Carol Vernallis Theory
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Carol Vernallis' theory discusses three key aspects of music videos: 1) Narratives in music videos loosely follow the lyrics of songs through disjointed visuals that show parts of a story without a clear conclusion. 2) Editing in music videos breaks traditional continuity rules by making cuts noticeable and sync with the beat of the song. 3) Camera work in music videos uses shots like close-ups and establishing shots that are framed and move in ways influenced by the music's beat.
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Daughter still
The music video for Daughter's song "Still" tells a narrative story of a troubled relationship between a young couple. It uses conventions common to the indie folk genre, including dim lighting, slow camera movements, and a simple editing style. The video focuses on the facial expressions and body language of the two main characters to convey their tense and unhappy emotional states. It also draws from the melancholy lyrics describing a relationship in turmoil.
Media Theory
Andrew Goodwin's theory is that music videos extend on the lyrics of a song by visually representing their meaning. Videos can take lyrics literally and tell a story, or metaphorically. Many videos prove this by helping audiences understand the intended meaning. However, genres like pop may prioritize emotion over literal lyrics.
Carol Vernallis' theory has four concepts: narrative, editing, camerawork, and diegesis. Narratives in videos may be disjointed, allowing audience interpretation. Editing breaks conventions by cutting to the beat. Establishing shots set the scene, and close-ups emphasize expression over completeness of action. Most videos support her theory, especially regarding editing aligned to the music.
Music Video Theorists
- Andrew Goodwin theorized that music videos follow conventions including establishing a relationship between the lyrics and visuals through mise-en-scene, matching cuts and edits to the rhythm and beat of the music, and including genre-specific characteristics.
- Maslow's hierarchy of needs theory can apply to music videos by satisfying needs for love/belonging through featuring celebrities, and esteem through making viewers feel important and confident.
- Carol Vernallis' theory focuses on how editing, camera movement, and framing direct the narrative flow in music videos and are used to draw attention to aspects of the song through disjunctive and montage editing techniques.
Music video analysis beatles
The Beatles music video for "Don't Let Me Down" features abstract, animated visuals rather than showing the band performing, distinguishing it from their conventional music videos. This artistic approach separates the performance from the conceptual elements of the video. The video's art style draws from the anti-war Dada movement, reflecting John Lennon's growing peaceful ideology. While the band does not appear in the video, the song marked a transition in the Beatles' music towards a more experimental, studio-based sound.
Evaluation Question 1
Laura Mulvey proposed that females are used for male fantasies in media. Robin Thicke's "Blurred Lines" music video applies this "male gaze" theory by dressing females in similar, revealing outfits to appeal to the male audience. However, the focus of the "Blurred Lines" lyrics and video is actually the artist himself.
Andrew Goodwins Theory
Andrew Goodwin argues that traditional narrative analyses do not apply to music videos because songs do not always have clear narrative structures and singers act as both narrator and character. Music videos rely on repetition of images like the repetition in songs, building to a climax or constant repetition. There are three types of relationships between songs and videos: illustration where the video tells the story of the lyrics, amplification where the video adds new meanings without contradicting the lyrics, and disjuncture where there is little connection between video and lyrics or they contradict each other. Videos also aim to appeal broadly without alienating the target audience.
Music Video Treatment
The music video treatment is for the song "R U Mine?" by the band November Rain. It will feature a live performance of the band in a run-down house to represent the psyche presented in the song. Black and white footage will be used to achieve a theme of nostalgia and looking back on the past, which is a common convention in indie rock music videos. Close-up shots of the lead singer will also be included, as he acts as the face of the band.
A2 media task 8 theorists
Andrew Goodwin believes that music videos are simply a visual interpretation of the lyrics of a song. Taylor Swift's "You Belong With Me" supports this view with its literal interpretation, while Justin Timberlake's "Cry Me A River" is more metaphorical but still links to the lyrics. However, videos like Fatboy Slim's "Praise Him" and Ed Sheeran's "Don't" have abstract videos with little connection to the lyrics. Carol Vernallis identifies four ways to analyze music videos: through narrative and performance; diegesis and how a story is created; camera shots and framing; and editing, which may break continuity for effect.
