Conference attendees are collectors of experiences. You have the opportunity to design a conference narrative that uses narraphors: metaphors to tell a story. Your opening and closing general sessions need to help frame that narraphor with input and output frames. Then you can transform your conference attendees from story listeners to story tellers to story sharers and story people. So what's your conference story and narraphor?
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What's Your Story? Creating Memorable General Sessions
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Meaning is found in metaphors,
narratives and stories.
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57. How are you creating event experiences that
transition attendees from story listening to
story telling to story sharing and ultimately
Story People?
58. What’s the bigger story that you are asking
your attendees to participate in and share?