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Search first content strategy
- 1. Search-first content strategy February 18, 2011 James Mathewson Global Search Strategy and Expertise Lead Co-Author: Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content
- 2. Audience Content Strategy Digital Strategy Media strategy Business analytics Web analytics Text analytics Search Strategy Social strategy Taxonomy/tagging strategy UX design strategy Architecture strategy Mobile strategy
- 9. Text analytics Search Strategy Audience Content Strategy Digital Strategy Business analytics Web analytics Resource Model Infrastructure Tooling
Editor's Notes
- http://writingfordigital.com/2010/08/09/the-search-first-approach-to-content-strategy/ http://writingfordigital.com/2011/01/30/4-ways-to-avoid-chasing-the-algorithm/
- http://writingfordigital.com/2010/05/08/pagerank-and-edgerank-how-to-use-facebook-open-graph-to-improve-search-relevance/
- The center of a digital strategy for our constituents is a content strategy. The center of a content strategy for our constituents is a search strategy. The investments in tooling, human resources and infrastructure are necessary to make these things work.
- http://writingfordigital.com/2010/07/04/a-fourth-of-july-lesson-in-the-value-of-editors/