Frith’s 3 Typologies
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Frith identifies 3 types of music videos: performance videos consist solely of the artist performing the song to showcase their talents; narrative videos tell a story that relates to the song's lyrics through actors and scenes; conceptual videos have obscure, multiple meanings that evoke moods rather than follow narratives, seen in Sia's "Elastic Heart" video of people dancing in a cage.
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Simon firth 09.09.16
Simon Firth believed there are three main typologies for music videos: performance, narrative, and conceptual. Performance videos feature the main singer performing for fans. Narrative videos tell a story that relates to the song lyrics. Conceptual videos create a mood without a linear story. Examples given were Lupe Fiasco exemplifying performance, Taylor Swift exemplifying narrative, and Sia exemplifying conceptual.
Goodwin common occurences
The document discusses Goodwin's theory of common occurrences in music videos and analyzes how two music videos conform to the theory. It examines six common occurrences: 1) demonstrating genre characteristics 2) relationship between lyrics and visuals 3) relationship between music and visuals 4) role of the artist 5) intertextual references 6) voyeuristic treatment of female bodies. It finds that "When You Love Someone" conforms to most principles while "The A-Team" conforms to some but not others due to its low budget. Relating lyrics to visuals is identified as an important principle for an effective music video.
Taylor swift you belong with me
The Taylor Swift music video for "You Belong with Me" uses a narrative format rather than a typical performance-based format for pop videos. It tells the story depicted in the song's lyrics of a girl who likes a boy but he is dating someone else. This unconventional narrative structure for a pop video establishes Taylor Swift's role as the protagonist. Though it includes some close-ups of Swift singing as required by the record label, the video primarily advances the romantic plot through its storyline.
Music video analysis you belong with me
1) The mise-en-scene in Taylor Swift's "You Belong With Me" music video depicts her character as a typical nerdy American girl through her dorky bedroom filled with science equipment and a clarinet.
2) The song has a pop genre with a chorus that matches the visuals and lyrics about a nerdy girl who likes a popular boy.
3) The music video provides an intertextual reference to teenage romantic movies, with Swift playing both the popular boy's girlfriend and the nerdy girl who transforms into a beautiful girl at a dance to reunite with the boy.
Taylor swift you belong with me textual analysis
This music video tells a narrative story of two high school students who are friends but secretly love each other. However, the male student has a girlfriend, preventing them from being together. At a football game, he sees his girlfriend cheating, and at the prom they confess their love for each other. The video represents Taylor Swift as the shy, unpopular girl who wins the heart of the popular male student. It aims to appeal to teenage girls with its fairytale love story and message that true love can be found in unexpected places.
Genre convemtion
The document discusses common conventions and purposes of music videos. It explains that music videos typically run 3-4 minutes and combine live performance, narrative elements, and visuals to promote an artist and their song. Common conventions include performances of the artist, narratives that relate to the song lyrics, thematic elements like specific genres, and symbolic imagery. The idea of spectacle is also discussed where artists directly address the viewer. The document then provides examples of these different conventions.
Taylor Swift you belong with me analysis
The music video for Taylor Swift's "You Belong With Me" tells the story of a teenage girl who has feelings for her neighbor boy. In the beginning, they flirt with each other by holding up signs. Their relationship progresses as they grow closer, but the boy's girlfriend gets in the way. At the end of the video, the boy breaks up with his girlfriend after seeing her flirt with someone else, and realizes he has feelings for the girl next door instead.
Taylor swift you belong with me textual analysis
This document provides a summary and analysis of Taylor Swift's music video for "You Belong With Me". The video tells a story of two high school students who are friends but secretly love each other. However, the male student dates the popular girl. At a football game, he sees her cheating and realizes his true feelings. In the end, both confess their love at the prom. The video promotes messages of finding love within friendship, having hope, and not judging by appearances. It targets teenage girls by portraying a relatable romantic storyline and themes of love and heartbreak common to music videos.
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Simon firth 09.09.16
Simon Firth believed there are three main typologies for music videos: performance, narrative, and conceptual. Performance videos feature the main singer performing for fans. Narrative videos tell a story that relates to the song lyrics. Conceptual videos create a mood without a linear story. Examples given were Lupe Fiasco exemplifying performance, Taylor Swift exemplifying narrative, and Sia exemplifying conceptual.
Goodwin common occurences
The document discusses Goodwin's theory of common occurrences in music videos and analyzes how two music videos conform to the theory. It examines six common occurrences: 1) demonstrating genre characteristics 2) relationship between lyrics and visuals 3) relationship between music and visuals 4) role of the artist 5) intertextual references 6) voyeuristic treatment of female bodies. It finds that "When You Love Someone" conforms to most principles while "The A-Team" conforms to some but not others due to its low budget. Relating lyrics to visuals is identified as an important principle for an effective music video.
