Guest Lecture for Applied Psychology Amsterdam

1. PERSUASIVE MARKETING &
BIG DATA
Guest lecture Hogeschool van Amsterdam
Amsterdam, 12-02-15

3. Platform communicatie Rotterdam
24 november 2014
TODAY
1 about us
2 data culture
3 persuasive marketing: Google en Facebook
4. four cases and four learnings

4. 01 ABOUT US
WHY, HOW, WHAT, AND WHO

5. BIG DATA & EVIL MARKETING
Gastcollege Hogeschool van Amsterdam
Amsterdam, 12 februari

7. Greenberry GastcollegeGreenberry Gastcollege

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digital products & marketing solutions
that deliver tangible results
WHAT WE DO

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11. 02 DATA CULTURE
Always on. Smart stuff.

12. 1. ALWAYS ON

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DAILY INTERNET USAGE
Source: Ministerie van OCW en Universiteit Twente
33 minutes

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DAILY INTERNET USAGE
4 1/2 hour
33 minutes
Source: Ministerie van OCW en Universiteit Twente

17. Big Data & Evil Marketing - Communicatieplatform Gorichem
10-11-2014, Utrecht
EVERY 2 DAYS WE CREATE AS MUCH
INFORMATION AS WE DID UP TO 2003
Eric Schmidt - Google

18. 2. SMART STUFF

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GROWTH INTERNET OF THINGS
Source: Insites Consulting
2014
1 billion

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2014 2020
1 billion
25 billion
GROWTH INTERNET OF THINGS
Source: Insites Consulting

26. 03 PERSUASIVE MARKETING
Google and Facebook

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WHAT CAN WE LEARN FROM GOOGLE AND FACEBOOK?
POSITIONING & PROMISE ->
RELEVANCE & PROOF

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49. 03 4 CASES & 4 LEARNINGS
Centraal Beheer, VARA, Zilveren Kruis

50. 1. Give and get back
01. GIVE AND GET BACK

51. ZILVEREN KRUIS - APP DE VAKANTIEDOKTER

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55. people healthcare insurer

56. people
healthcare
insurer

57. Greenberry bureaupresentatie
Eindhoven, 5 december 2014

59. 1. Give and get back
1. GIVE AND GET BACK
2. RELEVANCE BEATS PRIVACY

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CENTRAAL BEHEER - RIJ SCHADEVRIJ

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RIJ SCHADEVRIJ

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67. 1. Give and get back
1. GIVE AND GET BACK
2. RELEVANCE BEATS PRIVACY
3. CONTEXT IS KING

68. 3. CENTRAAL BEHEER AUTOTEAM

69. 3.5 jaar

70. 3.5 jaar

71. HELPING CUSTOMER BUYING A NEW CAR

72. HELPING CUSTOMER BUYING A NEW CAR
CREATING PREFERENCE FOR CAR INSURER
=

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76. 1. Give and get back
1. GIVE AND GET BACK
2. RELEVANCE BEATS PRIVACY
3. CONTEXT IS KING
4. CREATE A DIGITAL LOCK-IN

77. 4. GIEL APP - VARA

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