S O C I A L M E D I A T I P S
F O R S M A L L
B U S I N E S S E S
W H A T ' S Y O U R
F A V O R I T E S M A L L
B U S I N E S S ?
Think of your favorite small business.
Maybe it’s a local boutique, an
independent bookstore, or a family-
owned pizza shop. How did you first find
out about them? Chances are, if it’s a
newer establishment, you learned about
the business through word-of-mouth
and then you did a little research on it
through social media.
In order to attract customers and stay in
business, small businesses must leverage
As of 2017, 81 percent of the U.S.
population is on social media. That
figure is astounding considering
that in 2008, only 24 percent of the
population had at least one social
media profile. Social media is just a
hobby for some- a way to stay
connected with friends and family,
and engaged with the world around
them- but for small businesses,
social media is a matter of sink or
swim. According to Forbes, “the
different networks serve as avenues
to interact with consumers on a
personal level and can convert
casual consumers into brand
I F Y O U R S M A L L B U S I N E S S I S G O I N G T O
U S E S O C I A L M E D I A T O G E N E R A T E
B U S I N E S S ( W H I C H I S P R E T T Y M U C H A
G I V E N ) , T H E N I T P A Y S T O D O I T R I G H T .
H E R E A R E S O M E T I P S F O R S M A L L
B U S I N E S S E S T O L E V E R A G E S O C I A L M E D I A
A S A T O O L F O R B U S I N E S S G R O W T H .
S O C I A L M E D I A I S A T O O L
F O R G R O W T H
C H O O S E T H E R I G H T
S I T E S
Facebook is an important tool for small businesses of
just about any kind because it allows you to set up a
business page in which you can make posts and
interact with customers.
The other big social media players have their merits too,
of course. For instance, a creative business like a fashion
designer or bakery may want to connect with
consumers via Pinterest.
Know the brand of each major social media site and
how to use it accordingly: LinkedIn is a tool for
developing professional connections, while Twitter is
great for providing customers with a quick response.
Small businesses can’t just go into
using social media blindly; they
need to have a social media
marketing plan. You should first
establish your goals for using social
media- what are trying to
accomplish? Then, identify your
target market and establish a
timeline and budget.
C O M M U N I C A T E W I T H
Y O U R C U S T O M E R S
If your customers are taking the time to
reach out to you via social media, then
pay them the favor of listening to them,
be it complaints or praises. Don’t forget
the value of customer relationships for
generating business. While social media
can be a powerful advertising tool, it is
also (and perhaps more importantly) a
platform in which to engage with your
customers and address their needs.
If your company can afford it, you
should hire a social media manager to
handle your accounts. Regardless, it is
still important to devote a significant
amount of time to your accounts and
post regularly. Luckily, there are some
tools available to help streamline the
process. You can take a few hours at
the beginning of the month to
schedule posts throughout the entire
month with social media managers like
Hootsuite, Buffer, TweetDeck, or Sprout