1. Competitive email marketing intelligence
InboxVision Tracker
We let you look inside the Inbox
at how others use email marketing to grow their business
InboxVision Tracker is a global searchable database of millions
of B2B, B2C & Not-for-Profit email marketing campaigns

2. Three seconds to get
noticed INSIDE your
Prospects & Customers
INBOX
Every day your prospects and customers’ inboxes are flooded with competitor emails. The
average B2B inbox receives 185 messages per day (67,525 messages annually); the
average consumer receives 85 messages per day (31,025 messages annually). Typically,
a commercial email has a maximum of just 7 seconds to make an impact - 3 seconds to
get noticed and a further 4 seconds to generate a response. Getting your message
noticed above the clutter is more critical than ever before. But to do this effectively you
need to know exactly what the competition is doing.
The current way of measuring email success, using metrics such as deliverables, opens
and clicks etc is no longer sufficient if you want to win the battle for the inbox. To gain the
competitive advantage you must also measure creativity, design and content.
Who’s sending what, when and how often?
Up to date email marketing intelligence is the key to running a successful e-marketing
campaign. Knowing what messages your competitors are sending enables you to analyse
rival campaigns, make informed decisions on your own offers and take inspiration and
ideas from other email marketers.
The speed and reach of email has revolutionised the way the world does business. Yet
unlike conventional advertising, email marketing is extremely difficult to monitor because it
uses ‘push’ technology - i.e. unlike websites or blogs, once it leaves the broadcast system
it disappears instantly from the internet into the inbox, rarely to be seen again. Email slips
in beneath the radar, and so far there has been no reliable way of getting an up-to-date
view of your industry’s e-marketing output.
Every day businesses are sending out thousands of emails. But the only way to find out
what they are emailing would be to sign up for every email subscription and then spend
countless hours going through them all to sift out the relevant information. An impossible
task - until now...

3. What is InboxVision Tracker?
We do the email marketing research... so you don’t have to
InboxVision Tracker is the revolutionary new email intelligence tool that enables you to
monitor and compare email marketing messages across your industry in real time. It is the
first service of its kind in the UK.
The fast, easy and flexible way to find out what emails the leading players in your
industry are sending out
At the heart of InboxVision Tracker is a vast, filterable database of B2B B2C and Not-for-
Profit email marketing campaigns. Every day our software tracks and analyses literally
thousands of global opt-in email marketing messages sent from leading companies and
top-tier brands across the UK, Ireland, the USA and Australia, monitoring email campaigns
from over 150,000 major brands and 30,000 leading companies - and growing daily. It
enables you to track the leading brands in your sector and monitor your competitors and
channel partners with pinpoint precision, all from one intuitive, easy-to-use online portal.
Stay on top of your market and WIN THE BATTLE
FOR THE INBOX
Look INSIDE the INBOX at how others are using email marketing. Our unique state-of
the-art SaaS BI tool allows you to tap into the success and e-marketing know-how of other
companies and make that critical ‘percentage point’ difference to give your email
campaigns the competitive edge.

4. We recently asked our current beta users
what they consider to be the main
benefits of using InboxVision. Here they
are, in no particular order:
Businesses and Not-for-Profit Organisations
• Test breakthrough email marketing ideas
• Increase email responses
• Learn from the creative approaches of others
• See who’s sending, what, when and how often
• Monitor offers in important markets
• Discover key trends
• Track and monitor competitor emails
• Overcome creative designer/copywriting block
• Save time and money in planning and design of new campaigns
• Identify new opportunities / product development,
• Discover new affiliates to work with
• Protect how our brands are used by third party organisations
• Track and monitor our channel email communications
• Justify strategy budgets to management /stakeholders
• Create more engaging and effective campaigns – fast!
• Reduce the cost of creating new campaigns
• A quick way to find engaging subject line ideas
• Analyse competitor incentives, CTAs, offers, subject lines
• Reduce testing time
• Competitive intelligence
• Unlimited access to over 500,000++ leading brands and competitor email marketing
messages (WOW – imagine having those at your fingertips!)
Additional benefits for agencies
• Win new business pitches by tapping in to the competitive intelligence
• Grow our agency design services
• Reduce studio /resource time
• Gain competitive advantage over other agencies
• Help grow agency revenues
• Sell competitive intelligence services to our clients
www.linkedin.com/company/inboxvision

