Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
PROMOTION BRIEFClients co. name: ISC MARKETING AGENCYAdd: ...
Upcoming SlideShare
Loading in …5
×

ISC Marketing - Promotion Brief

1,117 views

Published on

General Promotion Brief for a campaign, product or a brand promotion. Promotion is a vital part of 4P which includes Sales Promotion, Advertising... so this is very important for marketing planning

Published in: Business
no profile picture user

  • Login to see the comments

ISC Marketing - Promotion Brief

  1. 1. PROMOTION BRIEFClients co. name: ISC MARKETING AGENCYAdd: Add:Tel: Tel:Fax: Fax:Contact person: Contact person:Mobile: Mobile:Email: Email: 1. What kind of promotion: • Trade promotion • End consumer promotion: 2. Objectives: 3. Products: 4. Positioning: 5. Key selling points: 6. Target audience: 7. Market and market share: 8. Key distribution channels: 9. Competitors: 10. Time/ duration to promote: hỗ 11. Budget: 12. Any other advertising tools to support: 13. Any market and/or customers surveys: 14. Other requirements:

×