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Ipsos MORI Captains of Industry 2011
Ipsos MORI Captains of Industry 2011
Ipsos MORI Captains of Industry 2011
Ipsos MORI Captains of Industry 2011
Ipsos MORI Captains of Industry 2011
Ipsos MORI Captains of Industry 2011
Ipsos MORI Captains of Industry 2011
Ipsos MORI Captains of Industry 2011
Ipsos MORI Captains of Industry 2011
Ipsos MORI Captains of Industry 2011
Ipsos MORI Captains of Industry 2011
Ipsos MORI Captains of Industry 2011
Ipsos MORI Captains of Industry 2011
Ipsos MORI Captains of Industry 2011
Ipsos MORI Captains of Industry 2011
Ipsos MORI Captains of Industry 2011
Ipsos MORI Captains of Industry 2011
Ipsos MORI Captains of Industry 2011
Ipsos MORI Captains of Industry 2011
Ipsos MORI Captains of Industry 2011
Ipsos MORI Captains of Industry 2011
Ipsos MORI Captains of Industry 2011
Ipsos MORI Captains of Industry 2011
Ipsos MORI Captains of Industry 2011
Ipsos MORI Captains of Industry 2011
Ipsos MORI Captains of Industry 2011
Ipsos MORI Captains of Industry 2011
Ipsos MORI Captains of Industry 2011
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Ipsos MORI Captains of Industry 2011

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The Eurozone is the biggest issue facing Britain today according to the 2011 Captains of Industry Survey carried out by Ipsos MORI. …

The Eurozone is the biggest issue facing Britain today according to the 2011 Captains of Industry Survey carried out by Ipsos MORI.

Established in 1981 and conducted on an annual basis, the Ipsos MORI Captains of Industry survey is the authoritative view of senior business opinion in Great Britain today.

