Designing Products for International Markets
by Karolina Skalska & Dilara Cumhur
When a product is designed to serve for ten to twenty different countries with different languages, cultural backgrounds, technology limitations and habits, it is no longer enough to offer a product that is only translated from English. There are deeper research, analysis and thought process needed to bring down to each element of the product. In presentation Skali will cover anything from language, trough typographic rules, colors and symbols to localizing content for different markets.