HOW BIG DATA CAN PROVIDE REAL TIME BUSINESS INTELLIGENCE
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HOW BIG DATA CAN PROVIDE REAL TIME BUSINESS INTELLIGENCE

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How Big Data can Provide Real Time Business Intelligence ...

How Big Data can Provide Real Time Business Intelligence
Video here http://youtu.be/hbXOb_aKcEY
SVForum Business Intelligence SIG in February

Tuesday, February 19, 2013
6:30PM - 9:00PM
SAP - Baltic/Caribbean Rooms in Building 2
3412 Hillview Avenue
Palo Alto, CA 94304

Abstract: Infinigraph
Real-time Data in a Big Data World
The explosion of data isn't new it’s just coming in from more sources and the same problems exist. Creating innovative ways to make the data useful and more import dive business value. Using real – time technologies give business more advantages to harness events when they happen. The use of real time and batch processing is a business driving requirement not technology. However, with real time comes real time problems where intelligence and adaptive data management is require. In this talk will address some key themes around SAP HANA and what brand marketers are doing with big data in real time add optimization to trending content insights.

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  • Big Data Intelligence for Exceptional Engagement Performance
  • To me, there is good Big Data, which is insight, and bad Big Data, which is noise
  • There are three key steps in effectively using Big Data, she said. First, marketers must define the problem they want to address. Next, they must “separate the signal from the noise.” Finally, they must continually test their insights. “To me, there is good Big Data, which is insight, and bad Big Data, which is noise,”
  • There are three key steps in effectively using Big Data, First, marketers must define the problem they want to addressthey must “separate the signal from the noise.” must continually test their insights. “To me, there is good Big Data, which is insight, and bad Big Data, which is noise,”
  • Brand are fighting for attention and fighting in the blind. They need to know more than ever what’s effective. What their target audience is finding relevant and more importantly what’s driving the consumer to act on what content that turns into sales.
  • InfiniGraph solves a problem for marketers drowning in data by enabling them to identify what's relevant to their customers.We simplify trend identification empowering brands to create better engagement through better content.InfiniGraph is like the Comscore / Nielsen for engagement performance and competitive intelligence
  • What's needed is a better understanding of customers' and prospects' “digital body language,” Melin said. “As they move through the sales cycle, this digital body language becomes more robust,” she said. It's crucial, she added, that the insights gained through the analysis of this information is shared throughout the organization.
  • InfiniGraph has invested over 3 years of data organization/collection on 250K brands categorized into Industry. This is a big deal and the historic data isn’t available unless you captured it. Brands need this level to extract the right insights InfiniGraph provides. The social graph is a mess, brands must have content scoring and analytics to measure what’s working in their industry NOT JUST THEMSELVES. How their brand is comparing with others and what’s effective. Monthly reports are created along with content curation feeds provids brand ongoing intelligence used on every marketing initiatives. The toll creates highly strategic as well as tactical data ongoing.
  • Gathering the data is a science. Interpreting the data is an art
  • chase.mcmichael@infinigraph.com 650 302 0942@chasemcmichael@infinigraph

HOW BIG DATA CAN PROVIDE REAL TIME BUSINESS INTELLIGENCE HOW BIG DATA CAN PROVIDE REAL TIME BUSINESS INTELLIGENCE Presentation Transcript

