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Why Social Media Is BS

by HubSpot All-in-one Marketing Software

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Is social media really the future of marketing? Is the marketing power of social media exaggerated? Social media is not magic, and fundamental marketing strategies shouldn't be thrown out the window and replaced by new social media techniques.

Social media is a powerful tool, but it is still just one of the many gears that you need to make up your marketing machine.

Learn more: www.HubSpot.com/BS

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Why Social Media Is BS Presentation Transcript

WHY
SOCIAL MEDIA
IS BULLSH*T

(No, it doesn’t.)

Social Media is Just One Piece

Social Media is not magic.
Joining Facebook (or Twitter, or LinkedIn) will not revolutionize your company or your marketing.

If you are BORING in real life,
you are stillboring in social media.

If you think social media
will fix your business…
Get your nose
examined.
You’re not
smelling
the bullsh*t.

You still need to:
identify your audience.
get them to notice you.
create value for them.
sell something to them.
keep them happy.
None of this has changed.

Social media
is just
ONE tool.

There are MANY marketing tools.
Use them all together for the best results.

Social media works best as part of a balanced inbound
marketing strategy.

Your inbound marketing machinery needs all gears to work in harmony.

79% more
followers for companies
that combine a blog
with social media.
Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh

97% more links
(for better rankings)
for companies
that combineSEO
with social media.
Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI

Social Media + Leads = Success
Social media contacts are part of your marketing reach.

Social Media
+ Blogging / Publishing
+ Search Optimization
+ Lead Generation
+ Closed Loop Analysis
= Inbound Marketing Success

Next step?
Learn how to integrate social media into your marketing:
www.HubSpot.com/BS

www.HubSpot.com
We like social media.
But we LOVE inbound marketing.
Presentation created by Mike Volpe
VP Marketing at HubSpot
Twitter: @mvolpe

Virtual Assistant Inc. at Virtual Assistant Inc. HubSpot always exceeds expectations. Social media is not a business marketing cure-all. 2 years ago

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Fernando Polo, Partner at Territorio creativo Why do you differentiate between Social Media and blogging?? Blogging is a social medium, and should be part of a Social Media strategy (Social Media is more than just social networks)
And how can you compare Social Media Marketing with SEO? SMM is how social media affects the Marketing (capital M) function. Marketing is customer care, and online research, and PR. SEO is just a tiny portion of Marketing? 2 years ago

Lori Richardson, Founder, CEO at Score More Sales Love hearing it more publicly now that these are tools, not a religion! It is still creating one-on-one conversations and listening. 2 years ago

Spiderweb 99, ♥ Senior Project Manager ♥ @ at ♥ Software Development ♥ Great presentation!.. well said .. 2 years ago

HubSpot All-in-one Marketing Software at HubSpot All-in-one Marketing Software Thanks for the comments everyone! We'll be discussing the topic in detail on a webinar tomorrow: http://www.HubSpot.com/BS 2 years ago

Robin Strohmaier, Web Designer at R & R Web Design LLC Great presentation. There appears to be a great deal of confusion about how a business can use social media. 2 years ago

kimongsk I wouldn't say it is BS but because it is a growing marketing tool, and is still at its infancy. Very true on - 'If you're boring in real life, you are still boring in social media.' 2 years ago

FSC Interactive at FSC Interactive Love it. If you are boring in real life, you are still boring in social media. You are also still pushy, loud, swarmy and pompous. 2 years ago

Stephen Joyce, Executive at Rezgo.com (A Division of Sentias Software Corp.) Love it. Great way to summarize social media is one tool in a marketer's tool belt. 2 years ago