Drewry, London. An outstanding role for a B2B marketing communications professional with one of the most respected names in the global maritime industry. This is an exciting and multi-dimensional marketing role with a company looking to build on its market leading brand and blue chip client base.

1. 29 December 2014
www.drewry.co.uk
Job advert
Marketing Manager – Research Products

2. www.drewry.co.uk | 2
Job advert - Drewry
Marketing Manager - Research Products
Outstanding role for a B2B marketing communications professional
• With one of the most respected names in the global maritime industry, looking
to build its market leading brand and blue chip client base
• Responsibility for marketing a wide portfolio of single copy and subscription
based research products - Drewry Maritime Research (DMR)
• An exciting, multi-dimensional role offering an excellent work-life balance
• International team-working dimension to role
• Reporting to the Head of Marketing

3. www.drewry.co.uk | 3
Job advert - Drewry
Marketing Manager - Research Products
• About the role
‒ Plan and execute integrated,
multi-channel marketing
programmes
‒ Promote a wide portfolio of
single copy and subscription
research products to target
market segments through the
efficient and effective use of
CRM, e-marketing (ESP) and e-
commerce systems
‒ Analyse all activity to improve
the effectiveness of future
campaigns, providing regular KPI
reports to senior management
• About you
‒ Minimal 5 years marketing and
communications experience
working at a senior management
level
‒ Extensive experience of CRM
and ESP platforms and in-depth
knowledge of designing, building
and managing complex email
campaigns
‒ Good working knowledge of
other web and digital marketing
techniques (SEO and SEM) and
in managing corporate social
media channels

4. www.drewry.co.uk | 4
Job advert - Drewry
Marketing Manager - Research Products
• About you cont./
‒ You will have an analytical approach to your work, routinely using customer
analysis, segmentation, campaign tracking and performance measurement
to inform targeting and messaging
‒ Extensive experience of B2B outbound marketing tactics and programmes
from customer acquisition, cross-sell/upsell campaigns to loyalty and
retention marketing
‒ Strong organisational/planning and budgeting skills, as well as excellent
numeracy and written English
‒ You will be confident and dependable, creative and enthusiastic
‒ You will be familiar with e-commerce systems in a B2B and ideally
subscription product setting

5. Maritime Research Maritime Advisors Supply Chain Advisors Maritime Equity Research
FOR FURTHER INFORMATION CONTACT:
James Harley, Interim Head of Marketing, Drewry
Email: harley@drewry.co.uk
Tel: +44 (0)207 650 1676
www.drewry.co.uk