Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Integrating digital, communications and marketing

644 views

Published on

My presentation from PR Moments in May 2015. The presentation is about how to integrate digital, communications, public relations and marketing with large scale, enterprise organisations. There is information on the pitfalls and opportunities with integration and I highlight two marketing models I use - RACE and POEM.

Published in: Marketing
  • Be the first to comment

Integrating digital, communications and marketing

  1. 1. Photo by backonthebus - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/26440135@N04 Created with Haiku Deck
  2. 2. Photo by Peter aka anemoneprojectors - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/58414938@N00 Created with Haiku Deck
  3. 3. Photo by Hans Hamburger - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/8334096@N07 Created with Haiku Deck
  4. 4. Photo by mkhmarketing - Creative Commons Attribution License https://www.flickr.com/photos/93212162@N08 Created with Haiku Deck
  5. 5. Photo by roger4336 - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/24736216@N07 Created with Haiku Deck
  6. 6. Photo by thedailyenglishshow - Creative Commons Attribution License https://www.flickr.com/photos/61904084@N00 Created with Haiku Deck
  7. 7. Photo by SpeakingJargon - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/83207353@N00 Created with Haiku Deck
  8. 8. Photo by monkeyc.net - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/73584213@N00 Created with Haiku Deck
  9. 9. Photo by Neal. - Creative Commons Attribution License https://www.flickr.com/photos/31878512@N06 Created with Haiku Deck
  10. 10. Photo by Destinys Agent - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/38112256@N00 Created with Haiku Deck
  11. 11. Photo by privatenobby - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/73674114@N00 Created with Haiku Deck
  12. 12. Photo by Neal. - Creative Commons Attribution License https://www.flickr.com/photos/31878512@N06 Created with Haiku Deck
  13. 13. Photo by Stuck in Customs - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/95572727@N00 Created with Haiku Deck
  14. 14. Photo by Isaac Torrontera - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/51859583@N05 Created with Haiku Deck
  15. 15. Photo by Mark Brannan - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/23403402@N00 Created with Haiku Deck
  16. 16. Photo by the past tends to disappear - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/76830337@N07 Created with Haiku Deck
  17. 17. Photo by renaissancechambara - Creative Commons Attribution License https://www.flickr.com/photos/39435232@N00 Created with Haiku Deck
  18. 18. Photo by SkyTruth - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/47684393@N00 Created with Haiku Deck
  19. 19. Photo by IAEA Imagebank - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/35068899@N03 Created with Haiku Deck
  20. 20. Photo by HowardLake - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/53941041@N00 Created with Haiku Deck
  21. 21. Photo by Håkan Dahlström - Creative Commons Attribution License https://www.flickr.com/photos/93755244@N00 Created with Haiku Deck
  22. 22. Photo by Anirudh Koul - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/84856173@N00 Created with Haiku Deck
  23. 23. Photo by Ian Wilson - Creative Commons Attribution License https://www.flickr.com/photos/36959242@N00 Created with Haiku Deck
  24. 24. Photo by jaycross - Creative Commons Attribution License https://www.flickr.com/photos/66151780@N00 Created with Haiku Deck
  25. 25. Photo by ell brown - Creative Commons Attribution License https://www.flickr.com/photos/39415781@N06 Created with Haiku Deck
  26. 26. Photo by Beverly & Pack - Creative Commons Attribution License https://www.flickr.com/photos/10101046@N06 Created with Haiku Deck
  27. 27. Photo by AJC ajcann.wordpress.com - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/47353092@N00 Created with Haiku Deck
  28. 28. Photo by *s@lly* - Creative Commons Attribution License https://www.flickr.com/photos/52926035@N00 Created with Haiku Deck
  29. 29. Photo by PhotoJonny - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/79613030@N00 Created with Haiku Deck
  30. 30. Photo by eat more toast - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/61063852@N00 Created with Haiku Deck
  31. 31. Photo by Instant Vantage - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/44312356@N04 Created with Haiku Deck
  32. 32. Photo by michelle@TNS - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/25904307@N08 Created with Haiku Deck
  33. 33. Photo by pitgp - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/122878832@N02 Created with Haiku Deck
  34. 34. Photo by tim ellis - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/14113765@N00 Created with Haiku Deck
  35. 35. Photo by Cayusa - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/17731548@N00 Created with Haiku Deck
  36. 36. Photo by SEOPlanter - Creative Commons Attribution License https://www.flickr.com/photos/81413866@N05 Created with Haiku Deck
  37. 37. Photo by batintherain - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/82995349@N00 Created with Haiku Deck
  38. 38. Photo by webtreats - Creative Commons Attribution License https://www.flickr.com/photos/44071822@N08 Created with Haiku Deck
  39. 39. Photo by Psykomaniaque - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/41835797@N05 Created with Haiku Deck
