAL
Copyright © 2014 Demand Worldwide
# 1 Provide a Relevant and Professional Profile that Aligns to Your Company Profile
# 2 Commit to Time Daily and Weekly for Networking
# 3 Join Relevant Industry Groups and Become Active as a Thought Leader
# 4 Share Content and Updates that Add Value and Keep You in the Forefront of You Prospects’ Minds
# 5 Follow Your Customers
# 6 Connect with Your Prospects
# 7 Ask for Introductions Via InMail
# 8 Ask for Recommendations
# 9 Leverage LinkedIn as a Research Tool
#10 Leverage Your Marketing Organization
Top 10 Things a Retail Technology Sales Professional Needs
to Know to Close More Business
Leveraging LinkedIn for Sales Success

4. demandworldwide.comCONFIDENTIAL
Copyright © 2014 Demand Worldwide
Selling to the retail industry may seem a little
complicated, but if you follow those Top 10
“Best Practices” you will be successful and
you will open more doors and ultimately close
more business. Sales professionals need to
dedicate time to LinkedIn daily leveraging
their network and identifying referrals. Your
Marketing department needs a dedicated
person or team for LinkedIn.
Top 10 Things a Retail Technology Sales Professional Needs
to Know to Close More Business
Leveraging LinkedIn for Sales Success

5. demandworldwide.comCONFIDENTIAL
Copyright © 2014 Demand Worldwide
Top 10 Things a Retail Technology Sales Professional Needs
to Know to Close More Business
Leveraging LinkedIn for Sales Success
Demand More.
Get the Whitepaper
Get the White Paper.
www.demandworldwide.com

6. demandworldwide.comCONFIDENTIAL
Copyright © 2014 Demand Worldwide
Demand Worldwide is a full-service demand agency helping B2B technology
companies – from start up to established – in the retail sector increase revenue
through demand/brand, go to market (GTM), and communications strategies. The
firm’s unique, holistic approach to demand generation and sales enablement blends
subject matter expertise, creative, and a deep understanding of the space to achieve
measurable results in lead generation, nurturing, and conversion.
About
Paula Levy
Chief Strategy Officer
Jerry Inman
Chief Marketing Officer
A seasoned Chief Marketing Officer focused on the Retail and Technology
industries. For the past 25 plus years, Mr. Inman has created a strong track record
of driving global market share, revenue growth and increased brand equity - for
start-ups to the established. He has spoken at numerous conferences and industry
events and has become sought after for his moti- vation skills as well as his
knowledge on branding, demand generation, PR, content marketing, SEM,
sales/marketing alignment and innovative integrated marketing campaigns.
A seasoned SVP Global Sales and Industry Business Specialist focused on Retail and
Brands. For the past 25 plus years, Paula has provided consulting services and
technology solutions to the industry based on her depth of knowledge of business best
practices and a detailed understanding of the process focusing on value based selling,
cost savings, operational efficiencies, and go to market strategy. Paula’s customers
have covered a wide range of leading retailers and brands worldwide including Brooks
Brothers, Chanel, Giorgio Armani, Tory Burch, Polo Ralph Lauren, St John Knits,
Escada, Tommy Hilfiger, Valentino, Joseph Abboud, Liz Claiborne, and Calvin Klein.