Taylor swift you belong with me
The Taylor Swift music video for "You Belong with Me" uses a narrative format rather than a typical performance-based format for pop videos. It tells the story depicted in the song's lyrics of a girl who likes a boy but he is dating someone else. This unconventional narrative structure for a pop video establishes Taylor Swift's role as the protagonist. Though it includes some close-ups of Swift singing as required by the record label, the video primarily advances the romantic plot through its storyline.
Music video analysis you belong with me
1) The mise-en-scene in Taylor Swift's "You Belong With Me" music video depicts her character as a typical nerdy American girl through her dorky bedroom filled with science equipment and a clarinet.
2) The song has a pop genre with a chorus that matches the visuals and lyrics about a nerdy girl who likes a popular boy.
3) The music video provides an intertextual reference to teenage romantic movies, with Swift playing both the popular boy's girlfriend and the nerdy girl who transforms into a beautiful girl at a dance to reunite with the boy.
Taylor swift you belong with me textual analysis
This music video tells a narrative story of two high school students who are friends but secretly love each other. However, the male student has a girlfriend, preventing them from being together. At a football game, he sees his girlfriend cheating, and at the prom they confess their love for each other. The video represents Taylor Swift as the shy, unpopular girl who wins the heart of the popular male student. It aims to appeal to teenage girls with its fairytale love story and message that true love can be found in unexpected places.
Genre convemtion
The document discusses common conventions and purposes of music videos. It explains that music videos typically run 3-4 minutes and combine live performance, narrative elements, and visuals to promote an artist and their song. Common conventions include performances of the artist, narratives that relate to the song lyrics, thematic elements like specific genres, and symbolic imagery. The idea of spectacle is also discussed where artists directly address the viewer. The document then provides examples of these different conventions.
Taylor Swift you belong with me analysis
The music video for Taylor Swift's "You Belong With Me" tells the story of a teenage girl who has feelings for her neighbor boy. In the beginning, they flirt with each other by holding up signs. Their relationship progresses as they grow closer, but the boy's girlfriend gets in the way. At the end of the video, the boy breaks up with his girlfriend after seeing her flirt with someone else, and realizes he has feelings for the girl next door instead.
Taylor swift you belong with me textual analysis
This document provides a summary and analysis of Taylor Swift's music video for "You Belong With Me". The video tells a story of two high school students who are friends but secretly love each other. However, the male student dates the popular girl. At a football game, he sees her cheating and realizes his true feelings. In the end, both confess their love at the prom. The video promotes messages of finding love within friendship, having hope, and not judging by appearances. It targets teenage girls by portraying a relatable romantic storyline and themes of love and heartbreak common to music videos.
Theorists & Theories
The document discusses several key theories related to music videos:
- Andrew Goodwin analyzed 5 aspects audiences look for in music videos: narrative & performance, thought beats, relationship between visuals and song, technical aspects, and star image.
- Claude Levi-Strauss' theory of binary opposites explains how understanding words is based on their antonyms.
- Laura Mulvey's theory of the "male gaze" argues that audiences view characters and narratives from a heterosexual male perspective, objectifying women.
- Examples are given of how these theories have been applied in analyzing specific music videos.
Theorists & Theories
The document discusses several key theories related to music videos:
- Andrew Goodwin analyzed 5 aspects audiences look for in music videos: narrative & performance, thought beats, relationship between visuals and song, technical aspects, and star image.
- Claude Levi-Strauss' theory of binary opposites explains how understanding words is based on their antonyms.
- Laura Mulvey's theory of the "male gaze" argues that audiences view characters from a heterosexual male perspective, objectifying women and making them passive while men are active.
- Examples are given of how these theories have been applied or exemplified in various music videos.
Our Song Textual Analysis
The music video for Taylor Swift's "Our Song" amplifies the lyrics through its visuals, such as showing Swift sneaking out late and sitting on her front porch steps. The editing matches the pace of the song and changes with each new line or chorus. Close-ups of Swift help connect her with the audience and maintain her innocent "girl next door" image as a role model rather than putting herself on sexual display. The video has a performance-based concept with shots of Swift singing and playing with her band to create the idea of a private performance for the viewer.
Music video ikywt
The document analyzes Taylor Swift's 2012 music video for "I Knew You Were Trouble" in three sections. It first discusses how Swift appeals to teenage girls through her relatable outfits and portrayal of typical teenage relationship issues. It then explains that the narrative and music of the song and video match the lyrics about a troubled relationship. Finally, it analyzes various technical elements of the video like the summer settings, iconography like tattoos and fireworks, and cinematography techniques.
Goodwin theory By M.Raja
Taylor Swift's music video for "You Belong With Me" tells a story through its lyrics and visuals. It shows Taylor looking upset in the mirror as she sings about not having the right look. Scenes cut between her and her lover with another girl. The purpose is to portray Taylor as a sad, heartbroken girl to relate to her teenage female fans facing similar relationship problems. Throughout, the video acts out the lyrics and enhances the message with music and dancing. It aims to sell Taylor's image through different outfits and construct her star identity that fans can relate to.