  40. 40. Photo by Search Engine People Blog - Creative Commons Attribution License https://www.flickr.com/photos/38307206@N02 Created with Haiku Deck
  41. 41. Photo by mariachily - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/19429110@N00 Created with Haiku Deck
  42. 42. Photo by aldenchadwick - Creative Commons Attribution License https://www.flickr.com/photos/8161563@N04 Created with Haiku Deck
  43. 43. Photo by g d tошиѕнеиdе - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/62802375@N00 Created with Haiku Deck
  44. 44. Photo by Phillie Casablanca - Creative Commons Attribution License https://www.flickr.com/photos/19451080@N00 Created with Haiku Deck
  45. 45. Photo by Jenn and Tony Bot - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/7315825@N04 Created with Haiku Deck
  46. 46. Photo by jinianliuxiangbo - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/61004088@N03 Created with Haiku Deck
  47. 47. Photo by kugel - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/57768341@N00 Created with Haiku Deck
  48. 48. Photo by Steampunk Family the von Hedwigs - Creative Commons Attribution License https://www.flickr.com/photos/34055020@N06 Created with Haiku Deck
  49. 49. Photo by Vincent Lee - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/46047195@N00 Created with Haiku Deck
  50. 50. Photo by Generation X-Ray - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/85182154@N00 Created with Haiku Deck
  51. 51. Photo by epSos.de - Creative Commons Attribution License https://www.flickr.com/photos/36495803@N05 Created with Haiku Deck
  52. 52. Photo by ohefin - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/47515486@N05 Created with Haiku Deck
  53. 53. Photo by redjar - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/87434398@N00 Created with Haiku Deck
  54. 54. Photo by Nomadic Lass - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/53323105@N02 Created with Haiku Deck
  55. 55. Photo by Intersection Consulting - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/32119772@N03 Created with Haiku Deck
  56. 56. Photo by Marion Doss - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/7337467@N04 Created with Haiku Deck
  57. 57. Photo by aMichiganMom - Creative Commons Attribution License https://www.flickr.com/photos/11172002@N05 Created with Haiku Deck
  58. 58. Photo by Orange County Archives - Creative Commons Attribution License https://www.flickr.com/photos/30346812@N07 Created with Haiku Deck
  59. 59. Photo by Garry Ing - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/38978152@N00 Created with Haiku Deck
  60. 60. Photo by Katelyn Kenderdine - Creative Commons Attribution License https://www.flickr.com/photos/51044398@N03 Created with Haiku Deck
  61. 61. Photo by Street matt - Creative Commons Attribution License https://www.flickr.com/photos/119760624@N05 Created with Haiku Deck
  62. 62. Photo by ollie.backflip - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/57509674@N08 Created with Haiku Deck
  63. 63. Photo by Daniel Y. Go - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/84172943@N00 Created with Haiku Deck
  64. 64. Photo by Travel 2.0 - Creative Commons Attribution License https://www.flickr.com/photos/57965084@N02 Created with Haiku Deck
  65. 65. Photo by marksweb - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/92166740@N00 Created with Haiku Deck
  66. 66. Photo by Ian Ruotsala - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/46813052@N00 Created with Haiku Deck
  67. 67. Photo by noii's - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/17306001@N00 Created with Haiku Deck
  68. 68. Photo by kirk lau - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/54427463@N00 Created with Haiku Deck
  69. 69. Photo by Travel 2.0 - Creative Commons Attribution License https://www.flickr.com/photos/57965084@N02 Created with Haiku Deck
  70. 70. Photo by woodleywonderworks - Creative Commons Attribution License https://www.flickr.com/photos/73645804@N00 Created with Haiku Deck
  71. 71. Photo byּ α - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/34629563@N00 Created with Haiku Deck
  72. 72. Photo by GotCredit - Creative Commons Attribution License https://www.flickr.com/photos/30576334@N05 Created with Haiku Deck
  73. 73. Photo by Jono Davis - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/58935078@N00 Created with Haiku Deck
  74. 74. Photo by DafneCholet - Creative Commons Attribution License https://www.flickr.com/photos/57113749@N07 Created with Haiku Deck
  75. 75. Photo by jessica.diamond - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/22272408@N07 Created with Haiku Deck
  76. 76. Photo by Canada's 50 Best Managed Companies - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/60661960@N03 Created with Haiku Deck
  77. 77. Photo by Robert S. Donovan - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/10687935@N04 Created with Haiku Deck
  78. 78. Photo by Taekwonweirdo - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/92283658@N00 Created with Haiku Deck
  79. 79. Photo by gibffe - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/10991567@N02 Created with Haiku Deck
  80. 80. Photo by Zrendavir_ - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/32916905@N05 Created with Haiku Deck
  81. 81. Photo by Jon Ashcroft - Creative Commons Attribution License https://www.flickr.com/photos/14893590@N00 Created with Haiku Deck

×