1.
PROMOTION BRIEF
Clients co. name: ISC MARKETING AGENCY
Add: Add:
Tel: Tel:
Fax: Fax:
Contact person: Contact person:
Mobile: Mobile:
Email: Email:
1. What kind of promotion:
• Trade promotion
• End consumer promotion:
2. Objectives:
3. Products:
4. Positioning:
5. Key selling points:
6. Target audience:
7. Market and market share:
8. Key distribution channels:
9. Competitors:
10. Time/ duration to promote: hỗ
11. Budget:
12. Any other advertising tools to support:
13. Any market and/or customers surveys:
14. Other requirements: