INSEAD Alumni Association France - Center of Excellence Corporate Club Management & Société - animé par Jean-Yves Grisi (MBA 90D), Mercredi 3 octobre 2012 de 8h30 à 10h00 Accenture - 118, avenue de France, 75013 Paris Petit déjeuner sur le thème : Danone et l’entrepreneuriat social : l’exemple de 1001 fontaines avec Emmanuel Marchant, Directeur Général Délégué de «danone.communities», Jean-Francois Rambicur, Président de 1001 Fontaines, ancien partner chez Accenture, Yves Bernaert, Senior Executive, Accenture

2. Agenda
1. Present 1001 Fontaines mission & context
2. Present Danone communities mission & projects
3. Present the Social Entrepreneur Academy (learning
platform and training path, pilots achievements)
4. Present next steps for the Social Entrepreneur
Academy (growth, projects: mobility…)
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3. 1001 Fountains presentation
• 1001 Fontaines vision / mission
• Presence in two countries: Cambodia and
Madagascar with projects of deployment in India
and Bangladesh
• Setup community service business by training
and helping entrepreneurs to set up their own
micro-companies to produce and sell drinking
water to villagers (customers)
• A worldwide network with partners for missions &
funding (Accenture, Danone, Merieux video présentation
Foundation...), sponsors (Saur, Philips...), private
donors and local partners (Enfants du Mekong...)
• Relationship history and past outcomes
• Support of Accenture France and its foundation since 2008: involved 13 pro bono for
3445 man-days
• Past pro bono missions concerned IS building & evolution and partnership / fundraising
help
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4. 1001 Fontaines context
120,000
175
70
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5. Danone Communities
Our mission is to fund and develop local businesses with a sustainable
economic model, oriented towards social goals: reducing poverty and
malnutrition. Alongside social entrepreneurs
This support goes through both investment via a SICAV general public but also
by a technical support through a network of committed experts who convey
their experiences.
Beyond these projects, we wish to share our lessons to inspire other individual and
collective initiatives in the service of a more cohesive society.
We are now present in 6 countries.
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6. Social Business
Nutrition and access
to safe drinking water
Partnerships
Innovation
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7. 5 years in one page
In October 2005, Franck Riboud, Danone CEO, and Muhammad
Yunus decided to create a « social business model » in
Bangladesh. This company, Grameen Danone, aims at maximizing
social value – nutrition to the poor and poverty alleviation – while
being profitable enough to be sustainable.
• In 2007, danone.communities SICAV (mutual fund open to the public) was set up to finance social
businesses. The SICAV has raised 70M€ of which max10% maximum can be devoted to social
businesses.
• danone.communities projects benefit from extensive support from Danone competencies : R&D,
quality, marketing, supply.
• danone.communities is supporting 10 projects
– in Bangladesh, Cambodia, Senegal, India, China, Mexico and in France
– in 3 clusters: Kids Nutrition; Safe drinking water; Developed countries
• Since mid 2011, danone.communities has renewed its financial tool and is focusing on strengthening
its projects and preparing their replication
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8. Grameen Danone

9. 10 projects; a cumulative impact on 1M people
France
Nutrition
France
Nutrition
Nutrition
Nutrition
Water
Water Water
Nutrition

10. PRIORITIES 2011-2013
• Reinforce projects:
– Health and social impact
– A patient plan to break-even
– Strong and empowered local management teams in each project
• Accelerate scale-up and replication:
– Scale-up and/or replicate successful models
– Develop learning sharing between projects; prepare open-source strategy
• Reinforce d.c team and organization
• New financing tool V2 and more funds
• Foster communities management to fuel replication
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11. Why?
• Part of Danone genes, economic
and social project, Danone’s mission
• Learn from new markets, new
consumers, new partners, freedom
to innovate to reach base of the
pyramid consumers
• A new network, co-building with
stakeholders, incl. NGOs
• A huge impact on motivation of
Danone people.
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12. The Social Entrepreneur Academy
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13. Next steps for 1001 Fontaines
• Based on lessons learnt during project:
• Need for concrete learning tools, guiding the
entrepreneur & supporting him in day to day
activities & progress
• Lack of methodology & training content on
delivery
• Mobility for on-going learning on delivery
• Mobility for structuring entrepreneur’s activity
• Store and organize business information
• Analyze and act upon customer needs
• Mobility for driving behavioral change
• Mobile app as a structured, professional tool
• Smartphone as a statutory device
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14. Next steps for the Social Entrepreneur Academy
• Social Entrepreneur Academy raising the
interest of NGOs & private sponsors
• A NGO already willing to benefit from the
Academy: Naandi
• A proposed roadmap to sustainability
• The Social Entrepreneur Academy: targeted to be a
Social Business in itself
• Proposition of progressive approach combining
pro-bono contribution from Accenture Foundation,
private financing from other Academy sponsors &
annual fee from NGO
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