Taylor Swift - Bad Blood Analysis
The document provides an analysis of Taylor Swift's "Bad Blood" music video through the lens of music video theory. It summarizes that the lyrics, music, and narrative all focus on a theme of blame towards another person. The camerawork keeps Taylor Swift as the focal point, and the costumes adhere to stereotypes of female sexualization despite the theme of female empowerment. While some conventions like dancing are subverted, the video still serves the "male gaze" through close-ups and portrayals of the women as objects of desire.
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The document discusses how a music video for an indie pop song uses and challenges conventions of the genre. It focuses on the main male lead played by Taylor Wooltorton, who fits conventions through his good looks and long hair. While copying styles directly was avoided, his slightly backwards pulled hair look suited him and supported the independent feeling. Locations like woods and a music room were used to emphasize the indie pop feeling and relate the video to others in the genre. Links were made between lyrics and visuals, and references to other media were included, to relate the video to audiences and make it enjoyable and repeatable. Star image was also prominently featured throughout to establish the singer similarly to other indie pop music videos.
Task 2 - The Purpose of Music Videos
The document discusses several purposes that music videos can serve for artists and record labels. Music videos can help promote the artist and establish them as a star, representing the artist's image and influencing fans. They can also create synergy by featuring other brands, and help increase album sales by showcasing more of the artist's music and appealing to audiences. Specifically, the document analyzes how Zayn's "Pillowtalk" video established him as a solo star, and how Katy Perry's "California Gurls" video appeals to male audiences through Laura Mulvey's "male gaze" theory of sexuality.
Question 1 Section 1
This document summarizes a music video that was created to promote the song "Here We Are" by Michael Reeve. The 3-sentence summary is:
The music video uses conventions of indie pop genres to tell a story about domestic violence and its impacts. It features a linear narrative with flashbacks and reversed scenes to convey the protagonist's pain from an abusive relationship. While utilizing some stereotypes about gender roles, the video aims to challenge hypersexualization and focus more on the female protagonist's emotions to avoid objectification.
Assignment 3
This narrative music video tells the story of various relationships progressing from casual to serious over the course of the song. It shows relationships between people developing from just messing around to becoming deeper and more committed. By the end of the video and song, some relationships have become joyful as the partners dance together, while others culminate with characters confessing their love for each other at a prom.
Task 3
The music video for Eminem's "Stan" tells the story of an obsessive fan of Eminem's who loses his mind and drives off a bridge. Though a hip-hop song, the video has a dark tone and does not feature typical hip-hop imagery. Symbolism is used throughout, like Stan wearing white to represent insanity. The video aims to warn fans against obsession and shows Eminem does not want fans to define themselves by his fame.
Taylor swift love story
The music video for Taylor Swift's "Love Story" was produced in 2008 and depicts a Romeo and Juliet-style love story between two young people from feuding families. The video draws from Shakespeare's play by showing Swift and her love interest defying their families' wishes to stay apart. Shots of Swift singing on a balcony directly reference the famous balcony scene. While the song has country pop elements, the lavish costumes and settings portray the characters as upper class. The video aims to promote Taylor Swift's image and appeal to both male and female audiences through romantic and glamorous portrayals of the young couple.
Music Video Analysis 1
This document summarizes and analyzes the music video for Darwin Deez's song "You Can't Be My Girl". Some key points made:
1. The video displays characteristics of the indie genre through its focus on the lead singer. However, it also includes some narrative elements not usually seen in indie videos.
2. There is a close relationship between the lyrics and visuals, with the video depicting the singer viewing unattainable girls, representing his feelings of not being able to be with them.
3. The relationship between the music and visuals is also close, with shots changing based on the pace and emotion of the music. Voyeurism and the sexualization of women are prominent themes.
Taylor swift – Bad Blood music video analysis
The music video for Taylor Swift's "Bad Blood" focuses the camera on Taylor throughout to reinforce her importance. Editing is used to match actions in the video to the beat of the song. Taylor is shown as powerful through her weapons, fighting, and dominance over other characters. Her innocence from earlier in her career is represented by a teddy bear being attacked.
Conventions of a music video
Music videos can be categorized based on their length, content, and purpose. Shorter videos between 30 seconds to 1 minute often promote an artist's name, album title, and release date. Longer videos of 3-4 minutes may tell a story or feature a full performance. Some videos use lyrics to visually represent the song. Artists commonly lip-sync their vocals to give the impression of a live performance. Major record labels include Universal Music Group, Sony Music, and Warner Music Group.
Media evaluation question 1
The document discusses conventions of indie music videos and how the student's music video for "A Certain Romance" relates to and challenges some of those conventions. It notes that the student's video includes a narrative focused on romance, which is a common convention for indie videos. However, it does not include lip syncing from the artist. The student's video also features conventions like the use of "indie style" clothing and editing techniques like switching to color when the mood changes. While most music videos use a "female gaze," the student's video subverts this by using a "male gaze" focused on the main character.
