Isobar Human Media is bij uitstek de strategische advies partner voor het ontwikkelen en uitvoeren van Social Media strategiën. Isobar Human Media is hét centrale punt waar alle specialistisch kennis op het gebied van Social Media uit het Isobar netwerk samenkomt.
Voor meer informatie ga je naar:
http://www.human-media.nl
29. Google’s Universal Search 31% klikt op “image results” wanneer deze verschijnen 17% klikt op “video’s” wanneer deze verschijnen Source: iProspect, blended search results study, April 2008 36% klikt op “news results” wanneer deze verschijnen
33. Soms migreert het persbericht naar de ‘normale’ zoekresultaten Whoosh Announces New International Website Reuters, NYC – 5 days ago ,,,Whoosh today announced a new Website developed by legendary Web-build firm Molecular out of Watertown, Massachusetts. “The capabilities impressed us…” Proclaimed Whoosh CEO, Suzanna Banana Fashion World Excited By New Designer’s AMAZING Web Site Vogue – 3 hours ago “ This site carries an extraordinary range of designer women’s clothes and running shoes. We were delighted with the ease of navigation and the shopping cart functionality of this site. The free shipping and overnight options were particularly desirable. If there were shortcomings in the site, they were not immediately evident to this reporter… Whoosh Launches E-Commerce Site – BusinessWeek – 1 days ago Whoosh site a hit with women – Vogue – 3 hours ago
49. The Momentum Effect: The activation of consumers to tell their own personal stories using your brand as the reference point. The Momentum Effect counts for half of the value of social network marketing.
51. Hoe creëren we online Momentum? Courtesy of the Coca Cola Company WOM Already happens Organic Over time Do you want to participate? Be ready! Communicate like a consumer Listen & Show You Listen Be Transparent Not “perfect science” COMMON WOMM Program driven Time-bound What do you want to start? Advocacy first, then Amplification
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53. Wat voegt waarde toe? Bron: AMMO marketing Awareness mobile Viral Videos Watch TV online Active Passive Functional Entertainment Experiential Website Blogging/ Podcasting Download Content Search Information Gathering Creating Content IM Viewing UGC Non-Interactive Banner Shopping Site SN Site Using Branded Widget Transactional Website Online Gaming Interactive Banner Viewing Content Contest Entry Podcast Listening Interactive IM Engagement Momentum Influencer VIP Program Forward Link/ Video/ Content Notice Guerrilla Activity User State Addressed Need