5. Sign up for your FREE TRACKER ACCOUNT today - no
contract or credit card required! Visit:
See InboxVision in action – look inside our
database now!
Experience the awesome power of the email marketing
intelligence that’s available at the click of a mouse, with
thousands of different email messages segmented by
industry, type and product!
For an instant preview of InboxVision in action, visit
www.inboxvision.com/sample_emails
“Every now and then a new service comes along that can genuinely help with creating
effective campaigns. Up until now we have been able to monitor other brands’ advertising
both creatively and by expenditure. We can also watch and learn from what they are
doing on the social networks. But InboxVision has opened us up a whole new dimension.
This new monitoring tool lets us see what brands are doing with their email campaigns.
This is a revolution in the market. How better to learn and improve our own email
communication copy and strategy than by seeing what our clients’ competitors are doing
and what they are doing most of and in real time. It won’t cut the sweat of our own
creativity, but it will show us some very good indicators.”
John Starr, Managing Director, Clareville Communications
Winner B2B PR Agency of the Year and Runner up - Consumer PR Agency of the
Year - Marketing Services Awards
Company of the Year - BPMA Awards
www.twitter.com/inboxvision www.facebook.com/inboxvision

6. How Tracker will help you gain the competitive
advantage
Track and monitor email campaigns to gain a unique insight into your market
InboxVision Tracker is a dynamic email marketing intelligence tool that collects your
campaign emails for you in real time. It is a must-have tool for marketers, brand and
product managers, marketing agencies, email service providers, affiliates and any
business that uses email marketing. There is no comparable database anywhere else in
the world.
Monitor at a glance who’s emailing what, when and how often for your chosen target
market. Know how leading brands are acquiring new customers and managing existing
ones. Study their key messaging, analyse offers, headlines, copy, creative, product
positioning, pricing structures and terms of business to gain a critical insight into their core
marketing strategies.
Real-time email marketing intelligence
Simply set-up a Tracker alert, set your own keywords and market sectors and we notify
you automatically via email whenever we have a match against the thousands of emails
we process each day. You can then view the email campaign messages collected in your
portal inbox. Purchase and set up as many Trackers as you like and we do the rest. It
couldn’t be easier!
Marketing insight
InboxVision Tracker gives you an in-depth insight into the email marketing strategies of
the world’s leading brands including:
• Headlines and offers
• Calls to action
• Recurring subject lines
• Product pricing
• Incentives and loyalty schemes
• Email message designs
• Broadcast timings and frequencies
• Brand abuse

7. Some examples of how you can use Tracker
Industry monitoring
• Observe and react to your market sectors and competitors’ sales emails in real-time
• Enhance your email marketing strategy by learning how often your competitors are
sending out emails
• Identify effective subject lines and calls-to-action
• Monitor content – including cross-selling, up-selling and time-sensitive and
special offers
• Understand how leading brands are integrating social media channels and apply this to
your own campaigns
• Identify patterns and repetitions in different email campaigns to establish what is – and
what isn’t – working
• Monitor the seasonal e-marketing calendars of the leading players in your industry –
e.g. what promotions are they sending out for Christmas? Are they repeating the same
or a similar offer from last year?
• Filter by industry and holiday date range
• Marketing and advertising agencies can use InboxVision Tracker to win new business
pitches and up-sell in existing accounts – learn about a prospective client’s email
strategy and compare its strengths and weaknesses with others in the market
Protecting your brand
• Protect your brand by monitoring how it is being used in email campaigns by authorised
and unauthorised third parties
• Be alerted every time your chosen brand is mentioned in third-party publications
and/or in your own in-house emails
• Take prompt action over the misuse of trademarks, taglines and brands
Keyword surveillance tracking
• Monitor and analyse changing email trends in your marketplace
• Monitor specific product types
• Discover new advertising and potential sponsorship opportunities and identify
new affiliates
Creative inspiration
• Beat copywriting and designer’s block with fresh innovative ideas, cut down studio time,
reduce briefing time and design costs
• Tap into millions of real life emails including customer acquisition messages, up-sell and
retention promotions, surveys and profiling e-shots
• Find a steady source of engaging ideas and new approaches
www.twitter.com/inboxvision www.facebook.com/inboxvision

8. Channel intelligence
• Monitor the email marketing campaigns of your channel partners
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•
•
•
•
•
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@
Monitor the campaigns of your competitors’ channel partners
Monitor how your partners are using your corporate branding guidelines
Be alerted every time an email contains a link associated with a particular partner or
affiliate
Discover the organisations and brands that your partners and affiliates work with
Subject line tracking
Discover how marketers are using different subject lines in your industry and develop
creative new subject messages of your own
Find out what’s happening in your marketplace - e.g. track who’s using the term
“laptops” in their email subject lines
Be alerted whenever your chosen subject is used as a subject line
“I was genuinely impressed with this new product. In an age when email marketing is
becoming increasing difficult to gain results this product is ideal for perfecting the finer
points of a company’s email strategy.
Every company needs to keep an eye on their competitors; to learn from what they are
doing well (or not) and to keep competitive in the market. This monitoring tool allows you
to do just that. You can see what offers and promotions are being sent out or new products
that are being released and mould the positive factors into your own marketing strategy.
I have previously tried to keep up with competitors’ email strategies but have never been
able to do it effectively or time efficiently. Using this monitoring tool overcomes both these
problems; it organises the data in an easy to access system and cuts out the time the
whole process would have taken to do manually.”
Will Russell, Company Director, Only Marketing Jobs,
Winner of the “Best Specialist Job Board” at the NORAs 2010.
The easiest way to stay on top of your market
www.linkedin.com/company/inboxvision

