Non-Profit Survey 2011 current technology and marketing practices
Overview & MethodologyObjective – Obtain a better understanding of the current technology and marketing practices beingused by non-profit organizations today.Approach – Zoomerang distributed a survey to non-profit staff and volunteers.Results – In total, 516 volunteers and staff members completed the survey providing insight into themarketing tools their organizations currently use, as well as their intended approach for the next six totwelve months.Key Takeaways – - Of the respondents, 74% indicated that they accept donations, yet only 27% offer website donation capabilities - Only 60% of those surveyed said they use their organization’s website for marketing purposes - Among the 32% of non-profits using social media, few venture beyond Facebook, Twitter and LinkedIn - Other forms of social media, such as video (YouTube) and blogs, are experiencing slower adoption - More than 75% of the respondents indicated that they are encouraged by the organization to use social media to promote the non-profit
Non-profit FocusEducation & Human Services were the top two non-profits represented MarketTools, Inc. 3
Operational NecessitiesNon-profits rely most on donations to continue operating MarketTools, Inc. 4
Donation CapabilitiesMost donations are collected via mail, in-person or at fundraising events MarketTools, Inc. 5
New Donation CapabilitiesNon-profits continue to rely on traditional methods of accepting donations MarketTools, Inc. 6
Marketing TacticsOnly 60% of non-profits utilize websites for marketing purposes MarketTools, Inc. 7
Marketing ForecastOf those surveyed, 47% plan on utilizing websites in the next six months MarketTools, Inc. 8
Social MediaFew non-profits are moving beyond the most common social media channels MarketTools, Inc. 9
Social Media78% of non-profits encourage staff and volunteers to promote the organization MarketTools, Inc. 10
Respondent Organizational RoleThe majority of respondents serve as volunteers Role Percentage Volunteer 57% Staff Member 23% Founder and/or Board Member 9% Director/Manager 6% Other 5% Head of Marketing 1%
Respondent Age RangeMore than half of respondents were over the age of 40 Age Range Percentage Under 30 19% 30 - 39 17% 40 - 49 19% 50 - 59 15% 60 or over 29%
Top 10: Location of HeadquartersBreakdown of the top 10 states represented among respondents State Percentage California 8% New York 8% Florida 7% Texas 7% Illinois 5% Ohio 5% Pennsylvania 4% Arizona 3% Colorado 3% Maryland 3%
Support for International Efforts40% of the organizations represented have international efforts Support Percentage Yes 40% No 60%
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