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Middle East Sports Event Summit 2014
Middle East Sports Event Summit 2014
Middle East Sports Event Summit 2014
Middle East Sports Event Summit 2014
Middle East Sports Event Summit 2014
Middle East Sports Event Summit 2014
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Middle East Sports Event Summit 2014

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The 2nd Middle East Sports Event Summit is held under the Official Patronage Of H.H. Sheikh Ahmed Bin Mohammed Bin Rashid Al Maktoum, President of the UAE National Olympic Committee and President of …

The 2nd Middle East Sports Event Summit is held under the Official Patronage Of H.H. Sheikh Ahmed Bin Mohammed Bin Rashid Al Maktoum, President of the UAE National Olympic Committee and President of the Mohammed Bin Rashid Al Maktoum Creative Sports Award and supported by Dubai Sports Council.

The Summit will unite key decision makers in the sports industry from around the region under one roof for exciting insights and engaging panel discussions. Leaders from sports organising committees, government bodies, federations, sponsors, agencies, and suppliers will have the opportunity to hear from industry trend-setters and witness first-hand sporting event success stories. For more information visit http://mesports.iirme.com/ or contact Maisam Rattansi on maisam.rattansi@informa.com

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  1. Following the success of 2013, Informa Sports Group announces the 2nd Middle East Sports Event Summit, the region’s leading event focusing on the critical challenges and exciting possibilities of major sports event management. www.mesportsummit.com Global Best Practice for Major Sports Event Management 2-4 June 2014 | The Address Hotel, Dubai Mall, Dubai, UAE Official Event Partner #MEsportsevent î ADVISORY PANEL î ADVISORY CHAIRMAN Ahmad Al Kamali, President of the UAE Athletic Federation, BoardMemberofIAAF Dr. Hafez Al Medlej, Chairman of Standing Committee, AsianFootballConfederation Alison Lee, Executive Vice President – International Group, ATPWorldTour Nick Tarratt, Director – International, PGA EuropeanTour Perry Smith, Sports Business Advisor, QatarSports Investment/QatarOlympicCommittee Dr. Ahmad Al Sharif, Secretary General, DubaiSportsCouncil î SUMMIT HIGHLIGHTS Ÿ Bidding Strategy: the nexus between strategic, management, and communication skills Ÿ CSR in Sports: community engagement through sports Ÿ Sports Law: working within local legal frameworks Ÿ The Next Generation of Stadiums: achieve an engaging visitor experience and design for legacy Ÿ Media & Broadcasting: increase value impact across media platforms Ÿ Sponsorship & Marketing: connecting right holders and sponsors to maximise partnership value Look inside for more! and more Speakers inside... î SPEAKER LINE UP Conference Chairman Angus Scott Broadcaster beINSports Colin Smith Chief Executive Officer UAE Pro League Committee Campbell Jamieson General Manager – Commercial International Cricket Council Jennifer Kang Head – Brand and Sustainability Standard Chartered Nick McElwee Director of Sales & Marketing Abu Dhabi Motorsports Management Official Patronage Of H.H. Sheikh Ahmed Bin Mohammed Bin Rashid Al Maktoum, President of the UAE National Olympic Committee and President of the Mohammed Bin Rashid Al Maktoum Creative Sports Award Organised ByOfficial Media PartnersExhibitor Official Social Media Partner î MEET Organising Committees Governing Bodies Clubs Federations Sponsors Service Providers Regional Media Partner Official Recruitment Partner Olly Dale Sales Director Liverpool FC Silver Sponsor
  2. T: +971 4 335 2437 E: MESES@INFORMASPORTSGROUP.COM.. Welcome to the 2nd Middle East Sports Event Summit! Welcome to 2nd Middle East Sports Event Summit, held under the Official Patronage Of H.H. Sheikh Ahmed Bin Mohammed Bin Rashid Al Maktoum, President of the UAE National Olympic Committee and President of the Mohammed Bin Rashid Al Maktoum Creative Sports Award and supported by Dubai Sports Council. The Middle East is part of the second largest sports market in the world, worth an estimated USD $45 billion, playing host to many of the world’s largest sporting and leisure events, and is a key economic driver. This year’s Summit will focus on practical knowledge to apply global best practices of sports event management