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ALS "Ice Bucket Challenge"
1.
ALS “Ice Bucket
Challenge” © Copyright 2014 Jagriti Prasad
2.
What is the
cause attached to the challenge? © Copyright 2014 Jagriti Prasad
3.
The challenge is
to raise awareness about Amyotrophic Lateral Sclerosis (ALS) which is neuro-degenerative and is also known as Motor Neurone Disease (MND), or Lou Gehrig's disease. It is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. © Copyright 2014 Jagriti Prasad
4.
How it started?
© Copyright 2014 Jagriti Prasad
5.
US baseball player
and ALS patient, Pete Frates, floated the idea of the challenge in a video on a social networking site. © Copyright 2014 Jagriti Prasad
6.
What is the
challenge about? © Copyright 2014 Jagriti Prasad
7.
It is a
fundraiser and awareness campaign for the ALS Association. © Copyright 2014 Jagriti Prasad
8.
What are the
rules of the “Ice Bucket Challenge”? © Copyright 2014 Jagriti Prasad
9.
Once challenged by
someone, a user has to post a video of themselves dumping a bucket of ice cold water over their heads. © Copyright 2014 Jagriti Prasad
10.
Once soaked with
cold water, they extend the challenge to others and ask them to either do the same or make a donation to an organization dedicated to fighting ALS. © Copyright 2014 Jagriti Prasad
11.
Nominated people have
24 hours to comply or do the donation. © Copyright 2014 Jagriti Prasad
12.
Who all have
participated? © Copyright 2014 Jagriti Prasad
13.
Oprah Winfrey Bill
Gates Mark Zuckerberg Lady Gaga © Copyright 2014 Jagriti Prasad
14.
Satya Nadella Justin
Bieber Cristiano Ronaldo Britney Spears © Copyright 2014 Jagriti Prasad
15.
Reaction on Social
Media? © Copyright 2014 Jagriti Prasad
16.
The internet has
gone viral with videos of celebrities and other popular personalities taking the "Ice Bucket challenge" and daring three others to do the same. © Copyright 2014 Jagriti Prasad
17.
More than 2.4
million videos were shared on Facebook till 18th Aug 2014. © Copyright 2014 Jagriti Prasad
18.
On Instagram there
have been 3.7 million videos uploaded with the hashtags #ALSicebucketchallenge and #icebucketchallenge. © Copyright 2014 Jagriti Prasad
19.
As of 29
August the ice bucket challenge had 4,483,726 Twitter mentions. ALS Twitter followers had increased from 8,975 in early July to 21,100. Source – BBC News © Copyright 2014 Jagriti Prasad
20.
Overall response? ©
Copyright 2014 Jagriti Prasad
21.
From 29 July
to 28 August this year ALS received $98.2m - compared with $2.7m donated during the same period last year. © Copyright 2014 Jagriti Prasad
22.
From 1 August
to 27 August this year, the ALS Wikipedia page had 2,717,754 views. This compared with the 1,662,842 people who had visited the page during the whole of the preceding 12 months, according to data company Dataviz. Source – BBC News © Copyright 2014 Jagriti Prasad
23.
Average daily visits
to the ALS association website were about 17,500 before the ice bucket challenge, compared with the peak of 4.5 million visits on 20 August (of which 83% were new to the site). During the past month there have been about 30 million visitors in total. Source – BBC News © Copyright 2014 Jagriti Prasad
24.
Like It! share
it ! © Copyright 2014 Jagriti Prasad
25.
Thanks! Jagriti Prasad
jagriti_knp@yahoo.com twitter.com/JagritiPrasad1 www.linkedin.com/in/jagritiprasad www.slideshare.net/JagritiPrasad https://plus.google.com/jagritiprasad http://jagritiprasad.wordpress.com © Copyright 2014 Jagriti Prasad