Recommended
Daughter still
The music video for Daughter's song "Still" tells a narrative story of a troubled relationship between a young couple. It uses conventions common to the indie folk genre, including dim lighting, slow camera movements, and a simple editing style. The video focuses on the facial expressions and body language of the two main characters to convey their tense and unhappy emotional states. It also draws from the melancholy lyrics describing a relationship in turmoil.
Media Theory
Andrew Goodwin's theory is that music videos extend on the lyrics of a song by visually representing their meaning. Videos can take lyrics literally and tell a story, or metaphorically. Many videos prove this by helping audiences understand the intended meaning. However, genres like pop may prioritize emotion over literal lyrics.
Carol Vernallis' theory has four concepts: narrative, editing, camerawork, and diegesis. Narratives in videos may be disjointed, allowing audience interpretation. Editing breaks conventions by cutting to the beat. Establishing shots set the scene, and close-ups emphasize expression over completeness of action. Most videos support her theory, especially regarding editing aligned to the music.
Music Video Theorists
- Andrew Goodwin theorized that music videos follow conventions including establishing a relationship between the lyrics and visuals through mise-en-scene, matching cuts and edits to the rhythm and beat of the music, and including genre-specific characteristics.
- Maslow's hierarchy of needs theory can apply to music videos by satisfying needs for love/belonging through featuring celebrities, and esteem through making viewers feel important and confident.
- Carol Vernallis' theory focuses on how editing, camera movement, and framing direct the narrative flow in music videos and are used to draw attention to aspects of the song through disjunctive and montage editing techniques.
Music video analysis beatles
The Beatles music video for "Don't Let Me Down" features abstract, animated visuals rather than showing the band performing, distinguishing it from their conventional music videos. This artistic approach separates the performance from the conceptual elements of the video. The video's art style draws from the anti-war Dada movement, reflecting John Lennon's growing peaceful ideology. While the band does not appear in the video, the song marked a transition in the Beatles' music towards a more experimental, studio-based sound.
Evaluation Question 1
Laura Mulvey proposed that females are used for male fantasies in media. Robin Thicke's "Blurred Lines" music video applies this "male gaze" theory by dressing females in similar, revealing outfits to appeal to the male audience. However, the focus of the "Blurred Lines" lyrics and video is actually the artist himself.
Andrew Goodwins Theory
Andrew Goodwin argues that traditional narrative analyses do not apply to music videos because songs do not always have clear narrative structures and singers act as both narrator and character. Music videos rely on repetition of images like the repetition in songs, building to a climax or constant repetition. There are three types of relationships between songs and videos: illustration where the video tells the story of the lyrics, amplification where the video adds new meanings without contradicting the lyrics, and disjuncture where there is little connection between video and lyrics or they contradict each other. Videos also aim to appeal broadly without alienating the target audience.
Music Video Treatment
The music video treatment is for the song "R U Mine?" by the band November Rain. It will feature a live performance of the band in a run-down house to represent the psyche presented in the song. Black and white footage will be used to achieve a theme of nostalgia and looking back on the past, which is a common convention in indie rock music videos. Close-up shots of the lead singer will also be included, as he acts as the face of the band.
A2 media task 8 theorists
Andrew Goodwin believes that music videos are simply a visual interpretation of the lyrics of a song. Taylor Swift's "You Belong With Me" supports this view with its literal interpretation, while Justin Timberlake's "Cry Me A River" is more metaphorical but still links to the lyrics. However, videos like Fatboy Slim's "Praise Him" and Ed Sheeran's "Don't" have abstract videos with little connection to the lyrics. Carol Vernallis identifies four ways to analyze music videos: through narrative and performance; diegesis and how a story is created; camera shots and framing; and editing, which may break continuity for effect.
Carol theory assignment 20 something
Carol Vernallis' theory analyzes the visual, lyrical, and musical elements of music videos. It focuses on four main concepts: editing, narrative, diegesis, and camera movement/framing. Editing in music videos is unique in that it synchronizes image and sound and reflects the music. The narrative is a visual response to the story told in the song's lyrics and music. Camerawork frequently positions the lead centered and in close-ups, and movement and framing can change the video's feeling. A narrative is slowly developed through diegesis to create anticipation without completion.
