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ISC Marketing - Promotion Brief

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General Promotion Brief for a campaign, product or a brand promotion. Promotion is a vital part of 4P which includes Sales Promotion, Advertising... so this is very important for marketing planning

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ISC Marketing - Promotion Brief

  1. 1. PROMOTION BRIEF Clients co. name: ISC MARKETING AGENCY Add: Add: Tel: Tel: Fax: Fax: Contact person: Contact person: Mobile: Mobile: Email: Email: 1. What kind of promotion: • Trade promotion • End consumer promotion: 2. Objectives: 3. Products: 4. Positioning: 5. Key selling points: 6. Target audience: 7. Market and market share: 8. Key distribution channels: 9. Competitors: 10. Time/ duration to promote: hỗ 11. Budget: 12. Any other advertising tools to support: 13. Any market and/or customers surveys: 14. Other requirements:

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