The document summarizes the results of a study conducted by InSites Consulting in 16 countries in 2011 with 4,065 respondents aged 15-25. It finds that Generation Y respondents most frequently recalled extreme experiences, graduation, their first kiss, moving, and their parents' divorce as very memorable life events. The study also found that a personal finance management tool helped a bank double its Generation Y customer base and increase other metrics like loan approvals and cross-selling. Finally, the document discusses InSites Consulting's work with clients including running a global online soccer contest.