Published in: Business, Economy & Finance
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  • 1. 1Survey of Britain’sCaptains of Industry 20116th January 2012 1
  • 2. Methodology and sample 2
  • 3. Methodology This report presents the findings of the 2011 study of Captains of Industry, widely acknowledged as the authoritative source of opinion on Britains business elite Respondents are executive board-level directors only. Companies are from: – FTSE 350; – top 500 industrials by turnover; and – top 100 financial companies by capital employed A total of 100 respondents took part Fieldwork: 12 September – 21 December 2011 – 94 interviews were conducted face-to-face and 6 by telephone Where results do not sum to 100%, this may be due to computer rounding, multiple responses or the exclusion of dont know categories 3
  • 4. Composition of the sample Change Employees 2011 Change Industry Sector 2011 ‘10 – ‘11 ‘10- ‘11 Financial/ Banking 17 -4 Below 500 40 +22 Services/ retailing 23 +4 500-4,999 36 -14 Technology/ media/ telecoms 12 -3 5000-24,999 17 -8 Mining/ Minerals/ Natural 10 +2 25,000 + 6 -3 Resources Manufacturing 14 +1 Utilities 5 -1 Job title 2011 Change Construction 9 -2 ‘10- ‘11 Transport/ distribution 3 +2 Chairman 34 0 Property/Real Estate 1 -2 Chief Executive 33 +3 Other 6 Finance Director/ CFO 16 0 Managing Director 1 -4 FTSE Index 2011 Change ‘10-‘11 Other 16 -1 FTSE 100 19 -5 Head office Location 2011 Change FTSE 250 36 +8 ‘10- ‘11 Other listed and Private 45 -5 London 52 +3Figures shown are actual valuesBase: British Captains of Industry 2011 (100), interviewed Sep-Dec 2011 Outside London 48 -5Base: British Captains of Industry 2010 (102), interviewed Sep-Dec 2010 4
  • 5. Background findings 5
  • 6. Economic optimism Do you think that the general economic condition of the country will improve, stay the same or get worse over the next 12 months? General General General General election election election election ImproveGet worse Get worse 56% Improve Stay the 9% same Year Base: British Captains of Industry (100), interviewed Sep-Dec 2011 6
  • 7. Issues facing BritainWhat do you see as the most important issues facing Britain today? Top Mentions The Eurozone Government deficit/debt Lack of economic growth Consumer confidence/confidence Unemployment Youth unemployment Societal dysfunction/social issues Availability of finance/bank lending Financial crisis/instabilityBase: British Captains of Industry (100), interviewed Sep-Dec 2011 7
  • 8. Potential for growthIn which of the 1 or 2 following sector do you see the greatest and leastpotential for growth in the UK over the next 12 months and which do youconsider the UK to have a competitive advantage? Base: British Captains of Industry (100), interviewed Sep-Dec 2011 8
  • 9. The UKTo what extent do you agree or disagree with each of the following statements? Base: British Captains of Industry (100), interviewed Sep-Dec 2011 9
  • 10. The EuroTo what extent do you agree or disagree with each of the followingstatements? Net percentage points The Euro currency will survive the current European +22pp Sovereign debt crisis Net= % Agree-% Disagree Base: British Captains of Industry (100), interviewed Sep-Dec 2011 10
  • 11. The UKTo what extent do you agree or disagree with each of the followingstatements? Net percentage points The UK is currentlyan attractive place to +19pp invest Net= % Agree-% Disagree Base: British Captains of Industry (100), interviewed Sep-Dec 2011 11
  • 12. Best environment for businessIn the current climate, which of the following countries do you believeoffers the best environment for business? % USA China UK Australia Brazil Germany Canada India France Italy Japan Mexico Russia Spain Other Base: British Captains of Industry (100), interviewed Sep-Dec 2011 12
  • 13. Most attractive for investmentWhich of the following countries do you believe is the most attractivefor investment? % Brazil China USA India UK Australia Germany Russia Canada France Italy Japan Mexico Spain Other Base: British Captains of Industry (100), interviewed Sep-Dec 2011 13
  • 14. Company optimism Do you think that business for your own company will improve, stay the same or get worse over the next 12 months? Don’t know General General General General Get worse election election election election Improve 56%Stay the Get same worse 15% Improve Year Base: British Captains of Industry (100), interviewed Sep-Dec 2011 14
  • 15. Issues facing companiesWhat do you see as the most important issues facing your companytoday? Top Mentions Global economic uncertainty Lack of (consumer) demand Over-regulation/inefficient regulatory system/regulatory change Availability of finance Lack of confidence Eurozone crisis Lack of industrial/economic growth/investment Recruitment needs/attracting and keeping staff Base: British Captains of Industry (100), interviewed Sep-Dec 2011 15
  • 16. Government involvementDo you think the government has too little involvement in businessand industry at the moment, too much involvement or about the rightamount? Too much About right Too little Don’t knowBase: British Captains of Industry (100), interviewed Sep-Dec 2011 16
  • 17. RegulationDo you feel that the level of regulation affecting business in the UKoverall has been increasing or decreasing over the last 12 months orhas there been no change? Decreasing No change IncreasingBase: British Captains of Industry (100), interviewed Sep-Dec 2011 17