to the Middle East. TheSummitwillunitekeydecisionmakersinthesportsindustryfrom around the region under one roof for exciting insights and engaging panel discussions. Leaders from sports organising committees, government bodies, federations, sponsors, agencies, and suppliers will have the opportunity to hear from industry trend-setters and witness first-hand sporting event success stories. Alongside speaking presentations from top leaders in sports, this year’s event will incorporate an interaction-based format to facilitate the building of business relationships and industry networking. Over 150 senior-level decision makers will attend this year’s Summit to learn key industry insights and innovative business practices, and build strong business connections in highlighting future business opportunities! We look forward to meeting you at the 2nd Middle East Sports Event Summit in June! Bidding Preparation Lunch Sports Law 10.00 – 12.00 12.30 – 14.00 14.00 – 16.00 FEATURED WORKSHOPS Monday 2nd June 2014 Bid Preparation and Legacy Planning Presented by: Simon Cory-Wright, Director, TSE Consulting Mr. Cory-Wright has over 20 years sports management and marketing experience advising on several winning bids, as well as providing strategic management advise to a range of sports industry clients. Bidding for sports events is ferociously competitive and demands a combination of high level strategic, management and communications skills. Mr. Cory-Wright will guide delegates toward a more in-depth, practical understanding of the subject matter and the processes involved for higher understanding and continued development within delegate organisations. Ÿ Major events – a four-step approach to a winning events strategy Ÿ The five rules of bidding Ÿ The bid management model – understanding the bid process from start to finish Ÿ How to create a winning bid narrative Sports Law in the Middle East Acquire a deep insight and understanding of crucial sports law issues and keep up to date with the latest cases and their practical impact on sports stakeholders. Attend this training session for an in-depth, practical understanding of: Ÿ Effectively negotiate and draft sports sponsorship and marketing contracts Ÿ Intersection of legal and business issues of professional sports leagues and member clubs Ÿ Legal aspects of the execution and commercial optimisation of major events Ÿ Player contracts, relations with teams, sports clubs, player associations and governing bodies See www.mesportsummit.com for full workshop leaders’ biographies What our delegates and speakers said about last year’s Summit. “Very beneficial for future business” David Jenkins, General Manager, ICC Academy “Very informative and interesting” Nick Cowell, Global Marketing Partnerships, NBA “I found it very useful and rewarding meeting a nice mix of old friends and new contacts” Nick Tarratt, Director, International, PGA European Tour “Very informative and interesting”and interesting” Nick Cowell, Partnerships,
  3. Encouraging grassroots is extremely important in the region and important to the business of sports. This session is focused for youth from local schools and universities who participate in their communities in sports activities. The Youth Forum will look at sports activities as educational development tools that will help build future leaders in the sports industry. The Forum will encourage and empower local youth to explore careers in sports and work toward embedding sports into local cultures. For more information contact Michael Moffat, sponsorship@informasportsgroup. com or + 971 (0) 4 407 2716 15.30 - 18.00FEATURED SESSION “Encouraging Grassroots” “Embedding sports into the culture” CONFERENCE DAY ONE Tuesday, 3rd June 2014 T: +971 4 335 2437 E: MESES@INFORMASPORTSGROUP.COM.. PanelDiscussion PanelDiscussion PanelDiscussion 08.30 Registration and Refreshments 09.30 Welcome and Opening Remarks from the Chairman Opening remarks from Informa Sports Group and Dubai Sports Council Senior Representative of Dubai Sports Council Angus Scott, Broadcaster, beINSports 9.45 Opening Keynote: economics of major sporting events in the Middle East What is the true value of hosting major sporting events? The EMEA region is ranked as the second largest sports market in the world, worth an estimated US$45 billion. This session would look at maximising the impact of major sporting events by