Presented on October 17th and 18th 2012, 2012 to the Canadian Pension & Benefits Institute. Covering why marketing has changed, what's the future of marketing, the only two reason we go online, there's no such thing as a neutral brand impression, and why you need to develop a permission asset.

1. the marketing
revolution
what you need to know about an
interconnected world
Presented to the Canadian Pensions & Benefits
Institute
by Jeph Maystruck

3. what happened?

12. by the time they are 3 years old,
american children
recognize an average of
100 brand logos.
-dr.allenkanner, child psychologist at
the wright institute in berkley, california.

13. what’s the most
powerful
form of
marketing?

14. word-of-mouth
is still the most powerful
form of marketing.
its just easier now.

16. meet the
morgensons

18. 17 microphones
35 hidden cameras
15 hidden crew members

19. “whether it’s shoes, jewelry,
barbecue tools, or sports equipment,
there’s nothing quite as persuasive
as observing someone we respect or
admire using a brand or product.”
-martin lindstrom

20. “the results proved beyond any doubt
whatsoever that
marketers, advertisers, and big business
have nothing at all compared
to the influence we
consumers have on
one another.” -martin lindstrom

21. join the
revolution

22. what percentage of consumers trust
advertisements?

23. 14%

24. what percentage of consumers trust
peer recomendations?

25. 90%

26. social media
doesn’t change anything but allow us to
communicate faster.

27. there is no such thing as a
neutral brand
impression

32. what’s the secret to facebook?

33. allow people to
waste time with you.

39. how many
tweets
are tweeted per day?

40. over
340 million

41. what’s the secret to
twitter?

42. bring something of value to the
party

52. videos are viewed on
how many
youtube per day?

53. over 4,000,000,000 (4 billion)

54. the future of marketing is
social objects

70. people only go on the internet for
two reasons, to either
solve a problem or
to be entertained.
nothing else.

76. social media +
pensions & benefits =
?

77. we’re living in a age of extreme
transparency

79. what about
privacy?

80. how does our company get started in
social media?

81. develop a
“permission asset”

82. so the three things to
remember…..

83. 1. no such thing as a neutral brand
impression
2. only two reasons why we go on the
internet
3. the future of marketing is social
objects

84. Sources:
http://www.hubspot.com/watch-the-state-of-seo-and-internet-marketing
Brainfluence: 100 Ways to Persuade and Convince Consumers with
Neuromarketing by Roger Dooley
Brandwashed by Marting Lindstrom
How We Decide by Johan Leher
http://www.earthlyissues.com/images/exxon_valdez_01.jpg
http://thesocialskinny.com/99-new-social-media-stats-for-2012/
http://marketingland.com/youtubes-stunning-stats-4-billion-daily-views-
an-hour-of-video-uploaded-every-second-4139
http://www.youtube.com/watch?v=x0EnhXn5boM
http://www.youtube.com/watch?v=cXvU_cIjkrg
http://www.youtube.com/watch?v=6ntDYjS0Y3w&feature=player_embedd
ed

85. @jephmaystruck
www.strategylab.ca