Film trailer conventions
Film trailers follow several conventions:
1) They usually begin with the film production logo to establish the studio and genre.
2) The film title is shown at the end to leave a lasting impression on the viewer's memory.
3) Age ratings provide clues to the film's content and who it is appropriate for.
Pencil Productions pitch
Pencil Productions is planning a teen drama film based on audience research. The majority of respondents wanted a drama about a female main character set at a party with a murder mystery storyline involving hip hop/R&B music. The character should be rebellious and popular with mainly teen characters and no happy ending. Several ideas were proposed for the film synopsis including using a twist where the good guy is actually evil, cross-cutting editing techniques, dark special effects, impactful backing music during action scenes, and an overall mysterious twist. The final synopsis will incorporate cross-cutting, special effects/editing, impactful music/sound, and an unexpected twist.
30 second breakdown ppt
This document provides a summary of 8 shots from a music video. Shot 1 establishes the school setting with the sound of a bell. Shot 2 continues the school theme with an announcement over the speakers about the last day of semester. Shot 3 shows the singer projecting his voice over the speakers to introduce the song. Shot 4 shows contrasting colors on the school walls that could symbolize the "broken" concept in the song. Shot 5 focuses on lights in the school hall connecting to the discussion. Shot 6 shows students talking as in the song about a young person's life. Shot 7 is the first shot of the singer lip syncing passionately, but possibly stereotyping black people. Shot 8 features a girl interested in the singer,
Theorists
The document discusses the application of various theorists to Taylor Swift's "Love Story" music video. It summarizes Todorov's theory of narrative equilibrium, Vladimir Propp's characterization archetypes, and Andrew Goodwin's conventions of music videos. For Todorov, the narrative follows the structure of equilibrium, disequilibrium, and restored equilibrium. For Propp, the characters fit archetypes like the villain, donor, helper, and hero. For Goodwin, the video uses conventions like linking visuals to lyrics, star persona close-ups, and intertextual references to other love stories.
Music video styles
The document discusses three main styles of music videos: performance, narrative, and conceptual. Performance videos typically feature footage of an artist singing and performing live on stage. Narrative videos tell stories that relate to the song's lyrics, often following a basic love story structure. Conceptual videos rely on specific concepts or themes rather than linear narratives, aiming to evoke moods or feelings open to various interpretations. Examples are provided for each style.
Kate Nash
The music video for Kate Nash's "Foundations" falls under the indie pop genre. It uses abstract visuals and clips that relate to the lyrics to tell a narrative story about a relationship between a couple where the girl is fed up with the boy. Kate Nash appears throughout simply dressed, singing and acting out emotions from the song, making her and the story more relatable. The video balances performance of the song and conveying the concept that the girl doesn't want to let go of the relationship despite issues.
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Theorists & Theories
The document discusses several key theories related to music videos:
- Andrew Goodwin analyzed 5 aspects audiences look for in music videos: narrative & performance, thought beats, relationship between visuals and song, technical aspects, and star image.
- Claude Levi-Strauss' theory of binary opposites explains how understanding words is based on their antonyms.
- Laura Mulvey's theory of the "male gaze" argues that audiences view characters and narratives from a heterosexual male perspective, objectifying women.
- Examples are given of how these theories have been applied in analyzing specific music videos.
Theorists & Theories
The document discusses several key theories related to music videos:
- Andrew Goodwin analyzed 5 aspects audiences look for in music videos: narrative & performance, thought beats, relationship between visuals and song, technical aspects, and star image.
- Claude Levi-Strauss' theory of binary opposites explains how understanding words is based on their antonyms.
- Laura Mulvey's theory of the "male gaze" argues that audiences view characters from a heterosexual male perspective, objectifying women and making them passive while men are active.
- Examples are given of how these theories have been applied or exemplified in various music videos.
Our Song Textual Analysis
The music video for Taylor Swift's "Our Song" amplifies the lyrics through its visuals, such as showing Swift sneaking out late and sitting on her front porch steps. The editing matches the pace of the song and changes with each new line or chorus. Close-ups of Swift help connect her with the audience and maintain her innocent "girl next door" image as a role model rather than putting herself on sexual display. The video has a performance-based concept with shots of Swift singing and playing with her band to create the idea of a private performance for the viewer.
Music video ikywt
The document analyzes Taylor Swift's 2012 music video for "I Knew You Were Trouble" in three sections. It first discusses how Swift appeals to teenage girls through her relatable outfits and portrayal of typical teenage relationship issues. It then explains that the narrative and music of the song and video match the lyrics about a troubled relationship. Finally, it analyzes various technical elements of the video like the summer settings, iconography like tattoos and fireworks, and cinematography techniques.
