Your SlideShare is downloading. ×
0
Why Social Media Is BS
Why Social Media Is BS
Why Social Media Is BS
Why Social Media Is BS
Why Social Media Is BS
Why Social Media Is BS
Why Social Media Is BS
Why Social Media Is BS
Why Social Media Is BS
Why Social Media Is BS
Why Social Media Is BS
Why Social Media Is BS
Why Social Media Is BS
Why Social Media Is BS
Why Social Media Is BS
Why Social Media Is BS
Why Social Media Is BS
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Why Social Media Is BS

23,565

Published on

Is social media really the future of marketing? Is the marketing power of social media exaggerated? Social media is not magic, and fundamental marketing strategies shouldn't be thrown out the window …

Is social media really the future of marketing? Is the marketing power of social media exaggerated? Social media is not magic, and fundamental marketing strategies shouldn't be thrown out the window and replaced by new social media techniques.

Social media is a powerful tool, but it is still just one of the many gears that you need to make up your marketing machine.

Learn more: www.HubSpot.com/BS

Published in: Business, News & Politics
9 Comments
34 Likes
Statistics
Notes
No Downloads
Views
Total Views
23,565
On Slideshare
0
From Embeds
0
Number of Embeds
45
Actions
Shares
0
Downloads
486
Comments
9
Likes
34
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. WHY<br />SOCIAL MEDIA<br />IS BULLSH*T<br />
  • 2. (No, it doesn’t.)<br />
  • 3. Social Media is Just One Piece<br />
  • 4. Social Media is not magic.<br />Joining Facebook (or Twitter, or LinkedIn) will not revolutionize your company or your marketing.<br />
  • 5. If you are BORING in real life,<br />you are stillboring in social media.<br />
  • 6. If you think social media<br />will fix your business…<br />Get your nose<br />examined.<br />You’re not<br />smelling<br />the bullsh*t.<br />
  • 7. You still need to:<br /> identify your audience.<br /> get them to notice you.<br /> create value for them.<br /> sell something to them.<br /> keep them happy.<br />None of this has changed.<br />
  • 8. Social media<br />is just<br />ONE tool.<br />
  • 9. There are MANY marketing tools.<br />Use them all together for the best results.<br />
  • 10. Social media works best as part of a balanced inbound<br />marketing strategy.<br />
  • 11. Your inbound marketing machinery needs all gears to work in harmony.<br />
  • 12. 79% more<br />followers for companies<br />that combine a blog<br />with social media.<br />Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh<br />
  • 13. 97% more links<br />(for better rankings)<br />for companies<br />that combineSEO<br />with social media.<br />Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI<br />
  • 14. Social Media + Leads = Success<br />Social media contacts are part of your marketing reach.<br />
  • 15. Social Media<br />+ Blogging / Publishing<br />+ Search Optimization<br />+ Lead Generation<br />+ Closed Loop Analysis<br />= Inbound Marketing Success<br />
  • 16. Next step?<br />Learn how to integrate social media into your marketing:<br />www.HubSpot.com/BS<br />
  • 17. www.HubSpot.com<br />We like social media.<br />But we LOVE inbound marketing.<br />Presentation created by Mike Volpe<br />VP Marketing at HubSpot<br />Twitter: @mvolpe<br />

×