![[object Object],[object Object],[object Object],[object Object],[object Object],Jeffry Pilcher](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (9)
Similar to Results 2.0
Similar to Results 2.0 (20)
Recently uploaded
Recently uploaded (20)
Results 2.0
- 3. MYTH You have to use online social media.
- 4. REALITY CHECK There are probably more important things you could be doing.
- 6. Don’t use online social media tools simply because… … it’s cool … you’re bored … they say it’s the wave of the future … other financial institutions are doing it … free Web 2.0 tools are available … young consumers are online … people love social networks
- 7. Assume you don’t need Web 2.0 tools
- 10. Establish a business case
- 11. Most social media projects start with the solution, then look for the strategy. REALITY CHECK
- 17. Hello there! I work for Bank of America. Let me know if there’s anything I can do to help. So Bank of America charged me $5 overdraft but my balance was positive. That’s not cool. Credit union here I come.
- 20. MYTH If you build it, they will come.
- 22. REALITY CHECK Most social media experiments are duds.
- 24. MYTH Web 2.0 is all about Gen-Y.
- 25. Millions of Gen-X and Boomers love and live Web 2.0 lifestyles. REALITY CHECK
- 27. MYTH Your marketing department can handle it.
- 28. REALITY CHECK You need more manpower.
- 29. MYTH You’ll make a big splash in no time.
- 30. It’s hard, and takes a ton of time, energy and good writing. REALITY CHECK
- 31. MYTH You can’t sell stuff in a Web 2.0 world.
- 32. Create a product tie-in
- 35. Use traditional media channels
- 36. MYTH As long as it’s awesome, people will find it.
- 37. MYTH You can do it all online.
- 38. MYTH It’s free.
- 39. REALITY CHECK blog Twitter YouTube Facebook microsite TV radio newspaper magazines outdoor billboards sponsorships cinema ads direct mail statement stuffers website events online ads promotional items in-branch brochures email ATM screens plasma screens Google Adwords word of mouth on-hold message newsletter transit PR
- 42. Internet users are oversubscribed. REALITY CHECK
- 43. Financial institutions are uncool. REALITY CHECK
- 49. Put something at stake
- 50. Hold a contest or
- 51. Big rewards or little results. REALITY CHECK
- 56. Monitor and measure results
- 57. There is almost no data showing an ROI on Web 2.0 tools. REALITY CHECK
- 59. Get your team on board
- 62. Make sure employees… … know what you’re doing … know why you’re doing it … are kept in the loop … participate in social media … know the rules … identify themselves online … don’t masquerade as customers … don’t “salt the mine”
- 63. You can’t control the conversation. REALITY CHECK