Music Video Pitch
The document outlines a music video pitch for Beyoncé's song "Pretty Hurts". The proposed video would tell the story of a protagonist who tries various ways to change her appearance to fit societal standards of beauty. Scenes in the chorus would show people around the world holding signs describing their perceived flaws. In the end, the protagonist tries to escape the pressures to conform to unrealistic beauty ideals. Storyboards and lyrics were annotated to ensure the visuals fit the song.
Detailed analysis of music videos
This document provides a framework for analyzing music videos using 7 key elements identified by Andrew Goodwin. It then applies this framework to analyze the Ellie Goulding music video for "Burn". The summary identifies that the video demonstrates genre characteristics of synthpop through its structure, lyrics, and outdoor setting with lens flares. It illustrates the song's theme of light and burning primarily through lens flares during the chorus. While the narrative is somewhat uncertain, the video combines elements of illustration, amplification and contradiction to represent the song's meaning visually.
Set ideas
Both Demi Lovato and Selena Gomez's music videos featured photo shoots, a convention when artists sing about themselves and minor struggles. Selena Gomez's lyrics "I'm no beauty queen I'm just beautiful me" connote expectations to be extremely beautiful without being herself, shown as she removes heels and earrings. Demi Lovato's "I'm no supermodel well baby that's just me" also matches her visuals, with both using photo shoots to connect lyrics and images about self-acceptance.
The xx - On hold
The video for "On Hold" by The xx incorporates elements of performance, narrative, and concept. It features close-ups of the band members performing the song alongside scenes depicting teenage relationships and parties to illustrate the themes of love and breakups addressed in the lyrics. Intertextual references to films and other music videos from the 1980s help set a retro atmosphere reflecting the song's sample of a 1981 Hall and Oates track. The video uses voyeurism and depicts the intimacy of teenage life to subvert expectations of the music genre.
B i f f y c l y
This music video uses high contrast lighting and close ups of the front man throughout to create an artistic, film-like setting. Post-production techniques like strobing effects on the singer's face and lightning effects represent the changing energy of the song. Overall the video is one of the user's favorites due to the inspiring post-production work that emphasizes the front man and increases the mood of the rock ballad.
Andrew goodwin’s theory
Andrew Goodwin argues that music video structures are built around song lyrics rather than traditional narrative structures. The singer is used as both the narrator and a character in the video. The singer also breaks the fourth wall by looking at the camera to involve the viewer. Goodwin believes traditional narrative analyses do not apply to pop videos because they approach storytelling differently than other mediums like novels and films.
Music video theories
Sven E Carlsson's theory is that music videos use binary oppositions to drive their narratives forward, and that there are two main types of music videos: performance videos that mainly show the artist singing and dancing, and conceptual videos that show something else symbolically representing the song. Michael Shore concludes that most music videos recycle styles and contain adolescent male fantasies of speed, power, women and wealth, conveying a message of soft-core pornography. Andrew Goodwin argues that understanding these theories is the basis for understanding music videos and their relationship to cinema, television, visual art, dreams, poetry and advertising.
Peteolly geri halliwell
The document analyzes Geri Halliwell's music video for "It's Raining Men" using genre characteristics, visuals/lyrics, visual music, need to sell the artist, intertextuality, and voyeurism. It discusses how the video frequently changes scenes and locations, echoes the lyrics with rain imagery rather than literally, matches the upbeat tempo through quick cuts, presents Geri Halliwell in a way to emphasize her new solo image, references films like "Flashdance," and seems to show off her body to highlight her changed image.
Carol Vernallis
Carol Vernallis developed a theory for analyzing music videos and films that focuses on four key concepts: narrative, editing, camera movement/framing, and diegesis. According to Vernallis' theory, narratives in music videos are often fragmented and unconventional compared to films, driven more by elements like the music or artist. Editing in music videos frequently breaks conventions like continuity to draw attention through techniques like jump cuts or changes in pace aligned with the music. Camerawork commonly uses extremes of close-ups or establishing shots that are repeated in distinctive ways for a given video/genre. A music video's diegesis or world is gradually revealed through elements like characters moving to the music or important frames, with gaps left
Carol Vernallis - Music Video Theory
Carol Vernallis' theory focuses on 4 key concepts for analyzing music videos: Narrative, Editing, Camera Movement/Framing, and Diegesis. The narrative of a video may be partial or disjointed and reflect the song lyrics. Editing often disrupts continuity for effect. Camerawork relies on establishing shots, close-ups, and moving with the music. The diegesis or world of the video is revealed slowly through incomplete or disrupted actions and repeated frames that draw attention.
Conventions of a music video
This document discusses several conventions of pop music videos. It explains that pop music videos are usually very performance-based, with bright colors and trendy fashion. Narratives in music videos often reflect the song's meaning and include elements of love. Visuals in videos are typically linked to lyrics to help viewers remember them. Common shots used include long shots, close-ups, and mid shots to showcase emotions, costumes, and locations. Editing aims to sync with the music's beat. Examples then analyze the locations, costumes, shots, and narrative/performance balance in specific music videos.
Common features of genre
This document discusses common features of different music genres that are portrayed in music videos. It provides examples of how pop, electro-pop, and rock music videos use bright colors and choreography to depict upbeat pop songs, incorporate electronic elements and storytelling for electro-pop, and employ darker themes and symbolism for rock videos. Across genres, common techniques include using costumes, makeup, lighting, and editing to match the beat and convey the theme or narrative.
Common features of genre
This document discusses common features of different music genres that are portrayed in music videos. It provides examples of how pop, electro-pop, and rock music videos use bright colors and choreography to depict upbeat pop songs, incorporate electronic elements and storytelling for electro-pop, and employ darker themes and symbolism for rock videos. Across genres, common techniques include using costumes, makeup, lighting, and editing to match the beat and convey the theme or narrative.
Carol Vernalli’s music video theory
Carol Vernalli's theory focuses on how music videos are constructed through narrative, editing, camera techniques, and diegesis. Narratives in music videos are often fragmented and non-linear, reflecting the lyrics. Editing frequently matches the musical phrases and is foregrounded to draw attention. Camera movements and framing utilize extremes like close-ups and establish shots that move with the music. The diegetic world is revealed slowly and actions may be disrupted, creating gaps for the audience.
Music video basics
This document discusses different types of music videos, including performance, conceptual, and narrative videos. It provides examples and analysis of specific music videos to illustrate each type. A performance video features the artist singing and/or playing their song, such as One Direction's "That's What Makes You Beautiful" which shows the band singing in different beachside locations while wearing the same costumes. Conceptual videos are built around an idea rather than featuring a narrative story, such as REM's "Everybody Hurts" which depicts various people in cars on a highway dealing with problems. Narrative videos tell a story with a beginning, middle, and end that may or may not relate to the song's lyrics, like Sia's "Titanium
Conventions of a music video
This document discusses various conventions used in music videos. It describes common camera movements like pans, tilts, and tracks that usually follow the artist. Long shots are used to show locations while close-ups show emotions. Jump cuts and transitions like fades are frequent editing techniques. Mise-en-scene involves arranging performers and props to represent something. An example is Katy Perry's "Roar" video where her costumes and facial expressions change to show her developing confidence. Props, lighting, sound, costumes, and color are also conventions that set moods and atmospheres.
Carol vernallis analysis:marina and the diamonds
The document provides an analysis of the conventions used in the music video for Marina and the Diamonds' song "Primadonna" according to Carol Vernallis' theory of music video analysis. Some of the key conventions discussed include the video prioritizing the artist's performance over narrative, using editing, camerawork, and repetition to match the rhythm and style of the song, and creating a disjointed narrative that reflects the indie pop genre. Overall, the analysis finds the video conforms well to Vernallis' conventions while also exhibiting conventions common to indie pop music videos.
Music Video Analysis
The music video for Cinnamon Chasers' "Luv Deluxe" tells a narrative story without lyrics by using effective mis-en-scene and point-of-view shots. It follows two characters who meet, run away together partying and taking drugs in various locations, until eventually killing each other. The Naked and Famous' "All of This" video is predominantly a performance video, but also includes symbolic shots of objects relating to the lyrics. Robyn's "Be Mine" combines a performance video with narrative elements as she encounters an ex while singing about unrequited love.
