Managing Online Identity - IL2010


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Presentation from Internet Librarian 2010 on Managing an Institutional Online Identity.

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Managing Online Identity - IL2010

  1. 1. Keep It Consistent! Creating & Maintaining an Online Identity October 25, 2010 Jennifer Koerber Web Services Librarian, Boston Public Library
  2. 2. Little Pieces Everywhere
  3. 3. Yes!
  4. 4. Yes!
  5. 5. Yes!
  6. 6. Yes!
  7. 7. Keep It Consistent Language & Lists • Usernames & URLs • Contact information • Voice • Tags/labels/categories Layout & Look • Colors • Fonts • Page layout • Banners & Logos
  8. 8. Language Usernames and URLs • Use the same name everywhere • Claim your name so you have it when you want it • Create a short list of related names • Spell it out when you can (be obvious) • Pick something identifiable and easy to remember • Don't be cute
  9. 9. Language Contact Information Generic email and chat usernames Functional usernames that forward to staff – Webmaster@ – Reference@ – MemberServices@ Columbus Metropolitan Library
  10. 10. Language Voice • If it's just you, figure out what your writing voice is. Stay true to it. • For a team of authors, create writing style guides. o List common words and phrases with preferred spelling o Show format conventions (titles italicized vs. underlined) o Include writing samples for tone and attitude o Make note of anything unique to your field or institution o Examples: the Economist & CSU-Chico
  11. 11. Lists Tags, Labels & Categories • Users will create their own tags - get used to it • BUT…give them your tags & they’ll use them • SO…add lists of tags to your style guides • Use the same tags everywhere • Create conventions for writing new tags & put them in your style guide • conferences tagged by acronym and year – CIL2010 • programs tagged by name & type – lowell.lectures • locations tagged consistently – honan.allston.branch
  12. 12. Keep It Consistent Language & Lists • Usernames & URLs • Contact information • Voice • Tags/labels/categories Layout & Look • Colors • Fonts • Page layout • Banners & Logos
  13. 13. You Must Conform!
  14. 14. A Little Bit of Flavor
  15. 15. Who Do You Want to Be?
  16. 16. Colors
  17. 17. Fonts
  18. 18. Fonts
  19. 19. Banners
  20. 20. Banners
  21. 21. Logos
  22. 22. Keep It Consistent Language & Lists • Usernames & URLs - claim them early, often and everywhere • Contact information - use the same one everywhere you can; go generic for flexibility • Voice - choose a voice for your institution and adapt it only slightly depending on 'where' you are • Tags/labels/categories - seed the pool with your chosen vocabulary and set the tone for future tags
  23. 23. Keep It Consistent Layout & "Look" • Colors - use similar or related colors everywhere for fonts, backgrounds, logos, etc. • Fonts - use fonts to tell your stories & be your voice • Page layout - put the same information in the same place on various pages (calendar in upper left, etc.) • Use banners & logos as visual anchors • Logos - if you don't have one, get one; when you have one, use it everywhere
  24. 24. Jennifer Koerber Web Services Librarian, BPL Trainer and Librarian Thank you!
  25. 25. Resources Writing & Blogging: Elements of the Writing Craft. Robert Olmstead, 1997. (or any other writing guide you prefer) Letting Go of the Words: Writing Web Content that Works. Janice (Ginny) Redish, 2007. "How to Write the Best Damn Food Blog on the Internet" A series of posts on blog writing, using food blogs as the example. Library Blogging. Karen A. Coombs and Jason Griffey. 2008 (review) Blogging and RSS: A Librarian's Guide. Michael P. Sauers, 2006. Blogging for Dummies. Susannah Gardner and Shane Birley, 2008.
  26. 26. Resources Fonts: Fonts for Web Design: a primer - web-design-a-primer/ Google Font Directory (for web-only fonts) - 40 Excellent Free Fonts for Professional Design – professional-design/ HTML & CSS: W3schools HTML tutorial - W3schools CSS tutorial - HTML code for ASCII characters -
  27. 27. Resources Website Management & Design: Recent books from O'Reilly, SAMS Teach Yourself..., or the Idiots or Dummies series on CSS, HTML or XML, Blogging, Creating a Website, Facebook, YouTube, MySpace, or any other computing topic. The Dummies folks also have an excellent collection of articles on their site. The Accidental Webmaster. Julie M. Still, 2003 I’ve Got a Domain Name — Now What??? A Practical Guide to Building a Website and Web Presence. Jean Bedord, 2008. (review) Everything You Know about CSS Is Wrong! Rachel Andrew and Kevin Yank, 2008. (review)
  28. 28. Resources User Experience: Designing the Digital Experience. David Lee King, 2008. David's a librarian and a good guy. He also Twitters a lot. Don't Make Me Think. Steve Krug, 2006. Extremely readable and useful. The Elements of User Experience: User-Centered Design for the Web. Jesse James Garrett, 2003. A much geekier book, but worth the effort if you're creating whole sites. Find similar or suggested titles in Amazon, then check them out (or order them for) your library. Our patrons want these titles as much as we do!