identifying opportunities & challenges Ÿ Mega sporting events as a catalyst for sustainable development Ÿ Challenges facing infrastructure and capital projects in the region Ÿ Social impacts and implications: social indicators which signify success Featuring Live Interactive Voting: Hot topics and new ideas in the event industry are answered. This is your chance to have your say! 10.15 Focus on the City How do major sports events raise the profile of the host and spur local development? A look at the economic, sporting, and social benefits of hosting prestigious sports & leisure events with discussion of the challenges of infrastructure, sustainability, and transportation planning; all from the bidding city’s perspective. Ÿ Building a winning bid campaign strategy Ÿ Financing major stadium and infrastructure projects Ÿ Environment and sustainability impact planning Ÿ Creating a legacy policy for positive community and social benefit Senior Representative of Dubai Sports Council will join by local organising committee and leading experts 11.00 Refreshments and Networking Break 11.15 Sports law as an emerging specialisation in the Middle East Is there a need for representation in this industry? Development of local legal frameworks and services that adhere to international standards of best practice with specific topics including Ÿ Brand Protection and Exploitation: merchandising and other licensing arrangements Ÿ Stakeholder Integration: player contracts; relations with teams, sports clubs, player associations and governing bodies; disciplinary issues; the relationship between players’ and team sponsors Ÿ Alternative Dispute Resolutions: representing sporting bodies, players and other sports related clients before the national sports dispute resolution bodies Ÿ Insurance liability and risk assessment in the sports industry Osama Abu-Dehays, Partner, Bird & Bird LLP 12.00 Lunch and Networking 13.15 Corporate Social Responsibility in sports What can organisations do to overcome cultural barriers which impede sports participation as athletes and spectators? Ÿ Successful social engagement initiatives by organisations in the region Ÿ Community engagement through sports activities: the Sports NGO Ÿ Women in sports: access; participation; overcoming cultural barriers Dr. Hafez Al Medlej, Chairman of Standing Committee, Asian Football Confederation Dalal Aldossary, Founder and CEO, IMPACT CSR Representative of Dubai Sports Council 14.00 Speed Networking Bring your business cards! This speed networking session will provide delegates with a chance to meet all participants in an easy, quick and interactive way. Refreshments and Networking Break 14.30 The Next Generation of Stadiums How do venue designs impact the host city and what draws visitors to the venue? Successful design strategies incorporate technological innovations to achieve engaging visitor experience and produce long-term, real, and measurable economic, sporting, and social returns for a lasting legacy Ÿ Incorporating innovative technologies for rich visitor experience Ÿ Social media engagement and the visitor experience Ÿ Designing entertainment & leisure venues for lasting legacy returns Moderated by: Perry Smith, Sports Business Advisor, Qatar Sports Investment / Qatar Olympic Committee Christopher Lee, Senior Principle, Populous Dina Tamimi, Entertainment & Sports Lead, Cisco 15.15 Closing Remarks from the Chairman 15.30 ME Sports Youth Forum
  4. See www.mesportsummit.com for further details. CONFERENCE DAY TWO Wednesday, 4th June 2014 Breakfast Briefing - Sponsors Only 08.15 - 09.15 This round table briefing is an invitation only session, gathering of some of the leading international and regional brands, to discuss their biggest challenges faced when partnering sports events in the Middle East region. For more information contact Michael Moffat, sponsorship@informasportsgroup.com or + 971 (0) 4 407 2716 PanelDiscussion PanelDiscussion PanelDiscussion T: +971 4 335 2437 E: MESES@INFORMASPORTSGROUP.COM.. Register before 27 March for the early bird! 09.00 Registration and Refreshments 09.15 Opening Remarks and Reflection on Day One 09.30 Keynote Address Philip Davies, President-EMEA, siegel+gale 10.00 Media & broadcasting for major sporting events in the Middle East Building local, regional and global audiences across media platforms is essential; how can broadcasters increase