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Royal Society Chemistry and Mobile - Will Russell

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    • 1. MobileRoyal Society ofChemistry
    • 2.  Will Russell Antony Williams Manager: Innovation VP of Strategic Innovation & Technical Development RSC Worldwide Royal Society of Chemistry Williamsa@rsc.org Russellw@rsc.org @Chemconnector @ChemPub
    • 3. Coming Up RSC’s Involvement in Mobile & Why 6 Different Apps with Different Development methods  3rd Party White Label Builder  Existing Service Provider  Building on Existing Development  Bespoke Hybrid Development  Combining with existing technologies Ahead
    • 4. Who we are 1841, The Chemical Society -a time of great scientific progress 170 years later...  Over 47,500 members worldwide  Publishing business that spans the globe.  Global network reach > 350,000 scientists  Over 30 journals – UK impact factor 5.4  92% of subscribers outside of UK  Worlds 2nd biggest publisher of Chemistry books  Award winning tools like ChemSpider  Second largest supporter of Chemistry Education - £2.5 million a year
    • 5. Our Mobile Timeline 2010 Chemistry World mk 1 2010 Publishing Platform & ChemSpider mobile sites 2011 RSCMobile, ChemSpider and Chemistry World (mk 2) mobile apps 2012 ChemGoggles, NPU Alerts, RSC Mobile r2 2012 Device Independence (vision)
    • 6. Why Mobile? Flickr - mujitra
    • 7. The future is multi-device Never again will we have the same interface to our readers for such a long timehttp://www.flickr.com/photos/daquellamanera/6873640876/
    • 8. Mobile Traffic vs non mobile Our own Google Analyticstraffic eBay mobile trade x3 53% American mobile users have smartphones 350 million active users of facebook mobile
    • 9. Service to Readers and Authors (and requested!)
    • 10. 500,000 apps on Android (Play) Market?500,000 apps on iTunes?App usage (time) exceeding mobilewebsite usage (?)
    • 11. New browserless discovery
    • 12. Why Mobile - ObjectivesCustomers Usage The world is multi-device – • Discoverability – no opportunity with new channels longer just SEO Best service to readers / authors • Print books being At the time 32,000 views a month replaced with eBook Readers Mobile/tablet sales overtaking desktop sales Innovate Expectation • Get into the space now – future usage • Utilise new opportunity A change in user behaviour – not just technology!
    • 13. 2: RSC Mobile Apps and Sites ChemGoggles NPU Alerts Chemistry World 1 & 2 ChemSpider RSC Publishing Platform
    • 14. ChemGoggles – latest appdevelopment - lets get exciting!
    • 15. ChemGoggles
    • 16. ChemGoggles
    • 17. ChemGoggles Development How Utilising OSRA (Optical Structure Recognition Algorithm) and native camera Why Because it’s a great thing to do – early developments on Android allow us to gain feedback on what the community need. Next Can we use curation by users to train the algorithms to better recognize structure images?
    • 18. NPU AlertsExpected this December
    • 19. What makes more sense aNew name or the Structure?Chemists can quickly browsemolecules
    • 20. 1 Mobile App – Chemistry stWorld 2010 (IOS) Online builder – Sweb Apps Why? Why not? Cost $39 a month Time – App 1-2 hours (not including design) ROI? – 2 downloads a day, discussions, mobile strategy and seeing the new world is in reach. Investment – minimal.
    • 21. Chemistry World Mobile App 2 Why?  Getting closer to the reader  Discover new audiences  Reader Demand  Existing provider of page turning solution
    • 22. Chemistry World as an Apprather than just a website“I feel that apps are able to replicate this in a way that a mobile-enhanced website can’t. The app feels luxurious, time-rich somehow, it makes you sit down, relax and enjoy the experience that is reading a good magazine. I use websites in a completely different way: to complete a task, to keep up to date, etc. All job or career-related activities so there is no time to relax!”
    • 23. ChemSpider Mobile Website
    • 24. CSSP Mobile shots
    • 25. ChemSpider Mobile App Why?  Mobility of scientist - labs, seminars, travelling - conversations around chemicals  Put the tools in their hands  Website first but wanted way to do structures on a device - rather than Javascript
    • 26. Development Alex Clark Antony Williams and Valery Tkachenko (ChemSpider) Based on existing structure Search application utilising a web service
    • 27. Result Analytics not as important as people speaking positively at events and saying they have used it
    • 28. MobileRoyal Society ofChemistry
    • 29. Mobile Optimised Site
    • 30. RSC Mobile App
    • 31. What can you do beyond themobile website? Follow journals Search and save abstracts for download later Browse downloaded content
    • 32. Follow Journals
    • 33. Hybrid App (Native and Web) Challenge – one platform will not reach everyone!  Mobile web pages in a wrapper  Connection needed for new content  Native to device functionality for offline  Ability to develop for other platforms without starting again  Utilise same MarkLogic technology as used on Publishing Platform  Ease of support
    • 34. Timeline  ~ 4 months development  Testing (willing volunteers!)  Android followed very quickly
    • 35. Reaction? “Great app! It makes it dead simple to be up-to-date with your research areas of interest. Easy to use, very flexible search, permits direct off-line saving of abstracts or papers, plus sharing your results with your colleagues (via e-mail, Facebook or Twitter) is just one-button away. A must for any chemist!” Martín Resano Ezcaray, University of Zaragoza, Spain
    • 36. Authentication Wireless at institutions Tokens? PPV? Username/Password?
    • 37.  3: Ahead
    • 38. Constant Review Responsive / Progressive New Devices Apps / Discoverability eBook Readers HTML5 / ePub3 / PhoneGap Customer needs and capabilities have to come ahead of technologies RSC’s wealth of information
    • 39. APIs Who will generate the most useful apps with your/our content? http://data.gov.uk/apps
    • 40. Challenges Authentication New Devices / Number of Devices  Functionality set on devices Testing on devices (availability) Supporting Devices / Staff training App Store approval On going future maintenance - more technologies than just a hosted website
    • 41. App Approach Part of Digital Strategy – not separate What does it offer over a mobile website? Release on one platform first Limit initial approach on delivery – wait for customer info to prioritise What is being asked for, what works KPI / ROI / Analytics Free – drive usage Beyond CSS – consider user journey Review best technology implementation – not a mature strategy at this stage.
    • 42. Separate “Mobile” websites maynot be scalable Tablet TV Glasses .. .. How many devices will we need to support? Thinking Responsive
    • 43. Summary Current Implementation All website development – multi device Platform – Hybrid App – custom development ChemSpider – partnering with an expert enthusiast and trying out ideas Chemistry World – partnering with an organisation with bespoke dev on top of a white label platform Chemistry World MK 1 white label building tool
    • 44. Conclusions Usage – it’s not as simple as reproducing the website How can you support others to build apps? For app development consider the impact of support Traditional channels still serve the highest usage We will never have such a long period with the same interface again – in two years we could be talking glasses as mainstream
    • 45.  Thank you!  Antony Williams Will Russell  williamsa@rsc.org Russellw@rsc.org  @ChemConnector @ChemPub  Personal Blog: http://about.me/russellwill chemconnector.com   SLIDES: www.slideshare.net/ AntonyWilliams