Carol vernallis's music video theory
Carol Vernalli's theory focuses on how music videos are constructed through narrative, editing, camera techniques, and diegesis. Narratives in music videos are often fragmented and non-linear, reflecting the lyrics. Editing frequently cuts within the beat or lyrics and breaks continuity rules to draw attention. Camera movements and framing utilize extremes like close-ups and establish shots that move with the music. A video's diegesis or world is revealed slowly and actions may be disrupted, creating gaps for the audience.
Conventions of Indie Rock Music Videos
The document discusses conventions of indie rock music videos. It notes that costume, location, and editing conventions include casual clothing, studios or small venues, and jump cuts or long edits. It defines indie rock as having a balance of pop and loud rock emerging in the 1980s. It describes two common video types - performance videos focusing on the artist, and narrative videos containing a visual story that may relate to lyrics. It provides examples of each type and videos that combine both.
Music types
The document discusses different types of music videos:
1. Concept-based videos focus on a single concept or idea through unusual filming/editing techniques. Taylor Swift's "Style" video depicts unusual merging scenes to portray a darker, more abstract version of herself.
2. Narrative-based videos tell a story, often mimicking film/TV genres. Taylor Swift's "Love Story" matches the song's lyrics by showing the couple meeting and falling in love.
3. Performance-based videos simply feature the artist performing the song. James Bay's "Hold Back the River" uses lighting and camerawork to engage viewers.
4. Hybrid videos combine two or more types, like Taylor Swift
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Carol theory assignment 20 something
Carol Vernallis' theory analyzes the visual, lyrical, and musical elements of music videos. It focuses on four main concepts: editing, narrative, diegesis, and camera movement/framing. Editing in music videos is unique in that it synchronizes image and sound and reflects the music. The narrative is a visual response to the story told in the song's lyrics and music. Camerawork frequently positions the lead centered and in close-ups, and movement and framing can change the video's feeling. A narrative is slowly developed through diegesis to create anticipation without completion.
Music Video Pitch
The document outlines a music video pitch for Beyoncé's song "Pretty Hurts". The proposed video would tell the story of a protagonist who tries various ways to change her appearance to fit societal standards of beauty. Scenes in the chorus would show people around the world holding signs describing their perceived flaws. In the end, the protagonist tries to escape the pressures to conform to unrealistic beauty ideals. Storyboards and lyrics were annotated to ensure the visuals fit the song.
Detailed analysis of music videos
This document provides a framework for analyzing music videos using 7 key elements identified by Andrew Goodwin. It then applies this framework to analyze the Ellie Goulding music video for "Burn". The summary identifies that the video demonstrates genre characteristics of synthpop through its structure, lyrics, and outdoor setting with lens flares. It illustrates the song's theme of light and burning primarily through lens flares during the chorus. While the narrative is somewhat uncertain, the video combines elements of illustration, amplification and contradiction to represent the song's meaning visually.
Set ideas
Both Demi Lovato and Selena Gomez's music videos featured photo shoots, a convention when artists sing about themselves and minor struggles. Selena Gomez's lyrics "I'm no beauty queen I'm just beautiful me" connote expectations to be extremely beautiful without being herself, shown as she removes heels and earrings. Demi Lovato's "I'm no supermodel well baby that's just me" also matches her visuals, with both using photo shoots to connect lyrics and images about self-acceptance.
The xx - On hold
The video for "On Hold" by The xx incorporates elements of performance, narrative, and concept. It features close-ups of the band members performing the song alongside scenes depicting teenage relationships and parties to illustrate the themes of love and breakups addressed in the lyrics. Intertextual references to films and other music videos from the 1980s help set a retro atmosphere reflecting the song's sample of a 1981 Hall and Oates track. The video uses voyeurism and depicts the intimacy of teenage life to subvert expectations of the music genre.
B i f f y c l y
This music video uses high contrast lighting and close ups of the front man throughout to create an artistic, film-like setting. Post-production techniques like strobing effects on the singer's face and lightning effects represent the changing energy of the song. Overall the video is one of the user's favorites due to the inspiring post-production work that emphasizes the front man and increases the mood of the rock ballad.