value impact for viewership, sponsorship, host personalities, and develop the sport and future prospects for the event? Ÿ How do market differences affect broadcast operations in this region? Case studies from successful broadcasters Ÿ Appropriate methods for broadcast; do’s & don’ts of operating in this region Ÿ PR strategies; gaining the right exposure for your events Ÿ Social Media Channels: digital traffic on game day Moderated by: Angus Scott, Broadcaster, beINSports Osama Abu-Dehays, Partner, Bird & Bird LLP 10.45 Sponsorship & marketing: connecting right holders and sponsors What value are sponsors adding to a major event and how to ensure maximum value from partnership? Matching the operational needs of organisers to the commercial demands of sponsors as a technical challenge in the sub-field of sports marketing Ÿ Justifying sponsorship investment in sporting events Ÿ Attracting sponsorship to sub-elite sporting clubs and venues Ÿ Building brands and fan loyalty through innovative sports marketing Moderated by: Greg Sproule, Managing Director-MENA, IMG Philip Davies, President-EMEA, siegel+gale Jennifer Kang, Head - Brand and Sustainability, Standard Chartered Campbell Jamieson, General Manager – Commercial, International Cricket Council Olly Dale, Sales Director, Liverpool FC 11.30 Refreshments and Networking Break 12.00 Keynote: Nada Zaidan, Female Qatari motorsport archery athlete Local & Youth Engagement How can events in the region help to imbed sports in the culture? Stimulating young athletes through sports activities as an educational approach; building positive roles in the local community Ÿ Developing a sports culture for the benefit of the local community Ÿ How do Schools Olympic Programs build participation and reach more youth: successful case studies Moderated by: Perry Smith, Sports Business Advisor, Qatar Sports Investment / Qatar Olympic Committee Representative of Josoor Institute Gillian Brunton, Managing Director, InnerG Chris Earle, Director of Sports, Aspire Academy Gareth Mordey, Chief Operating Officer, E-Sports 12.45 Attracting spectators and building a sports culture How can organisations reach new audiences and build the popularity of their sport? Ÿ Where are all the fans? Building viewers and spectators to create buzz around events Ÿ Facility and venue management: utilisation of venues during off-peak seasons Ÿ Innovative case studies from sporting events in the region highlighting successes Colin Smith, Chief Executive Officer, UAE Pro League Committee Nick McElwee, Director of Sales and Marketing, ADMM, Yas Marina Circuit 13.30 Closing remarks and summary of outcomes from the 2 day conference programme 13.45 Close of Conference 14.00 Site visit
  5. T: +971 4 335 2437 To find out more about partnering with ME Sports Event Summit, please contact Michael Moffat, Partnerships Manager, Informa Sports Group by email sponsorship@informasportsgroup.com or + 971 (0) 4 407 2716 E: MESES@INFORMASPORTSGROUP.COM.. What’s new for this year? Ÿ Advisory Panel – Advisors to the programme, High level professionals whose leadership resonates at the international level Ÿ New Workshop – Exploring in-depth topics regarding bidding strategy and understanding local legal frameworks Ÿ Sponsors Roundtable – a breakfast roundtable exclusively for leading international and regional brands’ managers Ÿ Even more networking! – Interactive panel discussions, accelerated networking, evening reception Ÿ Site visit – Showcasing a sports complex in Dubai Would you like to meet over 150 high-level sports professionals across the Middle East in one room over 2 days? If you are a service provider, equipment supplier, technology provider to major sporting events, ME Sports Event Summit will provide the perfect platform for you to showcase your services and products and enhance your brand awareness. Why Partner? We shape creative packages focused towards your ROI and ROO. Gain recognition internationally and regionally through Informa Sports Group’s extensive database, our media partners worldwide then make a deeper connection with our audience during the event. Tailored Opportunities: Benefit from some of our unique options: ª Speaking opportunities alongside senior-level speakers ª Host our Evening Reception ª Sponsor the very popular Speed networking session ª One to One Meetings can be prearranged for you! ª Be the first to