New Communication Technology in Investor Relations
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What are the 6 major objections that Investor Relations Officers (IROs) have to the use of new communication technology in their Investor Relations programs? The results may surprise you...then again maybe not. The objections listed in a survey in 2013 on the use of Social Media echo the same objections that IROs had to the use of corporate websites back in 1998. What a shocker.
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New Communication Technology in Investor Relations
- 1. NEW COMMUNICATION TECHNOLOGY How does the modern IRO reach their audience of investors?
- 2. Who is IR Smartt? A Social Media strategy firm. We specialize in Social Media for Investor Relations.
- 3. New Communication Technologies Allow IROs to reach a wider audience, faster and more efficiently than ever before.
- 4. Not Without Concern IROs have various concerns when it comes to employing a NCT for Investor Relations.
- 5. #1 - Lack of Demand There is a perceived lack of demand for receiving Financial Information via NCT
- 6. #2 – Institutional > Retail NCT are primarily for communicating with retail shareholders
- 7. #3 - No Requests for Data Nobody is asking IROs to start using NCT for Investor Relations
- 8. #4 - Maintenance Cost Maintaining NCT is too expensive
- 9. #5 - Time Building & Maintaining NCT will eat up too much time for IROs
- 10. #6 – Giving too much Information NCT poses a risk that too much company info will be ‘out there’
- 11. Where do these come from? 1998 Report – NIRI Survey on corporate disclosure policy 1999 Report - Presentation of financial information on corporate websites
- 12. NIRI’s 2013 Survey Lack of Investor Demand Management does not see value Lack of Resources Can’t control the message Don’t understand it Company policy excludes its use Social Media Use in Investor Relations – 2013 Survey Results
- 13. We’ve Been Here Before… Which way will your company go?
- 14. What Can You Do Today? Have a Social Media Policy Do an Online Branding Evaluation Assess your Industry, Peers and Competitors Don’t think you need to say anything If you do say something file an 8-K first
- 15. More from IR Smartt? Visit our website @ Social Media for Investor Relations Checkout more powerpoints @ slideshare.net/IRSmartt Contact Us On: Email: get@irsmartt.com Phone: +1.512.487.7990 Fax: +1.512.681.9498