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10 Tactics to Turn Your Content Marketing up to Eleven - Canadian Edition

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  • Very well done, love the Canadian musical artists metaphor and the food groups also brilliant and whimsical.
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  • Very informative presentation
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  • Thank for share!
    http://www.kizi10games.net
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  • Jason: love the blogging food groups concept. I'm thinking of applying it to blog content, as well as white papers, infographics and other formats.

    Also: the music analogies brought me back in time (loved them, too).
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10 Tactics to Turn Your Content Marketing up to Eleven - Canadian Edition

  1. Marketing Solutions 10 Tactics to Turn Your Content Marketing Up to Eleven Jason Miller Sr. Content Marketing Manager
  2. 60% through decision making process Discover Explore Select Advocate 2
  3. Changing the mantra from always be closing to always be helping 3
  4. 4 Marketers AudienceContent Relationship
  5. 5 Use social media for content distribution 87%
  6. 6 50% Effectiveness rating
  7. XX%
  8. Speak to the dog, in the language of the dog, about what’s in the heart of the dog. – Roy Williams
  9. “Everything I do, I do it for you” 10
  10. 75% of their customers complete a purchase without ever talking to a real person. 11
  11. “Closer to the Heart” 12
  12. Useful x Enjoyable x Inspired = Innovative Content Ann Handley’s formula:
  13. Useful x Enjoyable x Inspired = Innovative Content Multiplication signs are key. (Thank you, Doug Kessler.)
  14. “Born to be Wild” 15
  15. Inbound + Outbound = Awesomeness
  16. “The Big Money” 17
  17. Lowe’s Fix in Six 18
  18. Fiverr for Frugal Marketers 19
  19. “These Eyes” 20
  20. Visual Kicks Texts A** 21 328,000Views!
  21. Desk.com Gets it
  22. The Infographic is not Dead. Claiming that Something is Dead, is.
  23. “I’m Your Man” 24
  24. Claim Your Content with Google Authorship:
  25. “Constant Craving” 26
  26. Blogging Food Groups Categories of Content Content Specifics Raisin Bran content: The basic, everyday content that you can dish out quickly How-to posts (e.g. SU videos) Sharing Influencer/ third-party posts Useful, relevant topics for marketers Repurposing of old content Spinach content: The stuff that’s good for you, even if it’s difficult to chew Thought leadership pieces Guest Topics/ Blog Posts Case Studies Roasts: The valuable, time-consuming projects that leave your guests begging for more Strategic research and analysis LI MKTG Trends POVs Big Rock content Chocolate cake content: Everyone wants a second piece of this sweet treat Light-hearted, easily-digestible content Cultural content (e.g. Day in the Life) Amusing videos, graphics, stories Tabasco* content: Sometimes you just need a little fire on the tongue Bold statements with strong POV Thought leadership pieces Calculated and strategic The Blogging Food Groups Categories
  27. Monday Tuesday Wednesday Thursday Friday Saturday Raisin Bran Spinach Roast Raisin Bran Spinach Roast Raisin Bran Spinach Tabasco Raisin Bran Chocolate Cake Raisin Bran Spinach LMS Blog Content Calendar
  28. “Hand Me Down World” 29
  29. Repurpose, Repurpose, then Repurpose Some More
  30. “A New Day Has Come” 31
  31. Social Signals Influence Google
  32. “You Ain’t Seen Nothin’ Yet” 33
  33. If we need that extra push, we go to eleven…”
  34. 3 types of real time relevant content
  35. Waiting for the moment
  36. In the moment
  37. Anticipating the moment Catching trending topics Defining content strategy Time period Popularity
  38. What is LinkedIn doing to advance relevance? 40 Highlight types of content Quantify content influence Provide recommendations
  39. 41 How do you know if your content strategy is working?
  40. 42 Social Engagement Increased referral traffic Higher quality leads
  41. Q&A

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