Goodwin theory By M.Raja
Taylor Swift's music video for "You Belong With Me" tells a story through its lyrics and visuals. It shows Taylor looking upset in the mirror as she sings about not having the right look. Scenes cut between her and her lover with another girl. The purpose is to portray Taylor as a sad, heartbroken girl to relate to her teenage female fans facing similar relationship problems. Throughout, the video acts out the lyrics and enhances the message with music and dancing. It aims to sell Taylor's image through different outfits and construct her star identity that fans can relate to.
Taylor Swift - Bad Blood Analysis
The document provides an analysis of Taylor Swift's "Bad Blood" music video through the lens of music video theory. It summarizes that the lyrics, music, and narrative all focus on a theme of blame towards another person. The camerawork keeps Taylor Swift as the focal point, and the costumes adhere to stereotypes of female sexualization despite the theme of female empowerment. While some conventions like dancing are subverted, the video still serves the "male gaze" through close-ups and portrayals of the women as objects of desire.
Codes q
The document discusses how a music video for an indie pop song uses and challenges conventions of the genre. It focuses on the main male lead played by Taylor Wooltorton, who fits conventions through his good looks and long hair. While copying styles directly was avoided, his slightly backwards pulled hair look suited him and supported the independent feeling. Locations like woods and a music room were used to emphasize the indie pop feeling and relate the video to others in the genre. Links were made between lyrics and visuals, and references to other media were included, to relate the video to audiences and make it enjoyable and repeatable. Star image was also prominently featured throughout to establish the singer similarly to other indie pop music videos.
Task 2 - The Purpose of Music Videos
The document discusses several purposes that music videos can serve for artists and record labels. Music videos can help promote the artist and establish them as a star, representing the artist's image and influencing fans. They can also create synergy by featuring other brands, and help increase album sales by showcasing more of the artist's music and appealing to audiences. Specifically, the document analyzes how Zayn's "Pillowtalk" video established him as a solo star, and how Katy Perry's "California Gurls" video appeals to male audiences through Laura Mulvey's "male gaze" theory of sexuality.
Question 1 Section 1
This document summarizes a music video that was created to promote the song "Here We Are" by Michael Reeve. The 3-sentence summary is:
The music video uses conventions of indie pop genres to tell a story about domestic violence and its impacts. It features a linear narrative with flashbacks and reversed scenes to convey the protagonist's pain from an abusive relationship. While utilizing some stereotypes about gender roles, the video aims to challenge hypersexualization and focus more on the female protagonist's emotions to avoid objectification.
Assignment 3
This narrative music video tells the story of various relationships progressing from casual to serious over the course of the song. It shows relationships between people developing from just messing around to becoming deeper and more committed. By the end of the video and song, some relationships have become joyful as the partners dance together, while others culminate with characters confessing their love for each other at a prom.
Task 3
The music video for Eminem's "Stan" tells the story of an obsessive fan of Eminem's who loses his mind and drives off a bridge. Though a hip-hop song, the video has a dark tone and does not feature typical hip-hop imagery. Symbolism is used throughout, like Stan wearing white to represent insanity. The video aims to warn fans against obsession and shows Eminem does not want fans to define themselves by his fame.
Taylor swift love story
The music video for Taylor Swift's "Love Story" was produced in 2008 and depicts a Romeo and Juliet-style love story between two young people from feuding families. The video draws from Shakespeare's play by showing Swift and her love interest defying their families' wishes to stay apart. Shots of Swift singing on a balcony directly reference the famous balcony scene. While the song has country pop elements, the lavish costumes and settings portray the characters as upper class. The video aims to promote Taylor Swift's image and appeal to both male and female audiences through romantic and glamorous portrayals of the young couple.
Music Video Analysis 1
This document summarizes and analyzes the music video for Darwin Deez's song "You Can't Be My Girl". Some key points made:
1. The video displays characteristics of the indie genre through its focus on the lead singer. However, it also includes some narrative elements not usually seen in indie videos.
2. There is a close relationship between the lyrics and visuals, with the video depicting the singer viewing unattainable girls, representing his feelings of not being able to be with them.
3. The relationship between the music and visuals is also close, with shots changing based on the pace and emotion of the music. Voyeurism and the sexualization of women are prominent themes.
Taylor swift – Bad Blood music video analysis
The music video for Taylor Swift's "Bad Blood" focuses the camera on Taylor throughout to reinforce her importance. Editing is used to match actions in the video to the beat of the song. Taylor is shown as powerful through her weapons, fighting, and dominance over other characters. Her innocence from earlier in her career is represented by a teddy bear being attacked.
Conventions of a music video
Music videos can be categorized based on their length, content, and purpose. Shorter videos between 30 seconds to 1 minute often promote an artist's name, album title, and release date. Longer videos of 3-4 minutes may tell a story or feature a full performance. Some videos use lyrics to visually represent the song. Artists commonly lip-sync their vocals to give the impression of a live performance. Major record labels include Universal Music Group, Sony Music, and Warner Music Group.
