SXSWi presentation given March 9, 2014
This presentation is about my own perspectives on prototypes, why I love them, and the basics of defining the necessary details for formalizing a prototyping practice in an organization.
It should be noted that there was considerable talking through this at SXSW and was uploaded primarily for the audience who asked for the slides.
11. CONSUMERS of a Prototype
USER BIZ
TECH
Performance &
capabilities
Technical
Explorations
Organizational
Planning
Executive
Buy-in
Strategy &
Positioning
Marketing &
CommunicationsUser
Testing
Design
Research
Experiential
documentation
making something
that tells a story
looking for feedback
16. Evolution of a Prototype
Prototypes
Alpha Beta for realz
Comps
Paper
Prototypes
Pseudo
Code
Real
Code
Production
Code
ProDUCTION
GENERATE & DISTILL understanding prepare BUILD
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