  • HOW BIG DATA CAN PROVIDE REAL TIME BUSINESS INTELLIGENCE1
  • Collecting Smart WITH REAL TIME COMES REAL TIME PROBLEMS WHERE INTELLIGENCE AND ADAPTIVE DATA MANAGEMENT IS REQUIRE Gathering the data is a science. Interpreting the data is an art2 @chasemcmichael @infinigraph
  • 3 VS OF BIG DATA3
  • “IT’S NOT INFORMATION OVERLOAD. IT’S FILTER FAILURE.” ― CLAY SHIRKY@chasemcmichel @infinigraph4
  • • On behalfTHE DATA IS COMING & Co., the WHERE of BT Germany GmbH FROM Experton Group carried out a study on the question of how big data is changing business and IT. The study, “Data Explosion in Business IT”, was carried out in March and April 2012 with 100 decision-makers working at companies with more than 500 employees. Most participants named mobile use of the Internet and cloud computing as the most important factors driving the there is good Big Data, which is insight, and bad Big Data, which is5 noisegrowth of big data.
  • Quick Poll – Who is doing6 Big Data Projects?
  • REAL TIME NEEDS REAL TIME SYSTEMS Big data analysis is a mix of anthropology, social sciences and statistics.7 @chasemcmichael @infinigraph
  • DATA CAN BE A BLESSING OR A CURSE • Need the systems to monitor at a whole new level, • Looking at usage patterns • Predicting future trouble before the trouble even happens • Know a server pool needs tuning • real time provision of additional services – Elastic Real time has to have real time8 monitoring, automation and prevention
  • 3 STEPS TO EFFECTIVELY USING BIG DATA• Marketers must definethe problem they want toaddress-• They must “separate thesignal from the noise.” -• Must continually testtheir insights. Big data can offer insights, but to get the most out if it, it takes intellectual9 curiosity to turn insights into action. @chasemcmichael @infinigraph
  • Brand are fighting for attention and fighting in the blind. They need to know more than ever what’s effective. What their target audience is finding relevant and more importantly what’s driving the consumer to act on what content that turns into sales.10
  • INFINIGRAPH SOLVES A PROBLEM FOR MARKETERS DROWNING IN DATA BY ENABLING THEM TO IDENTIFY WHATS RELEVANT TO THEIR CUSTOMERS. WE SIMPLIFY TREND IDENTIFICATION EMPOWERING BRANDS TO CREATE BETTER ENGAGEMENT THROUGH BETTER CONTENT. INFINIGRAPH IS LIKE THE COMSCORE / NIELSEN FOR ENGAGEMENT PERFORMANCE AND COMPETITIVE INTELLIGENCE11
  • 12
  • CONTENT ACTIONS IN REAL TIME actionable insights is the most important part of collecting data13 @chasemcmichael @infinigraph
  • INFINIGRAPH HAS INVESTED OVER 3 YEARS OF DATA ORGANIZATION/COLLECTION ON 250K BRANDS CATEGORIZED INTO INDUSTRY. THIS IS A BIG DEAL AND THE HISTORIC DATA ISN’T AVAILABLE UNLESS YOU CAPTURED IT. BRANDS NEED THIS LEVEL TO EXTRACT THE RIGHT INSIGHTS INFINIGRAPH PROVIDES. THE SOCIAL GRAPH IS A MESS, BRANDS MUST HAVE CONTENT SCORING AND ANALYTICS TO MEASURE WHAT’S WORKING IN THEIR INDUSTRY NOT JUST THEMSELVES. HOW THEIR BRAND IS COMPARING WITH OTHERS AND WHAT’S EFFECTIVE. MONTHLY REPORTS ARE CREATED ALONG WITH CONTENT CURATION FEEDS PROVIDS BRAND ONGOING INTELLIGENCE USED ON EVERY MARKETING INITIATIVES. THE TOLL CREATES HIGHLY STRATEGIC AS WELL AS TACTICAL DATA ONGOING . We have too much of a focus on the collection of data by keyword vs. segmented14 groups and communities @chasemcmichael @infinigraph
  • BIG DATA AND REAL-TIME • Big Data is a fact of life and needs to be addressed. Big Process is old wine in new bottles. Tightly couple processes and data to stay competitive.151
  • IN MEMORY IS KEY Big data analysis is a mix of anthropology, social sciences and statistics.16 @chasemcmichael @infinigraph
  • SAP® IN-MEMORY APPLIANCE (SAP HANA™) Near-Zero Latency • capable of performing complex calculations on complex data very fast. • process calculations as business event and triggers occur • decisions executed immediately Speed equals an “unfair” competitive advantage in real time big data17 @chasemcmichael @infinigraph
  • SOCIAL SEGMENTATION Social data is one of the most powerful ways to segment your audience18 @chasemcmichael @infinigraph
  • HYPERCURATION™ IN REAL TIME19
  • LARGE SCALE INDUSTRY INSIGHTS What is drive the greatest engagement in your business. is20 whats working @chasemcmichael @infinigraph
  • HOW BIG?21
  • TREND IDENTIFICATION - HYPERCURATION™ Example: Real-Time trending content from 25 retail brands in one view. Know what your audience is resonating around.222
  • OUR BIGGEST REAL TIME CHALLENGES1. Distributed Data Gathering (Drone / Broker Mesh)2. Changing Landscape of Data (Changing API / Changing Data "Types" & Sources)3. Categorization / Taxonomy Handling (Dealing with lots of disparate data) Scale Scale23 Scale
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