Eye Tracking the Mobile UX - What you Need to Know
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talk at MoDevUX on May 19, 2014 ...
talk at MoDevUX on May 19, 2014
It is important for mobile app and website designers to test their products with typical end users to ensure the products work as intended and that an optimal user experience (UX) is provided. What many designers do not know is that getting user feedback, including understanding what users look at while using a product, is not as difficult as it once was. Modern technology has made this technique quite simple and affordable.
User experience testing of mobile devices with typical end users can be conducted in many ways, including remotely, in-the-field, and in-the-lab. A benefit of in-lab testing is the ability to conduct eye tracking to assess elements of the product that are engaging or that are ignored. In this workshop, you will learn about modern eye tracking of mobile devices and the basic things you need to know to understand your users. We will discuss common issues that we frequently discover and ways to prevent these common mistakes in your designs. We will conduct a live mobile usability test! Attendees will learn about the various methods to collect user data and the pros and cons of each.
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