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ISC Marketing - Example of Communication Strategy
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ISC Marketing - Example of Communication Strategy



ISC Marketing - Example of Communication Strategy

ISC Marketing - Example of Communication Strategy



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ISC Marketing - Example of Communication Strategy ISC Marketing - Example of Communication Strategy Presentation Transcript

  • Ezerex & ProceedPlusCommunication Strategy Proposal
  • User Background Primary Male/Female WhoAge: 27 – 45Bull eye: 38Class: A,BUrban citizen, high income When At Night Why Where At Home/Hotel Better sex To have experience healthy kids
  • Key Drivers –vs- Key Barriers Drivers Barriers Outstanding sex performer Ashamed to be weak Release stress Limited channels to buy or obtain information To have a happier life Product cost (expensive) Get the best out of sex: healthy kids & maintain strong marriage Limited knowledge about product relationship functions To enjoy what they Sharing from partner/husband deserved to have Afraid of sex’s discussion due to To have a happy family Asia’s culture Healthy kids
  • Men just will never admit that they suck!
  • Product Positioning Ezerex© Proxeed Plus© Manly Manly Made in Long Made in Made in Maintain Italia lasting Italia Italia family line For a To fulfillBigger Stress your stronger Qualitysize sex life released Improve greatest dream ingredients Sperm Quality ??? Quality ??? Healthy Sustainable ingredients kids result Carefree
  • How can we put 2 products intoONE COMMUNICATION PLATFORM Food for thought Manly Sustainable Achieve the Stronger result greatest sex life dream Made in Italia
  • ONE COMMUNICATION PLATFORM to introduce both products at the same time at WAR at BEDStrong to To fulfill manPERFORM greatest DREAM The Roman Gladiator/Warrior
  • Satisfied sexual life is everyman’s dream
  • A Roman Gladiator/Warrior Quality SEX Strong to PERFORM Quality SpermsConquer your Deliver the best partner at WAR & at BED sperm qualityFor a stronger To fulfill your For a healthy kid sex life greatest dreamReason to believe??? By his special tools/ Reason to believe??? characteristics
  • Traditional Strong to performApproach “As a Gladiator/Warrior” Angle 2: Angle 1: To fulfill your Stronger sex life greatest dream
  • Disruptive Communication StrategyATL Disruptive Medium to spread message away with cheap cost STRONG TO PERFORM AS A ROMAN GLADIATOR/WARRIOR Disruptive Channels for creating the most easy way toBTL access the Gladiator story
  • Communication Strategy ATLOn Air:PRPrint AdsTV Sponsorship+Digital:Viral/Online24/7 Hotline consultantOnline Game
  • Communication Strategy ATLDigital CommunicationViral ClipViral clip to gain curiosity and create excitement24/7 Hotline/SupportsQuick and reliable consultantsFeeding info to Male/Female forumSoccer Forums/ Trading Forums/Betting Forums/FacebookBanner adsPlace under most interesting topic
  • Communication Strategy ATL Print/PR TV SponsorMedium Channel Medium ChannelAdvertorial Male/Female Program O2 TV Magazines/ Sponsorship Sức sống mới Newspaper Live health VTV/HTVEditorial workshopQ&A sponsorsessionStrip banner onmost interestingmen websites
  • Communication Strategy BTLNew Channel + Traditional Channel
  • Communication Strategy BTLPOSM/ Brand activation at New Ambient ChannelPremium beer gardenPremium pub & loungeGymConvenience storeSex shop
  • Communication Strategy BTLPOSM/Brand activation at Traditional Channel Drug store Hospital Clinic
  • Thank You