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1. Vibe magazine has it’s masthead close to the top with
a cover line above it, this is not a conventional
formality in magazine as the masthead is usually
directly at the top of the magazine. The masthead is
also behind the cover star, this means that VIBE
expects it’s readers to be familiar with the masthead
and to recognise it without it being prominent. The
cover star is Kanye West, who is a global superstar. He
is making direct eye contact with the audience of the
magazine to familiarise the audience with him within
the magazine.

2. Kerrang magazine also doesn’t follow the typical
conventions of having the masthead directly at the
top of the magazine, it has it under a bar with 2
cover lines as opposed to vibe which only has the
one, which makes it even more unconventional. The
coverstars are All Time Low, they are a big band in
their genre which is the genre that Kerrang is
typically known for. So therefore the direct eye
contact and gestures to the audience will familiarise
them with the magazine because they recognise
them.

3. NME challenges the conventions of a magazine by
having the masthead in the top right corner of the
magazine, the cover lines are also split into a row
of three across the bottom, only NME does this
with their magazines to make the cover stand out
from their competition. The cover stars are the
Arctic Monkeys, they are a globally recognised
band and therefore the familiarity is there, the
lead singer has sunglasses to give himself a cooler
image and to make himself stand out from the
other members, plus as the Arctic Monkeys are
the representation of their genre, this would
attract more readers to this particular issue and
therefore they may buy more issues.