Media evaluation question 1
The document discusses conventions of indie music videos and how the student's music video for "A Certain Romance" relates to and challenges some of those conventions. It notes that the student's video includes a narrative focused on romance, which is a common convention for indie videos. However, it does not include lip syncing from the artist. The student's video also features conventions like the use of "indie style" clothing and editing techniques like switching to color when the mood changes. While most music videos use a "female gaze," the student's video subverts this by using a "male gaze" focused on the main character.
Film trailer conventions
Film trailers follow several conventions:
1) They usually begin with the film production logo to establish the studio and genre.
2) The film title is shown at the end to leave a lasting impression on the viewer's memory.
3) Age ratings provide clues to the film's content and who it is appropriate for.
Pencil Productions pitch
Pencil Productions is planning a teen drama film based on audience research. The majority of respondents wanted a drama about a female main character set at a party with a murder mystery storyline involving hip hop/R&B music. The character should be rebellious and popular with mainly teen characters and no happy ending. Several ideas were proposed for the film synopsis including using a twist where the good guy is actually evil, cross-cutting editing techniques, dark special effects, impactful backing music during action scenes, and an overall mysterious twist. The final synopsis will incorporate cross-cutting, special effects/editing, impactful music/sound, and an unexpected twist.
30 second breakdown ppt
This document provides a summary of 8 shots from a music video. Shot 1 establishes the school setting with the sound of a bell. Shot 2 continues the school theme with an announcement over the speakers about the last day of semester. Shot 3 shows the singer projecting his voice over the speakers to introduce the song. Shot 4 shows contrasting colors on the school walls that could symbolize the "broken" concept in the song. Shot 5 focuses on lights in the school hall connecting to the discussion. Shot 6 shows students talking as in the song about a young person's life. Shot 7 is the first shot of the singer lip syncing passionately, but possibly stereotyping black people. Shot 8 features a girl interested in the singer,
Theorists
The document discusses the application of various theorists to Taylor Swift's "Love Story" music video. It summarizes Todorov's theory of narrative equilibrium, Vladimir Propp's characterization archetypes, and Andrew Goodwin's conventions of music videos. For Todorov, the narrative follows the structure of equilibrium, disequilibrium, and restored equilibrium. For Propp, the characters fit archetypes like the villain, donor, helper, and hero. For Goodwin, the video uses conventions like linking visuals to lyrics, star persona close-ups, and intertextual references to other love stories.
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Music video styles
The document discusses three main styles of music videos: performance, narrative, and conceptual. Performance videos typically feature footage of an artist singing and performing live on stage. Narrative videos tell stories that relate to the song's lyrics, often following a basic love story structure. Conceptual videos rely on specific concepts or themes rather than linear narratives, aiming to evoke moods or feelings open to various interpretations. Examples are provided for each style.
Kate Nash
The music video for Kate Nash's "Foundations" falls under the indie pop genre. It uses abstract visuals and clips that relate to the lyrics to tell a narrative story about a relationship between a couple where the girl is fed up with the boy. Kate Nash appears throughout simply dressed, singing and acting out emotions from the song, making her and the story more relatable. The video balances performance of the song and conveying the concept that the girl doesn't want to let go of the relationship despite issues.
Kate Nash
The music video for Kate Nash's "Foundations" falls under the indie pop genre. It uses abstract visuals and close-ups of Kate Nash to tell a narrative story about a relationship between a couple where the girl is fed up with the boy. While the visuals change with the beat and lyrics of the song, the video focuses on Kate Nash's unique style and relatable persona to promote her music and image as an emerging artist.
Andrew goodwin music analysis
The music video for Taylor Swift's "Love Story" tells the narrative of Swift's character falling in love with a man from a forbidden family. It uses techniques like jump cuts and close-ups to advance the story and elicit emotion from viewers. The video draws influences from Shakespeare's Romeo and Juliet with references to the famous lovers and a similar plot of forbidden love. It primarily uses a narrative structure to depict the story described in the song's lyrics.
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Marshmello EDM Codes & Convention analysis
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The narrative music video for Ed Sheeran's song "The A Team" tells the story of a young female actress struggling with addiction to a Class A drug. The video uses long shots and close-ups to emphasize the story's settings and convey the character's feelings. It draws inspiration from Sheeran's experience performing at a homeless shelter. Unlike performance videos, the close-ups in this narrative video reinforce the storytelling element and help the audience understand the character's perspective at different points rather than simply highlighting lip-syncing.
Genre convemtion
The document discusses the purpose and common conventions of music videos. Music videos primarily aim to promote artists and their music. They typically run 3-4 minutes and combine live performances with narrative and visual elements. Common conventions include performances by the artist, narratives that relate to the song's lyrics, and symbolic or thematic imagery. Music videos also aim to create a sense of spectacle by having artists directly address the viewer.
Music video analysis work sheet (narrative based)
The music video for "Teenage Dirtbag" by Wheatus appeals to its target audience of 14-18 year olds through its narrative and themes. The video tells the story of a teenage "dirtbag" who likes a popular girl but feels like an outsider. Scenes take place in a high school in the early 2000s and show the protagonist's angst about feeling different. Lyrically, the song describes being a teenage outsider who listens to rock music. The video uses techniques like close-ups, mid-shots and editing to advance the narrative and keep the audience engaged.
