RSC Mobile


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A look at what the RSC has been doing in the mobile space with apps and websites including some innovative developments from ChemSpider.

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  • RSC Mobile

    1. 1. MobileRoyal Society ofChemistry
    2. 2.  Will Russell Antony Williams Manager: Innovation VP of Strategic Innovation & Product Development RSC Worldwide Royal Society of Chemistry @Chemconnector @ChemPub
    3. 3. Coming Up RSC’s Involvement in Mobile & Why 5 Different Apps with Different Development methods  3rd Party White Label Builder  Existing Service Provider  Building on Existing Development  Bespoke Hybrid Development  Combining with existing technologies Ahead
    4. 4. Who we are 1841, The Chemical Society -a time of great scientific progress 170 years later...  Over 47,500 members worldwide  Publishing business that spans the globe.  Global network reach > 350,000 scientists  Over 30 journals – UK impact factor 5.4  92% of subscribers outside of UK  Worlds 2nd biggest publisher of Chemistry books  Award winning tools like ChemSpider  Second largest supporter of Chemistry Education - £2.5 million a year
    5. 5. Our Mobile Timeline 2010 Chemistry World mk 1 2010 Publishing Platform & ChemSpider mobile sites 2011 RSCMobile, ChemSpider and Chemistry World (mk 2) mobile apps 2012 ChemGoggles, RSC Mobile r2 2012 Device Independence (vision)
    6. 6. Why Mobile? Flickr - mujitra
    7. 7. The future is multi-device Never again will we have the same interface to our readers for such a long time
    8. 8. Mobile Traffic vs non mobiletraffic Our own Google Analytics eBay mobile trade x3 53% American mobile users have smartphones 350 million active users of facebook mobile
    9. 9. Service to Readers and Authors (and requested!)
    10. 10. 500,000 apps on Android (Play) Market?500,000 apps on iTunes?App usage (time) exceeding mobilewebsite usage (?)
    11. 11. New browserless discovery
    12. 12. Why Mobile - ObjectivesCustomers Usage The world is multi-device – • Discoverability – no opportunity with new channels longer just SEO Best service to readers / authors • Print books being At the time 32,000 views a month replaced with eBook Readers Mobile/tablet sales overtaking desktop sales Innovate Expectation • Get into the space now – future usage • Utilise new opportunity A change in user behaviour – not just technology!
    13. 13. 2: RSC Mobile Apps and Sites ChemGoggles Chemistry World 1 & 2 ChemSpider RSC Publishing Platform
    14. 14. ChemGoggles – latest appdevelopment - lets get exciting!
    15. 15. ChemGoggles
    16. 16. ChemGoggles
    17. 17. ChemGoggle Development How Utilising OSRA (Optical Structure Recognition Algorithm) and native camera Why Because it’s a great thing to do – early developments on Android allow us to gain feedback on what the community need. Next Can we use curation by users to train the algorithms to better recognize structure images?
    18. 18. 1st Mobile App – ChemistryWorld 2010 (IOS) Online builder – Sweb Apps Why? Why not? Cost $39 a month Time – App 1-2 hours (not including design) ROI? – 2 downloads a day, discussions, mobile strategy and seeing the new world is in reach. Investment – minimal.
    19. 19. Chemistry World Mobile App 2 Why?  Getting closer to the reader  Discover new audiences  Reader Demand  Existing provider of page turning solution
    20. 20. Chemistry World as an Apprather than just a website“I feel that apps are able to replicate this in a way that a mobile-enhanced website can’t. The app feels luxurious, time-rich somehow, it makes you sit down, relax and enjoy the experience that is reading a good magazine. I use websites in a completely different way: to complete a task, to keep up to date, etc. All job or career-related activities so there is no time to relax!”
    21. 21. ChemSpider Mobile Website
    22. 22. CSSP Mobile shots
    23. 23. ChemSpider Mobile App Why?  Mobility of scientist - labs, seminars, travelling - conversations around chemicals  Put the tools in their hands  Website first but wanted way to do structures on a device - rather than Javascript
    24. 24. Development Alex Clark Antony Williams and Valery Tkachenko (ChemSpider) Based on existing structure Search application utilising a web service
    25. 25. Result Analytics not as important as people speaking positively at events and saying they have used it
    26. 26. MobileRoyal Society ofChemistry
    27. 27. Mobile Optimised Site
    28. 28. RSC Mobile App
    29. 29. What can you do beyond themobile website? Follow journals Search and save abstracts for download later Browse downloaded content
    30. 30. Follow Journals
    31. 31. Hybrid App (Native and Web) Challenge – one platform will not reach everyone!  Mobile web pages in a wrapper  Connection needed for new content  Native to device functionality for offline  Ability to develop for other platforms without starting again  Utilise same MarkLogic technology as used on Publishing Platform  Ease of support
    32. 32. Timeline  ~ 4 months development  Testing (willing volunteers!)  Android followed very quickly
    33. 33. Reaction? “Great app! It makes it dead simple to be up-to-date with your research areas of interest. Easy to use, very flexible search, permits direct off-line saving of abstracts or papers, plus sharing your results with your colleagues (via e-mail, Facebook or Twitter) is just one-button away. A must for any chemist!” Martín Resano Ezcaray, University of Zaragoza, Spain
    34. 34. Authentication Wireless at institutions Tokens? PPV? Username/Password?
    35. 35.  3: Ahead
    36. 36. Constant Review Responsive / Progressive New Devices Apps / Discoverability eBook Readers HTML5 / ePub3 / PhoneGap Customer needs and capabilities have to come ahead of technologies RSC’s wealth of information
    37. 37. APIs Who will generate the most useful apps with your/our content?
    38. 38. Challenges Authentication New Devices / Number of Devices  Functionality set on devices Testing on devices (availability) Supporting Devices / Staff training App Store approval On going future maintenance - more technologies than just a hosted website
    39. 39. App Approach Part of Digital Strategy – not separate What does it offer over a mobile website? Release on one platform first Limit initial approach on delivery – wait for customer info to prioritise What is being asked for, what works KPI / ROI / Analytics Free – drive usage Beyond CSS – consider user journey Review best technology implementation – not a mature strategy at this stage.
    40. 40. Separate “Mobile” websites maynot be scalable Tablet TV Glasses .. .. How many devices will we need to support? Thinking Responsive
    41. 41. Summary Current Implementation All website development – multi device Platform – Hybrid App – custom development ChemSpider – partnering with an expert enthusiast and trying out ideas Chemistry World – partnering with an organisation with bespoke dev on top of a white label platform Chemistry World MK 1 white label building tool
    42. 42. Conclusions Usage – it’s not as simple as reproducing the website How can you support others to build apps? For app development consider the impact of support Traditional channels still serve the highest usage We will never have such a long period with the same interface again – in two years we could be talking glasses as mainstream
    43. 43.  Thank you!  Antony Williams Will Russell   @ChemConnector @ChemPub  Personal Blog:   SLIDES: