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How does E- Commerce work?

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Jagriti Prasad
Jagriti Prasad

How does E- Commerce works?

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© Copyright 2015 Jagriti Prasad
Commercial transactions conducted electronically on the Internet. © Copyright 2015 Jagriti Prasad
How does it work ? © Copyright 2015 Jagriti Prasad
Traditional Marketing Channel © Copyright 2015 Jagriti Prasad
E- commerce marketing channel Business – to – Consumer (B to C) Customer Organisation/Business Website Order Processing © Copyright 2015 Jagriti Prasad
© Copyright 2015 Jagriti Prasad
E- commerce marketing channel Business – to – Business (B to B) Wholesaler Organisation/Business Website Order Processing Customer Sells © Copyright 2015 Jagriti Prasad
© Copyright 2015 Jagriti Prasad
E- commerce marketing channel Customer – to – Customer (C to C) Customer 1 Customer 2 Website Places advertisement Receives products Receives money © Copyright 2015 Jagriti Prasad
© Copyright 2015 Jagriti Prasad
What is in it for the seller? © Copyright 2015 Jagriti Prasad
• Cater global market • Pull System (Just In Time) helps increase the productivity of the organisation • Reduces cost (eliminates middle men) • Helps provide better customer services • Makes business processes faster and efficient • Reduces paper work (by digitizing the information) © Copyright 2015 Jagriti Prasad
What is in it for the customer? © Copyright 2015 Jagriti Prasad
Shop anywhere in the world © Copyright 2015 Jagriti Prasad
Shop at your convenience © Copyright 2015 Jagriti Prasad
24 hours access © Copyright 2015 Jagriti Prasad
No checkout queues © Copyright 2015 Jagriti Prasad
• Discounted prices (due to increase competition among the organisations) • Easy comparison (select the cheaper and better option) • Faster than browsing around the street • Easy refund, replacement policies © Copyright 2015 Jagriti Prasad
Disadvantages © Copyright 2015 Jagriti Prasad
• Unable to inspect the product before purchase • Risk of fraud • Chances of delay in delivery • Long/delayed refund of payment © Copyright 2015 Jagriti Prasad
How does e-commerce websites work as a mediator? © Copyright 2015 Jagriti Prasad
• Provide online shop to sellers • Provide warehouse facility • Helps with the product pictures • Helps in inventory management • Provide delivery assistance • Provide customer service assistance • Charges commission © Copyright 2015 Jagriti Prasad
Thanks!!
Jagriti Prasad jagriti_knp@yahoo.com www.linkedin.com/in/jagritiprasad twitter.com/JagritiPrasad1 www.slideshare.net/JagritiPrasad https://plus.google.com/jagritiprasad http://jagritiprasad.wordpress.com

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