9. Sign up for our FREE TRACKER ACCOUNT today - no
contract or credit card required!
What Industries are covered by Tracker?
InboxVision Tracker currently monitors email marketing messages across 15 main market
sectors, covering B2B, B2C and Not-for-Profit email marketing intelligence. We subscribe
to over 30,000 companies and 150,000 brands from the UK, Ireland, North America and
Australia. We are adding new brands and companies every day, so be sure to sign up for
our blog to keep updated: www.inboxvision.com/blog
In Retail & Apparel, for example, we currently track and analyse over 5,400 retailers
including the top 500 e-retailers, the top100 UK retailers and we add hundreds more
retailers every month. In Technology we include the top 250 global software companies
and the top 100 technology companies. In Automotive we track and monitor the top 100
motor manufactures. In Charities & Not for Profit we include the top 500 charities. In
Travel, Tourism & Leisure we track and monitor the 500 top global leading hotel brands,
the top 50 world airlines, the top Fortune 500 companies, the top 100 FTSE companies
and much more.
We currently track and monitor email marketing campaigns in the following sectors:
• Retail, Apparel & Wholesale
• Automotive
• Travel, Tourism & Leisure
• Technology & Telecoms
• Charities & Not-For-Profit
• Marketing/digital/advertising/
creative/design agencies
• Business Services
• Food & Beverage
• Finance
• Utilities, Power & Energy
• Manufacturing
• Healthcare, Medical & Pharmaceuticals
• Entertainment & Sport
www.twitter.com/inboxvision www.facebook.com/inboxvision

10. Try tracker for free - take a tracker trial now! No contract! No
credit card! Visit:
Subscription
Seize the competitive edge, stay on top of your market, deliver campaigns with that all
important ‘X’ FACTOR and WIN THE BATTLE FOR THE INBOX!
You can subscribe to InboxVision Tracker on a monthly pay-as-u-go basis or by annual
subscription. Our pricing plans are structured for you to take full advantage of our unique
email marketing research and intelligence, regardless of the size of your company and
marketing team. You can request up to 50 new companies per month to be tracked and
monitored by InboxVision on an ongoing basis, so you can be confident that the brands
you want to track and monitor will always be represented in our database, subject to them
sending email marketing campaigns!
To find out more about InboxVision Tracker, or for
further information on how this revolutionary new SaaS
BI tool can help you gain the advantage over your
competition, call us on +44 (0) 845 450 8850 or
email: sales@inboxvision.com
Visit us online at :www.inboxvision.com

11. See InboxVision in action – look inside
our database now!
Experience the awesome power of the email marketing intelligence that’s available at the
click of a mouse, with thousands of different email messages segmented by industry, type
and product!
For an instant preview of InboxVision in action, visit
www.inboxvision.com/sample_emails
Competitive Email Marketing Intelligence Reporting Service
Don’t have time to do your own email marketing competitive analysis? Then let
InboxVision’s team of highly skilled Email Marketing Analysts do it for you. For a monthly
fee, we will track, monitor and analyse your chosen brands and provide you with a
monthly, or quarterly report highlighting the key findings from your competitors’ email
marketing campaigns.
Respond instantly to threats and opportunities. Relax in the knowledge that you will
always have competitive email marketing intelligence at your finger tips to share with your
stakeholders and justify your strategy and budgetary requirements.
Contact our customer services team today on +44 (0) 845 450 8850 or email
sales@inboxvision.com to discuss your specific requirements. Make yourself look good,
stay one step ahead of your competitors and never be caught off guard again!
Become a Partner
Why not partner with InboxVision? We offer various levels of partnerships opportunities to
suit every organisation, from simple referral partners to membership partners and reseller
and integration partners. Learn more about becoming a partner by clicking on our “Partner
with us” tab on www.inboxvision.com
Sign up for your FREE TRACKER
ACCOUNT today - no contract or credit card required!
www.twitter.com/inboxvision www.facebook.com/inboxvision

12. Find & Follow us here:
www.inboxvision.com
www.twitter.com/inboxvision
www.facebook.com/inboxvision
www.youtube.com/inboxvision
www.linkedin.com/company/inboxvision
Blog: www.inboxvision.com/blog
Tel: (0) 845 450 8850
Email: sales@inboxvision.com
Address
3 Parkview Business Park
Crockford Lane
Basingstoke
RG24 8NA
United Kingdom
Use our Competitive Insights
to power your email programme
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