Andrew goodwin’s theory
Andrew Goodwin argues that music video structures are built around song lyrics rather than traditional narrative structures. The singer is used as both the narrator and a character in the video. The singer also breaks the fourth wall by looking at the camera to involve the viewer. Goodwin believes traditional narrative analyses do not apply to pop videos because they approach storytelling differently than other mediums like novels and films.
Music video theories
Sven E Carlsson's theory is that music videos use binary oppositions to drive their narratives forward, and that there are two main types of music videos: performance videos that mainly show the artist singing and dancing, and conceptual videos that show something else symbolically representing the song. Michael Shore concludes that most music videos recycle styles and contain adolescent male fantasies of speed, power, women and wealth, conveying a message of soft-core pornography. Andrew Goodwin argues that understanding these theories is the basis for understanding music videos and their relationship to cinema, television, visual art, dreams, poetry and advertising.
Peteolly geri halliwell
The document analyzes Geri Halliwell's music video for "It's Raining Men" using genre characteristics, visuals/lyrics, visual music, need to sell the artist, intertextuality, and voyeurism. It discusses how the video frequently changes scenes and locations, echoes the lyrics with rain imagery rather than literally, matches the upbeat tempo through quick cuts, presents Geri Halliwell in a way to emphasize her new solo image, references films like "Flashdance," and seems to show off her body to highlight her changed image.
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Carol Vernallis
Carol Vernallis developed a theory for analyzing music videos and films that focuses on four key concepts: narrative, editing, camera movement/framing, and diegesis. According to Vernallis' theory, narratives in music videos are often fragmented and unconventional compared to films, driven more by elements like the music or artist. Editing in music videos frequently breaks conventions like continuity to draw attention through techniques like jump cuts or changes in pace aligned with the music. Camerawork commonly uses extremes of close-ups or establishing shots that are repeated in distinctive ways for a given video/genre. A music video's diegesis or world is gradually revealed through elements like characters moving to the music or important frames, with gaps left
Carol Vernallis - Music Video Theory
Carol Vernallis' theory focuses on 4 key concepts for analyzing music videos: Narrative, Editing, Camera Movement/Framing, and Diegesis. The narrative of a video may be partial or disjointed and reflect the song lyrics. Editing often disrupts continuity for effect. Camerawork relies on establishing shots, close-ups, and moving with the music. The diegesis or world of the video is revealed slowly through incomplete or disrupted actions and repeated frames that draw attention.
Conventions of a music video
This document discusses several conventions of pop music videos. It explains that pop music videos are usually very performance-based, with bright colors and trendy fashion. Narratives in music videos often reflect the song's meaning and include elements of love. Visuals in videos are typically linked to lyrics to help viewers remember them. Common shots used include long shots, close-ups, and mid shots to showcase emotions, costumes, and locations. Editing aims to sync with the music's beat. Examples then analyze the locations, costumes, shots, and narrative/performance balance in specific music videos.
Common features of genre
This document discusses common features of different music genres that are portrayed in music videos. It provides examples of how pop, electro-pop, and rock music videos use bright colors and choreography to depict upbeat pop songs, incorporate electronic elements and storytelling for electro-pop, and employ darker themes and symbolism for rock videos. Across genres, common techniques include using costumes, makeup, lighting, and editing to match the beat and convey the theme or narrative.
Common features of genre
This document discusses common features of different music genres that are portrayed in music videos. It provides examples of how pop, electro-pop, and rock music videos use bright colors and choreography to depict upbeat pop songs, incorporate electronic elements and storytelling for electro-pop, and employ darker themes and symbolism for rock videos. Across genres, common techniques include using costumes, makeup, lighting, and editing to match the beat and convey the theme or narrative.
Carol Vernalli’s music video theory
Carol Vernalli's theory focuses on how music videos are constructed through narrative, editing, camera techniques, and diegesis. Narratives in music videos are often fragmented and non-linear, reflecting the lyrics. Editing frequently matches the musical phrases and is foregrounded to draw attention. Camera movements and framing utilize extremes like close-ups and establish shots that move with the music. The diegetic world is revealed slowly and actions may be disrupted, creating gaps for the audience.