Music video types
There are three main types of music videos: performance videos, narrative videos, and conceptual videos. Performance videos typically show the artist performing live on stage or in a location. Narrative videos tell a story that relates to the song's lyrics through various storytelling shots edited together. Conceptual videos may also tell a story but have no real connection to the song, and can be experimental in style through animation or unusual editing techniques. Both performance and narrative elements are often combined for maximum effect in conveying the artist's identity and relating visually to the song.
Music anaylsis 1
This music video is for Justin Bieber's song "Sorry". It features a group of female dancers performing an upbeat dance routine. The video was directed by Parris Goebel and choreographed to match the tropical house style of the song. It uses bright lighting and colorful costumes to create an energetic atmosphere for the dancing. Through continuity editing, the video syncs the dance moves to the rhythm and lyrics of the song. However, unlike many artist videos, it does not feature close-ups of Bieber himself.
Types of music videos
The document discusses three main types of music videos:
1. Performance-based videos feature the artist(s) performing the song throughout the video. These are commonly used in pop and rock genres to showcase the talents and star image of the artist.
2. Narrative-based videos tell a story or plot related to the song, sometimes featuring the artist and other times using actors. These can appear as short films with music.
3. Conceptual-based videos are based on an unusual or obscure idea that may not relate directly to the song's meaning, appealing to niche audiences. They often combine surreal elements with some performance aspects.
Paramore
The band is represented as bright, lively, and energetic in the video through their high-energy music and passionate performances. The singer stands out from the band with her bright hair and acts as the leader. Images of the band appeal to their teenage target audience and show their styles and personalities. The relationship between the images and lyrics is sometimes direct, like when the singer smiles at a lyric, and sometimes more story-based, using the images to depict the narrative in the lyrics. The music slows for romantic scenes and speeds up for scenes of conflict, showing how it enhances the emotions in the video. References to the band and their album throughout reinforce that the music and video represent Paramore's authentic style and passion.
Analysis
The purpose of a music video is to market a song and artist. It aims to portray the artist appropriately for the genre's gender and as a role model. Artists are shown according to age, gender and genre to avoid negative attention.
The music video for "Wake Me Up When September Ends" by Green Day establishes a couple kissing in a field before cutting to close-ups of the lead singer. Various camera angles are used to show emotion and band members. During the performance, angles change with the beat for simplicity. Dramatic war scenes use faster cuts to depict a mood change.
Andrew Goodwin Music Video Theory
1. Goodwin suggested that music videos often link the genre of music to the genre of visuals. For example, a punk rock video may feature punk rock fashion and live performance elements.
2. Goodwin also noted there is usually a relationship between the visuals and lyrics of a music video. Visuals may illustrate, amplify, or contradict what is being sung.
3. According to Goodwin, the tone and atmosphere of a music video typically reflects the music itself.
Andrew Goodwins - Music Video Theory
1. Goodwin suggested that music videos often link the genre of music to the genre of visuals. For example, a punk rock video may feature punk rock fashion and live performance elements.
2. Goodwin also noted there is usually a relationship between the visuals and lyrics of a music video. Visuals may illustrate, amplify, or contradict what is being sung.
3. According to Goodwin, the tone and atmosphere of a music video typically reflects the music itself.
Music video analysis
This music video tells a narrative story that relates to the song's lyrics about heartbreak. The visuals show a boy in various situations with a girl, until another boy interrupts and the girl chooses him instead. Throughout the video, the music and visuals are closely linked, with cuts matching the song's flow. While there are no performances by the band shown, there are close-ups of the people in the narrative story. The video also uses the notion of looking at times, with shots of the boy and girl looking directly at the camera.
Shannon media
This music video for "The Ghost of You" by My Chemical Romance uses several techniques from Andrew Goodwin's music video theory. It draws on conventions of the rock genre but subverts expectations by being narrative-driven rather than focused on performance. The video is set in 1940s-era America during war time and contrasts scenes of dancing with scenes of battle. It establishes characters and relationships through costumes, lyrics, and music tempo that link to the narrative. Close-ups of the band members also help develop their iconic styles.
Similar to Frith’s 3 Typologies (20)
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The document outlines various logistical considerations for filming a video project in January at night. It discusses planning for cold weather, using public transportation late at night, safely filming at high locations near edges, and filming in public places at night to reduce safety risks but potentially deal with pedestrians. Precautions include bringing a portable heater, layers of clothing, a tripod for steady shots, alternative transportation, and being cautious and observant while traveling.
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The document outlines 5 UK music tribes: 1) AlternativeTribes who prefer punk rock and EDM and focus on independence and authenticity, 2) MainstreamTribes who listen to top 40 radio and stick to familiar mainstream artists, 3) Leading EdgeTribe who focus on new trends and creating their own music mixes, 4) UrbanTribes linked by inner city life who support local talents and enjoy genres like R&B, grime and rap, and 5) AspirantTribes who constantly seek out new experiences and are early adopters active on social media.
