Content marketing extends far beyond the process of simply creating and distributing content. It’s a cumulative endeavor that requires the created or curated content to be relevant and valuable "so as to attract, acquire, and engage a clearly defined and understood target audience with a view to driving profitable customer action" (reference Content Marketing Institute). Sadly, many professional services are contributing to the content clutter without strategic intent, and without long-term intention. Here are ten areas where I see professional services firms failing.