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Get the purpose right….Getting public engagement right means not focusing on the process Simon Burall/ Director
Don’t focus on the process Outcome (What) Process (How)
Making it all add up Outcome (What) Purpose (Why) Process (How) People (Who) Context (Where)
Policy Cycle – PE at different points Use different types of engagement for different types of decision Agenda Setting Visioning Deliberative forums Campaigns Future search Mapping Follow Process Attend meetings Webcasting Newsletter Email Reports Media Shaping Policies Deliberative forums Citizen panels Focus groups Dialogues Polling Consultation Written Face-to-face Media generates debate Service delivery Feedback/ Evaluation User/ Citizen Panels Polling Surveys Implementation Delivery Delivery Co-production Political Vision Decision Making Policy Formulation Policy Proposals
Policy Cycle – role of evidence The public’s view can get drowned out when it comes to decision point Animal rights PE Process Business Personal Prejudice Media Economic Cultural Parents Medical staff Point in Cycle Patients Political Religious leaders Scientific/ medical  Media
For further information contact Involve Royal London House 22-25 Finsbury Square London  EC2A 1DX info@involve.org.uk 020 7920 6470

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Public engagement and the policy cycle

  • 1. Get the purpose right….Getting public engagement right means not focusing on the process Simon Burall/ Director
  • 2. Don’t focus on the process Outcome (What) Process (How)
  • 3. Making it all add up Outcome (What) Purpose (Why) Process (How) People (Who) Context (Where)
  • 4. Policy Cycle – PE at different points Use different types of engagement for different types of decision Agenda Setting Visioning Deliberative forums Campaigns Future search Mapping Follow Process Attend meetings Webcasting Newsletter Email Reports Media Shaping Policies Deliberative forums Citizen panels Focus groups Dialogues Polling Consultation Written Face-to-face Media generates debate Service delivery Feedback/ Evaluation User/ Citizen Panels Polling Surveys Implementation Delivery Delivery Co-production Political Vision Decision Making Policy Formulation Policy Proposals
  • 5. Policy Cycle – role of evidence The public’s view can get drowned out when it comes to decision point Animal rights PE Process Business Personal Prejudice Media Economic Cultural Parents Medical staff Point in Cycle Patients Political Religious leaders Scientific/ medical Media
  • 6. For further information contact Involve Royal London House 22-25 Finsbury Square London EC2A 1DX info@involve.org.uk 020 7920 6470

Editor's Notes

  1. [bullet]One of the reasons that people get it wrong is because they start with the process or the structure they want for engagementthe way they want to run an engagement event[bullet]And they hope that it is going to lead to the outcome they want[bullet]But doesn’t work like that[bullet]shouldn’t start with process but ratherAND THEN GO THROUGH THE FORMULA Note at the end that it isn’t in fact linear, but is rather an iterative process
  2. [bullet]One of the reasons that people get it wrong is because they start with the process or the structure they want for engagementthe way they want to run an engagement event[bullet]And they hope that it is going to lead to the outcome they want[bullet]But doesn’t work like that[bullet]shouldn’t start with process but ratherAND THEN GO THROUGH THE FORMULA Note at the end that it isn’t in fact linear, but is rather an iterative process
  3. Once understood the objective, Need to understand what decision trying to influencepolicy cycle can be helpful, even if not a fair representation of how decisions are madeTalk through cycle
  4. The HGC role is advisoryLooking at one part of the policy cycleCould be any partNeeds a clear view of who is taking the decisionAnd the evidence they will be usingPE will only be one partAs this will impact on type of engagement