Carol Vernallis Theory
Carol Vernallis' theory discusses three key aspects of music videos:
1) Narratives in music videos loosely follow the lyrics of songs through disjointed visuals that show parts of a story without a clear conclusion.
2) Editing in music videos breaks traditional continuity rules by making cuts noticeable and sync with the beat of the song.
3) Camera work in music videos uses shots like close-ups and establishing shots that are framed and move in ways influenced by the music's beat.
Question #7
The document discusses lessons learned from creating a film opening sequence. It summarizes that continuity editing is important to make cuts seem seamless. Specific shots like match cuts and point-of-view shots can engage audiences and advance the story. Sound effects and music can effectively set mood and atmosphere. Special effects were added to establish themes and genre and increase quality. Certain close-up shots can direct audience focus and show character emotions.
Evaluation: Question #6
1) In pre-production, the document uses Google for research, an iPhone to record initial ideas and interviews, and PowerPoint, Word, Prezi, and Paint to present findings. YouTube is used to post initial videos and interviews.
2) During production, a Panasonic camera and tripod are used to film shots, while an iPhone records behind-the-scenes videos and vlogs which are edited in iMovie.
3) Post-production uses Final Cut Pro to edit the opening sequence, After Effects for visual effects and the title sequence, 4D Cinema makes the text 3D, and USB/SD cards transfer files between devices.
Evaluation Question #3 Distribution Companies
Distribution companies market and promote films to make them available for consumers to view. They determine where films are shown in cinemas/theaters. For a small, independent horror film, RLJ Entertainment would be a good choice as they specialize in distributing such films. Releasing the film in late July to early August would be ideal, as this is when students finish school and have free time. Marketing the film on social media sites like Facebook and YouTube that target the intended younger audience would help promote and create buzz around the film.
Development of Company Ident
1) The document describes the process of creating an animated company ident using Adobe After Effects and Cinema 4D.
2) Key steps included creating a cloudy background effect in After Effects, modeling 3D reflective text in Cinema 4D, and combining the elements in After Effects with dramatic flash and explosion animations.
3) The final ident was rendered into video format.
Production Company Logo
The document discusses the logo and name chosen for a production company called Paradox Productions. The name was chosen because it is memorable and the meaning of "paradox" relates well to horror films. The logo depicts a vintage camera with the company name inside, representing film. It uses a simple black and white color scheme. The logo was designed in Adobe Fireworks to look like a 3D camera containing the name. An initial swirling logo design was replaced with the camera logo for being more relevant to film production.
Film Distribution Companies
The document discusses four potential film distribution companies for a small British horror film: Hammer Films, known for gothic horror films like The Woman in Black; Blumhouse Productions, which produces mainstream horror hits such as Paranormal Activity and Insidious but is American-based; RLJ Entertainment, a independent distributor of films from North America, UK and Australia such as Condemned; and Brain Damage Films, a US-based independent producer and distributor of horror and shock films like The Afflicted.
Case Study : James Wan
James Wan is an Australian film director, producer and screenwriter born in 1977 who is known for directing popular horror films. He has directed several major horror franchises like Saw, Insidious, and The Conjuring. Wan is notable for using inanimate objects like dolls and puppets in unique and scary ways, as seen with the Jigsaw puppet in Saw and the Annabelle doll in The Conjuring. He also immerses audiences through techniques like close-ups and rapid editing. The Conjuring in particular was based on real paranormal investigators and aimed to feel both scary and realistic.
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Frith’s 3 Typologies
- 1. Frith’s 3 Typologies JACOB MAYUGA
- 2. Performance The first type of music video he states is a “performance music video” where it solely consists of the artist or band performing their song. This is usually to show off the band/artist and their talents. Also giving a sense of authenticity. A good example of this is in Ed Sheeran’s music video for his song “One”. In that video it only consists of him in a spotlight performing his song with his guitar. This really gets the audience to completely focus on the artist and the song he’s performing.
- 3. Narrative A narrative style music video provides a short story that is shown as the song plays. The story usually links to the lyrics of the song and will most likely consist of various actors and mis en scene. These music videos are usually made to add extra meaning and depth to a song and the artist. A good example of this is Taylor Swift’s video for her song “You Belong With Me” which tells the story of a school girl and her crush which link very well to the lyrics of the song.
- 4. Conceptual Conceptual music videos are a lot more obscure and usually have more than one meaning. They are also a lot more creative and spontaneous. With these music videos Frith states that “no narrative can be followed” but “a certain mood or feeling will be evoked”. A good example of this is Sia’s music video for her song “Elastic Heart which solely consists of 2 people dancing in a large cage to the rhythm of the song. This is a great example of how a music video can really have multiple interpretations and meanings.