1. Strategic Marketing Case study Audrey, Jc, Joel, Lionel, Yacine

2. unique selling point shared technologies lessons to be learnt
Specific Product Portfolio Packages
Product Diversity Policy
Products + Products
Hotels
Cars rental
Food service
Low costs
Budget
Kids
Ages Prices 3rd Age Ages Prices

3. unique selling point shared technologies lessons to be learnt
Specific Product Portfolio Packages
Product Diversity Policy
Products + Products
Hotels
Cars rental
Food service
Low costs
Budget
Kids
Ages Prices 3rd Age Ages Prices

4. unique selling point shared technologies lessons to be learnt
Specific Product Portfolio Packages
Product Diversity Policy
Products + Products
Hotels
Cars rental
Food service
Low costs
Upper scale
Kids
Ages Prices 3rd Age Ages Prices

5. unique selling point shared technologies lessons to be learnt
Specific Product Portfolio Packages
Product Diversity Policy
Products + Products
Hotels
Cars rental
Food service
Low costs
Upper scale
Kids
Ages Prices 3rd Age Ages Prices

6. unique selling point shared technologies lessons to be learnt
➤ rom
F ➤ rom
f
 ynamic Packaging,
D  ooking Engine,
B
 eserva2on system,
R  icke2ng,
T
 olidayautos.com,
H  rm,
C
 arket data & Analysis.
M  arket data & Analysis,
M
 istribu2on Channels,
D
…Implemen(ng best prac(ces, keeping brands iden((es!!!

7. unique selling point shared technologies lessons to be learned
From the case study   successfull Market expansion strategy includes:
A
 orizontal & Vertical Acquisitions,
H
 xisting Operational Structure benefits,
E
 egmentation optimization/redefinition.
S
From E-Commerce  Internet based’ Business models
‘

& other industries  ssumptions and questions
A

8. Strategic Marketing Case study Audrey, Jc, Joel, Lionel, Yacine