address an invite only audience as our Breakfast Briefing Partner Venue site visit Take advantage of this gathering of global and regional sport event leaders to demonstrate the plans, abilities and ambition of your sporting venue. CSR in Sport Forum Gain recognition and spread the word about positive projects involving sports or use this opportunity to promote healthy living and engage with the local community. Promoting grassroots as a Youth Forum Partner Help bridge the gap between sports education and sports business, Encourage youth engagement and healthy lifestyle or simply connect with the sports leaders of the future. Networking Activities Pre Conference Networking Tool Schedule appointments with potential customers and clients to ensure you maximise your time at the event. Meeting Accelerator Session Bring your business cards! This speed networking session will provide delegates with a chance to meet all participants in an easy, quick and interactive way. Interactive Panel Discussions and Round Table Sessions Join the interactive discussions with high profile speakers and ensure you have your say! î PARTNERSHIP OPPORTUNITIES INTERESTED IN PARTNERING? To find out more about partnering with ME Sports Event Summit, please contact Michael Moffat, Partnerships Manager, Informa Sports Group by email sponsorship@informasportsgroup.com or + 971 (0) 4 407 2716 Organisations represented at previous events 40% LOCs/Event Owners/ Federations /Clubs 6% Media 17% Sponsors/Brands 15% Venue Operators 11% Consultants/ Agencies Consultants 15% Suppliers/Tech providers LOCs/Event Consultants/ providers Job title represented at previous events 41% CEO/COO/ President/ VP 6% Other 30% MD/Director/GM 15% Sales / Business Development 6% Marketing/ Communications President/ VP Development
  6. PLEASE þ THE SESSION/S YOU WISH TO ATTEND: DELEGATE DETAILS First Name: Surname: Job Title: Company: Address: Postal Code: Country: City: Tel: Mobile: Fax: Email: PAYMENTS A confirmation letter and invoice will be sent upon receipt of your registration. Please note that full payment must be received prior to the event. Only those delegates whose fees have been paid in full will be admitted to the event. CANCELLATION If you are unable to attend, a substitute delegate will be welcome in your place. Registrations cancelled more than 7 days before the Event are subject to a $200 administration charge. Registration fees for registrations cancelled 7 days or less before the Event must be paid in full. Substitutions are welcome at any time. All registrations are subject to acceptance by IIR which will be confirmed to you in writing. Due to unforeseen circumstances, the programme may change and IIR reserves the right to alter the venue and/or speakers or topics. AVOID VISA DELAYS – BOOK NOW Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible. Visas for non-GCC nationals may take several weeks to process. Five Easy Ways To Register +971 4 335 2437 +971 4 335 2438 meses@informasportsgroup.com Informa Sports Group P.O Box 9428 Dubai, UAE www.mesportsummit.com Conference fees include documentation, luncheon and refreshments. All registrations are subject to our terms and conditions which are available at www.mesportsummit.com. Please read them as they include important information. By submitting your registration you agree to be bound by the terms and conditions in full. CALL: +971 4 335 2483 E-MAIL: andrew.watts1@informa.com GROUP DISCOUNTS AVAILABLE N D AX1044 EVENT VENUE: The Address Hotel, Dubai Mall, Dubai, UAE Tel: +971 4 438 8888 ACCOMMODATION DETAILS We highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the Informa Hospitality Desk for assistance on: Tel: +971 4 407 2693 Fax: +971 4 407 2517 Email: hospitality@informa.com © Copyright I.I.R. HOLDINGS B.V.SPORTSSP03MR/JA 2nd Middle East Sports Event Summit Register on or before 27th March 2014 Register on or before 4th May 2014 Standard Fee Register after 4th May 2014 2 day Conference + 1 Day of Workshops $2,295 $2,595 $2,795 2 Day Conference Only $1,795 $1,995 $2,095 Workshop Day Only $695 $795 $895 INFORMA SPORTS GROUP PORTFOLIO OF EVENTS: Please contact info@informasportsgroup.com if you are interested in finding out more. 2-4 June 2014 | The Address Hotel, Dubai Mall, Dubai, UAE www.sportseventmanagement.comCOMING SOON! www.worldyachtracingforum.com

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