Music video basics
This document discusses different types of music videos, including performance, conceptual, and narrative videos. It provides examples and analysis of specific music videos to illustrate each type. A performance video features the artist singing and/or playing their song, such as One Direction's "That's What Makes You Beautiful" which shows the band singing in different beachside locations while wearing the same costumes. Conceptual videos are built around an idea rather than featuring a narrative story, such as REM's "Everybody Hurts" which depicts various people in cars on a highway dealing with problems. Narrative videos tell a story with a beginning, middle, and end that may or may not relate to the song's lyrics, like Sia's "Titanium
Conventions of a music video
This document discusses various conventions used in music videos. It describes common camera movements like pans, tilts, and tracks that usually follow the artist. Long shots are used to show locations while close-ups show emotions. Jump cuts and transitions like fades are frequent editing techniques. Mise-en-scene involves arranging performers and props to represent something. An example is Katy Perry's "Roar" video where her costumes and facial expressions change to show her developing confidence. Props, lighting, sound, costumes, and color are also conventions that set moods and atmospheres.
Carol vernallis analysis:marina and the diamonds
The document provides an analysis of the conventions used in the music video for Marina and the Diamonds' song "Primadonna" according to Carol Vernallis' theory of music video analysis. Some of the key conventions discussed include the video prioritizing the artist's performance over narrative, using editing, camerawork, and repetition to match the rhythm and style of the song, and creating a disjointed narrative that reflects the indie pop genre. Overall, the analysis finds the video conforms well to Vernallis' conventions while also exhibiting conventions common to indie pop music videos.
Music Video Analysis
The music video for Cinnamon Chasers' "Luv Deluxe" tells a narrative story without lyrics by using effective mis-en-scene and point-of-view shots. It follows two characters who meet, run away together partying and taking drugs in various locations, until eventually killing each other. The Naked and Famous' "All of This" video is predominantly a performance video, but also includes symbolic shots of objects relating to the lyrics. Robyn's "Be Mine" combines a performance video with narrative elements as she encounters an ex while singing about unrequited love.
Carol vernallis's music video theory
Carol Vernalli's theory focuses on how music videos are constructed through narrative, editing, camera techniques, and diegesis. Narratives in music videos are often fragmented and non-linear, reflecting the lyrics. Editing frequently cuts within the beat or lyrics and breaks continuity rules to draw attention. Camera movements and framing utilize extremes like close-ups and establish shots that move with the music. A video's diegesis or world is revealed slowly and actions may be disrupted, creating gaps for the audience.
Conventions of Indie Rock Music Videos
The document discusses conventions of indie rock music videos. It notes that costume, location, and editing conventions include casual clothing, studios or small venues, and jump cuts or long edits. It defines indie rock as having a balance of pop and loud rock emerging in the 1980s. It describes two common video types - performance videos focusing on the artist, and narrative videos containing a visual story that may relate to lyrics. It provides examples of each type and videos that combine both.
Music types
The document discusses different types of music videos:
1. Concept-based videos focus on a single concept or idea through unusual filming/editing techniques. Taylor Swift's "Style" video depicts unusual merging scenes to portray a darker, more abstract version of herself.
2. Narrative-based videos tell a story, often mimicking film/TV genres. Taylor Swift's "Love Story" matches the song's lyrics by showing the couple meeting and falling in love.
3. Performance-based videos simply feature the artist performing the song. James Bay's "Hold Back the River" uses lighting and camerawork to engage viewers.
4. Hybrid videos combine two or more types, like Taylor Swift
Codes and conventions
The document discusses various codes and conventions used in music videos. It describes technical codes like camera shots, angles, editing techniques, and sound design. It also covers symbolic codes like mis en scène elements involving lighting, props, costumes, makeup, hair, location, and color. Specific examples are provided to illustrate different types of music videos and how codes and conventions can convey meaning and enhance audience understanding.
Music videos – analysed
The video consists primarily of performance shots of Kesha against a desert backdrop. The camera movements are intended to emulate the effects of being under the influence of drugs, with zooms, circles, and shifts in and out of focus. The editing increases in pace during the "comedown" section, using fast cuts, jump cuts, and reverse shots. While some shots sexualize Kesha's body, the overall video portrays her as an independent woman in control of herself.
