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IL GEN   ERIC
      MA SS MA
             F TO   YOUR
        STUF
          E NTIR E LIST OUR
                          Y
                  E WANTS
                   EVERYON
          (BECAUSE       K E RECIPE
                                    )
                FRUIT CA




Instead, segment your list and
create different versions of each
email campaign that are tailored to
specific industries or titles.
W RITE LONG
                  S THA T GO
           E MAIL
                 FOR P AGES
             ON           )
                              AT HELL
                                      O
                           ME
                 (YOU LOST




Instead, make your point in 10
sentences or less. Better yet, do
it in less than 5 sentences.
SOL  UTION
       SELL YOUR
               HE E MAIL
          IN T    Y A NEW
                          HOUSE)
                             U
                    ERE TO B
           (CLICK H




Instead, create low-pressure
calls to action, such as a request
for an appointment or link to a
landing page on your website.
ENDLE   SSLY
          TALK
                  OURS   ELF &
         AB OUT Y
                 COM   PANY
           YOUR    ARE THE MOS
                              T
                           OU                 D)
              ( BE CAUSE Y          T HE WORL
                         PE RSON IN
           INTE RESTING




Unless you’re the Dos Equis Guy, recipients
don’t want to hear about you. Instead, send
useful information like tips, trends, and
best practices that will help them.
PERS  ONAL
         LY SE ND IM
      ON                 AILS
                   E EM
             PORAT AHBLAH.COM)
         COR       BL       @
              (FROM: NOREPLY




Instead, send emails on behalf of each
sales or customer service person so the
recipient can reply directly to the Rep who
manages the relationship. Be “huggable.”
K A S TUPID
        AS
         R HETOR ICAL
           QUESTION UESTIONS?)
                                 Q
                         ED DUMB
              B EING ASK
(DO Y OU HATE




Instead, don’t be gimmicky and
focus on stating your purpose.
EMA IL TO
          E XPECT
                  THE W  ORK
          D O ALL
               FO R YOU
                                     T)
                           , 1 BASKE
                  (10 EGGS




Instead, follow up with a phone
call when appropriate and blend
email with other marketing tactics
(singing telegrams are nice).
A LI  ST OF
          ATTLE  OFF
        R                   DUCT
              URES  & PRO
         FEAT
                      TION
                FORMA Z DISPENSER)
             IN      PE        N
                      THE HUMA
             (BEHOLD,




Instead, focus on a single,
primary benefit or result you
can deliver. Keep it simple.
TE SU   BJECT
          CREA
                 THAT       LOOK
          LINES
          LIKE  SPAM 01% OFF!)
                           1
                  E TRIAL,
                         RE
            (SU BJECT: F




Instead, create subject lines that
build curiosity or leverage what
you know about the recipient.
OF B ULLET
         USE LOTS
                    D CR EATE
         POIN TS AN
              L      ISTS
                ONG L ET ME BULLET
                      L          ?
                      LO VE THEE
           (HO W DO I          E WAYS
                                      )
                      POINT TH




Instead, make sure the the
email is more conversational
and less formal.
DON’T     SUCK         AT
     EMAIL MARKETING
   (THERE ARE BETTER THINGS TO SUCK AT)




www.BuzzBuilderPro.com

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How To SUCK At Email Marketing

  • 1.
  • 2. IL GEN ERIC MA SS MA F TO YOUR STUF E NTIR E LIST OUR Y E WANTS EVERYON (BECAUSE K E RECIPE ) FRUIT CA Instead, segment your list and create different versions of each email campaign that are tailored to specific industries or titles.
  • 3. W RITE LONG S THA T GO E MAIL FOR P AGES ON ) AT HELL O ME (YOU LOST Instead, make your point in 10 sentences or less. Better yet, do it in less than 5 sentences.
  • 4. SOL UTION SELL YOUR HE E MAIL IN T Y A NEW HOUSE) U ERE TO B (CLICK H Instead, create low-pressure calls to action, such as a request for an appointment or link to a landing page on your website.
  • 5. ENDLE SSLY TALK OURS ELF & AB OUT Y COM PANY YOUR ARE THE MOS T OU D) ( BE CAUSE Y T HE WORL PE RSON IN INTE RESTING Unless you’re the Dos Equis Guy, recipients don’t want to hear about you. Instead, send useful information like tips, trends, and best practices that will help them.
  • 6. PERS ONAL LY SE ND IM ON AILS E EM PORAT AHBLAH.COM) COR BL @ (FROM: NOREPLY Instead, send emails on behalf of each sales or customer service person so the recipient can reply directly to the Rep who manages the relationship. Be “huggable.”
  • 7. K A S TUPID AS R HETOR ICAL QUESTION UESTIONS?) Q ED DUMB B EING ASK (DO Y OU HATE Instead, don’t be gimmicky and focus on stating your purpose.
  • 8. EMA IL TO E XPECT THE W ORK D O ALL FO R YOU T) , 1 BASKE (10 EGGS Instead, follow up with a phone call when appropriate and blend email with other marketing tactics (singing telegrams are nice).
  • 9. A LI ST OF ATTLE OFF R DUCT URES & PRO FEAT TION FORMA Z DISPENSER) IN PE N THE HUMA (BEHOLD, Instead, focus on a single, primary benefit or result you can deliver. Keep it simple.
  • 10. TE SU BJECT CREA THAT LOOK LINES LIKE SPAM 01% OFF!) 1 E TRIAL, RE (SU BJECT: F Instead, create subject lines that build curiosity or leverage what you know about the recipient.
  • 11. OF B ULLET USE LOTS D CR EATE POIN TS AN L ISTS ONG L ET ME BULLET L ? LO VE THEE (HO W DO I E WAYS ) POINT TH Instead, make sure the the email is more conversational and less formal.
  • 12. DON’T SUCK AT EMAIL MARKETING (THERE ARE BETTER THINGS TO SUCK AT) www.BuzzBuilderPro.com