How has the Great Recession impacted consumers/attendees and the meetings and events industry. Discover the four types of consumers, what meeting professionals want from venues and the 10 New Normals.

1. Welcome To The New Normal Tips From A Meetings Professional

3. Presenter – Attendee Agreement

4. Law of Two Feet

6. Vibrate Please

7. Texting, Typing Welcome

8. Be Present • Be Active Use Respect

10. West Virginia Hillbilly

11. Nonprofit Junkie

12. Environmental Advocate

13. Meeting & Event Professional

15. Director of Education & Engagement

16. @JeffHurt

17. About You

18. About You Find Someone You Don’t Know Tell Them Your Name Your Company & Job Title Find something you both have in common

19. Why Are You Here? Get one sticky note Write one thing you want to learn from this session

20. Agenda Identify the four new consumer behaviors shaped by recession Discuss what attracts meetings and events to your venue Explore ten new normals for event professionals

21. More regulation, a weaker consumer, higher rates of unemployment, years before housing prices get back to old highs, a weaker dollar, more government debt, more taxes, a little deflation, then a lot more inflation and an end to U.S. global economic downturn… Welcome to New Normal ~ Don Reynolds 21st Century Forecasting

23. Great Recession shaped consumer behaviors

24. Past consumer segmentation no longer valid

27. 6 in 10 women

28. Fewer Gen X & Gen Y

29. Already considered tightwads

31. 6 in 10 women

32. Primarily Gen X

33. Forced frugality

35. 6 in 10 men

36. Over represented by people in 60s

37. 1/3 HHI > $75K

39. Slightly more women than men

40. Gen Y

41. Indifferent

43. Lure To Your Venue Location Attractiveness Accessibility Entertainment factor Date Availability Lodging - prices, quality, quantity Meeting space Overall costs

44. Who’s Involved In Decision? CEO/Executive Director Board of Directors Executive Team Meeting Professional

45. Lure To Executive Team Regional Draw Local support Venue partnerships with program No attrition

46. Influences Event Prof Contractual issues Labor costs/service issues Variable costs Ease of doing business Hotel points

47. 10 New Normals The impact of the new normal on meeting and event professionals

48. Buyers Market On an inflation-adjusted basis ... it’s going to probably take eight to ten years to get hotel room rates back to where they were in 2007. Mark Lomanno, President Smith Travel Research

49. No Longer serves us

50. Multi-Year Contracts Out

51. Shorter Lead Times

52. Free Wi-Fi

53. Green Is In

54. Monologues To DialoguesTo Polylogues

55. Reg List Attracts

56. More Value - Pay Less

57. Online Content & CommunitiesThreat or Opportunity

58. What We Covered Identify the four new consumer behaviors shaped by recession Discuss what attracts meetings and events to your venue Explore ten new normals for event professionals

59. To expect a normal recovery cycle, whether it is corporate profits or lending or consumer spending or capital investment, or (pick the category—increased meeting attendance, or association growth, or…) is just not reasonable. . ~ Don Reynolds

60. Welcome To The New Normal