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Non-Profit Survey 2011 current technology and marketing practices
Overview & MethodologyObjective – Obtain a better understanding of the current technology and marketing practices beinguse...
Non-profit FocusEducation & Human Services were the top two non-profits represented                                       ...
Operational NecessitiesNon-profits rely most on donations to continue operating                                           ...
Donation CapabilitiesMost donations are collected via mail, in-person or at fundraising events                            ...
New Donation CapabilitiesNon-profits continue to rely on traditional methods of accepting donations                       ...
Marketing TacticsOnly 60% of non-profits utilize websites for marketing purposes                                          ...
Marketing ForecastOf those surveyed, 47% plan on utilizing websites in the next six months                                ...
Social MediaFew non-profits are moving beyond the most common social media channels                                       ...
Social Media78% of non-profits encourage staff and volunteers to promote the organization                                 ...
Appendix
Respondent Organizational RoleThe majority of respondents serve as volunteers                        Role                 ...
Respondent Age RangeMore than half of respondents were over the age of 40                 Age Range                Percent...
Top 10: Location of HeadquartersBreakdown of the top 10 states represented among respondents                     State    ...
Support for International Efforts40% of the organizations represented have international efforts                   Support...
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2011 nonprofit survey_results_final[1]

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Transcript of "2011 nonprofit survey_results_final[1]"

  1. 1. Non-Profit Survey 2011 current technology and marketing practices
  2. 2. Overview & MethodologyObjective – Obtain a better understanding of the current technology and marketing practices beingused by non-profit organizations today.Approach – Zoomerang distributed a survey to non-profit staff and volunteers.Results – In total, 516 volunteers and staff members completed the survey providing insight into themarketing tools their organizations currently use, as well as their intended approach for the next six totwelve months.Key Takeaways – - Of the respondents, 74% indicated that they accept donations, yet only 27% offer website donation capabilities - Only 60% of those surveyed said they use their organization’s website for marketing purposes - Among the 32% of non-profits using social media, few venture beyond Facebook, Twitter and LinkedIn - Other forms of social media, such as video (YouTube) and blogs, are experiencing slower adoption - More than 75% of the respondents indicated that they are encouraged by the organization to use social media to promote the non-profit
  3. 3. Non-profit FocusEducation & Human Services were the top two non-profits represented MarketTools, Inc. 3
  4. 4. Operational NecessitiesNon-profits rely most on donations to continue operating MarketTools, Inc. 4
  5. 5. Donation CapabilitiesMost donations are collected via mail, in-person or at fundraising events MarketTools, Inc. 5
  6. 6. New Donation CapabilitiesNon-profits continue to rely on traditional methods of accepting donations MarketTools, Inc. 6
  7. 7. Marketing TacticsOnly 60% of non-profits utilize websites for marketing purposes MarketTools, Inc. 7
  8. 8. Marketing ForecastOf those surveyed, 47% plan on utilizing websites in the next six months MarketTools, Inc. 8
  9. 9. Social MediaFew non-profits are moving beyond the most common social media channels MarketTools, Inc. 9
  10. 10. Social Media78% of non-profits encourage staff and volunteers to promote the organization MarketTools, Inc. 10
  11. 11. Appendix
  12. 12. Respondent Organizational RoleThe majority of respondents serve as volunteers Role Percentage Volunteer 57% Staff Member 23% Founder and/or Board Member 9% Director/Manager 6% Other 5% Head of Marketing 1%
  13. 13. Respondent Age RangeMore than half of respondents were over the age of 40 Age Range Percentage Under 30 19% 30 - 39 17% 40 - 49 19% 50 - 59 15% 60 or over 29%
  14. 14. Top 10: Location of HeadquartersBreakdown of the top 10 states represented among respondents State Percentage California 8% New York 8% Florida 7% Texas 7% Illinois 5% Ohio 5% Pennsylvania 4% Arizona 3% Colorado 3% Maryland 3%
  15. 15. Support for International Efforts40% of the organizations represented have international efforts Support Percentage Yes 40% No 60%
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