2. How Many Ads to You See Each
Week?
The average person is
exposed to
approximately 2000
ads each week. Do
you see that many or
more?
3. What is advertising?
Advertising is any paid form of non-
personal presentation and promotion of
ideas, goods or services by an identified
sponsor.
• The time or space devoted to it is paid for
• It uses a set format to carry the message
rather than personal, one-on-one selling
• It identifies the sponsor of the message
4. The Main Purpose of Advertising
To sell products or ideas by presenting its
message so well that the customer will buy
the product or accept the idea presented.
5. Promotional Advertising
Promotional advertising is advertising that
is designed to increase sales by
• creating an interest in products
• introducing new products and businesses
• explaining a product
• supporting personal selling efforts
• creating new markets
6. Broadcast Media
Radio - 6+ years listening to the radio
Television - 10+ years watching television
in 70 years
7. Television Advertising
The ultimate advertising medium because
it can communicate with sound, action and
color
Prime time is 7 p.m. - 11 p.m.
Infomercials - 30 minute commercials (The
George Foreman Grill)
8. Advantages & Disadvantages of
Television Advertising
All elements for Expensive - the
creative message highest production
Believability costs - too high for
More personal &
small businesses
effective Audience size is not
Can reach the masses
assured
or target specific Nuisance - channel
interests surfing - leave during
Adaptable to special
commercials
needs
9. The Spot
Spot radio refers to Spot commercials are
the geographical area advertising messages
an advertiser wants to of one minute or less
reach with its that can be carried on
advertising. Identify network or spot radio.
target market &
potential customers
10. Television Rates
Advertising rates vary with the time of day.
Prime time is the most expensive - 7-11 p.m.
Class AA time is prime time - other times
are Class A, B, C and D.
Advertisers need to choose the time slot
that receives the most viewers in their
target market.