  • 18. RegulationTo what extent do you agree or disagree with each of the followingstatement...‘the level of regulation in the UK is harming the Britisheconomy?’% Strongly agree % Tend to agree % Neither % Tend to disagree % Strongly disagree Net percentage points +85pp 2011 2010 +82ppBase: British Captains of Industry 2011 (100), interviewed Sep-Dec 2011 Net= % Agree-% DisagreeBase: British Captains of Industry 2010 (102), interviewed Sep-Dec 2010 18
  • 19. ImmigrationTo what extent do you agree or disagree with the followingstatement... ‘restrictions on immigration will harm the competitivenessof the UK economy?’% Strongly agree % Tend to agree % Neither % Tend to disagree % Strongly disagree Net percentage points 2011 +30pp +25pp 2010Base: British Captains of Industry 2011 (100), interviewed Sep-Dec 2011 Net= % Agree-% DisagreeBase: British Captains of Industry 2010 (102), interviewed Sep-Dec 2010
  • 20. Public Sector CutsHow much of an impact will public sector cuts have on your businessover the next 12 months? Net percentage points 2011 -47pp 2010 -47pp Net = % Great deal/Fair amount -Base: British Captains of Industry 2011 (100), interviewed Sep-Dec 2011 % Just a little/None at allBase: British Captains of Industry 2010 (102), interviewed Sep-Dec 2010
  • 21. The recession and product/service offeringsTo what extent do you agree or disagree … ‘the recession has forcedus to change our products and/or service offering?’% Strongly agree % Tend to agree % Neither % Tend to disagree % Strongly disagree Net percentage points 2011 -18pp -1pp 2010Base: British Captains of Industry 2011 (100), interviewed Sep-Dec 2011 Net= % Agree-% DisagreeBase: British Captains of Industry 2010 (102), interviewed Sep-Dec 2010
  • 22. Change of product/service offeringHow have you changed your product and/or service offering as a resultof the recession? How, if at all, do you plan to change your productand/or service offering over the next 12 months? % Changed as a result of the recession % Will change over the next 12 months Top Mentions Top MentionsReduced price/lower costalternatives No plans to changeIncreased consumer focus New Product/new product developmentStreamlined to decreasecosts/more attention on cost Increased consumer focusFocused on areas of Expand into emergingpotential marketsDiversifying Improve existing productsproducts/services Base: British Captains of Industry , Changed as a result of the recession (37), Will change over the next 12 months (100), interviewed Sep-Dec 2011
  • 23. Most Impressive Business PersonWho do you think is the most impressive business person in Britain atthe moment? Who else? Sir Richard Branson, Virgin Sir Martin (12%) Sorrell, WPP Sir John Rose, Charlie (10%) Rolls Royce Mayfield, John (9%) Lewis (9%) =3 =3 5 6 7 8 =9 =9 Bob Diamond Sir James Sir Terry Sir John Lord Wolfson Sir Philip (8%) Dyson (7%) Leahy (6%) Parker (5%) (4%) Green (4%) Base: British Captains of Industry (100), interviewed Sep-Dec 2011 23
  • 24. Most Impressive Business PersonWho do you think is the most impressive business person in Britainat the moment? Who else? (*asked as industrialist up to 1999, asbusiness leader in 2000) Lord Hanson Lord Weinstock Sir Colin Marshall Sir John Sir John Rose Sir Terry Harvey- Jones Leahy Lord Sir Richard Browne Lord Hanson Sykes Sir Terry Richard Leahy Branson Lord Lord Weinstock Browne Sir David Simon Base: British Captains of Industry, 1981-2011 24
  • 25. Appendices 25
  • 26. Statistical reliability Only a sample of the ‘population’ has been interviewed so we cannot be certain that the figures obtained are exactly those we would have found, had everybody been interviewed (the ‘true’ values). For any percentage given, however, we can estimate ‘confidence intervals’ within which the true values are likely to fall. For example, if 19% of Captains say their business will improve in the next 12 months we can be 95% sure that the ‘true’ value for the population would be between 11 and 27, i.e. a margin of 8 percentage points on each side. Similar margins for other percentages and sub-groups of the respondents are given in the following tables. It should be remembered that, in any case, the ‘true’ finding is much more likely to be towards the centre of the possible range of responses than towards the margins. For similar reasons, apparent differences in results relating to sub groups may, if small, not necessarily reflect genuine attitudinal differences. We can be 95% sure that differences exceeding those in the second table are genuine, or ‘significant’ differences. 26
  • 27. Examples of statistical reliability95% Confidence IntervalSample size 10% or 90% 20% or 80% 30% or 70% 40% or 60% 50% ± ± ± ± ±c.100 (all Captains) 6 8 9 10 10c.80 (example subgroup) 7 9 10 11 11c.50 (example subgroup) 8 11 13 14 14Approximate percentage to which margin relatesSample sizes being compared (sub-groups or trends) 10% or 90% 20% or 80% 30% or 70% 40% or 60% 50% ± ± ± ± ±100 v 100 8 11 13 14 14(e.g. all 2010 v all 2009)50 v 50 12 16 18 19 20(example subgroups) 27
  • 28. CONTACTSStudy Director: Matthew ChattertonTelephone: 020 7347 3112, email: matthew.chatterton@ipsos.comStudy Manager: Kirk DarbyTelephone: 020 7347 3064, email: kirk.darby@ipsos.com 28

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