Analysisis
The mise-en-scene establishes a narrative through Taylor Swift's costumes that transform her character. Cinematography uses two-shots to reflect the narrative connection between Taylor and the boy. Editing moves the story forward through cut shots between scenes of a baseball game, prom, and Taylor's room. The lyrics and visuals have a direct correlation to advance the clear narrative story being told.
Task 8
Andrew Goodwin believes that music videos are a visual interpretation of song lyrics. Some videos, like Taylor Swift's "You Belong With Me" directly illustrate the lyrics through narrative. However, other videos like Oliver Heldens and Becky Hill's "Overdrive" do not relate to the lyrics at all. Justin Timberlake's "Cry Me a River" uses heavy rain and low lighting as a metaphorical representation of the lyrics. Carol Vernallis identifies four ways to analyze music videos: narrative, editing, camera movement/framing, and diegesis. Narrative videos are directly based on lyrics through performance or story, while diegesis creates a self-contained world for the video. Camerawork often uses
Carol Vernallis- Functions and meanings of music video editing
Carol Vernallis theorizes about the functions and meanings of editing in music videos. She discusses four main categories: camera work, editing, narrative, and diegesis. Regarding camera work, she notes that music videos commonly use close-ups of artists and establishing shots of locations. Editing in music videos often breaks continuity rules by changing clothes and settings between shots. The diegesis or world of the video is sometimes revealed gradually, leaving the narrative open-ended and uncompleted to engage viewers.
Music video presentation
The music video being analyzed is "Still Into You" by Paramore. Though the song is alternative rock, which usually leads to artist-focused videos, this video tells more of a conceptual story that does not directly relate to the lyrics or theme of the music. The video uses a variety of editing techniques like jump cuts and camera angles to keep the fast pace that matches the upbeat energy of the rock song and genre. It also employs symbolic mise-en-scene elements like the colors pink and yellow to represent the innocence and youth of the relationship depicted in the lyrics.
Post 3b music video analysis 2
Saint Raymond, whose real name is Callum Burrows, is a singer-songwriter from Nottingham, England who began his career playing small local gigs. He gained popularity in 2013 with the release of his debut EP "Escapade" on Gabrielle Aplin's record label, which featured the single "Fall At Your Feet" that was promoted as iTunes Single of the Week. The music video for "Fall At Your Feet" shows Saint Raymond singing and playing guitar while intercut with scenes of him and a girl enacting the narrative of the song's lyrics in a field. The camera work and editing match elements of the song and increase in pace during faster parts, while focusing primarily on Saint Raymond
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Carol Vernallis- Functions and meanings of music video editing
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- 1. Carol Vernallis By Jacob Mayuga
- 2. Narrative – One key aspect of Carol Vernallis’ theory on music videos, is that videos have a certain narrative and that the visuals link very closely to the lyrics of the song. – Although the narrative may seem very disjointed and in segments as the video only shows part of the story and may not even have a conclusion. – A good example of this is with Taylor Swift’s music video “Everything Has Changed” as it shows the story of 2 children and how their friendship develops. – The overall narrative is quite jumbled showing different parts of the story at a time and the ending not really coming to a conclusion.
- 3. Editing – She theorises that with editing, music videos do not follow the traditional conventions of continuity editing where the cuts between shots are meant to be invisible. – In fact editing is even brought to the foreground making it seem very noticeable and may even be in sync with the beat of the song. – A good example of this is in Alan Walker’s music video “Faded” as there are constant jump cuts throughout the video of the hooded man exploring the surrounding area. – The frequent use of jump cuts really make the audience notice them as they sync very well with the beat of the music.
- 4. Camera Movement and Framing – Carol theorises that music videos are specifically framed in various ways. Shots like, Close Ups, Establishing Shots and Medium Shots are the three main shots that are present in a music video. – She also stated that the movement of the camera may also be influenced by the beat of the music. – Coldplay’s song “Hymn For The Weekend” is a good example of how close ups are used to really establish the artist singing and extreme shots are used as master shots and to establish the location.